We accept ALL health fund members

Hervey Bay Has a New Home!

An Exciting Announcement for Eli Waters

We’re thrilled to share the news that Optical Superstore Hervey Bay will be relocating to a brand-new home at Eli Waters Shopping Centre!

Opening February 12th, expect the same exceptional customer service and affordable, high-quality eyewear in a new, relaxed location. Only 2km down the road from our previous store, Eli Waters Shopping Centre offers a family-friendly environment and plenty of free parking – you can find us at Shop 17, opposite Woolworths, with convenient access from the main entrance off Ibis Boulevard.

New Address:

Shop 17 Eli Waters S/C.
2 Ibis Boulevard
Eli Waters
Qld 4655

We’re excited to continue serving existing customers travelling from our old home at Stockland Shopping Centre as well as welcoming new faces from in and around the Eli Waters neighbourhood. And, as always, we’re committed to upholding our Super Service & Super Savings guarantee, supplying the community with local, personalised care while proudly remaining 100% Australian owned and operated.

New & Improved Space

Our new Eli Waters location comes equipped with all the optometry services from our previous store, now contained within a specially dedicated diagnostic space. Advanced testing services such as OCT (Optical Coherence Tomography), visual field testing (VFT) and digital retinal photography will be available here to allow for comprehensive eye health assessments. 

The new store will be supported by two tenant optometrists, providing a range of essential services from routine eye examinations and children’s eye tests to assessments for diabetic retinopathy, glaucoma, cataracts, the macula, and fitness to drive. Optometrists operating at Optical Superstore Hervey Bay are independent practitioners, meaning their only priority is ensuring your eyes receive the thorough care they deserve.

Many eye health problems may develop without noticeable symptoms, and early detection is vital for achieving the best possible treatment and management outcomes. This is why annual eye tests are recommended for those aged 65 years or older, and every three years for anyone under 65. The best part? Most eye tests are bulk billed to Medicare, so excellent vision clarity can remain accessible for every Aussie family.

The Same Super Service

Shopping for new eyewear is stress-free with the help of our knowledgeable Hervey Bay optical dispensers and assistants. This friendly team of familiar faces is soon to be at Eli Waters, ready to walk you through our extraordinary range of frames, and find the perfect fit for your personal style, budget and everyday needs. Plus, a bigger, better store space means more of our incredible in-house and designer brands on display for you to browse.

Meanwhile, our partnership with Hoya Australia allows us to continue supplying our customers with high-quality lenses tailored for whatever your lifestyle requires. Explore single vision and multifocal lenses, as well as specialised blue block and computer glasses for making it through the 9-5, or polarised and photochromic options for long days basking in the beauty of the coast. With prescription safety glasses, contact lenses, and durable lens coatings also available, don’t hesitate to let our friendly team guide you to your ideal eyewear solution.

But our care doesn’t end there! Optical Superstore’s complimentary aftercare services include frame adjustment and lens cleaning to ensure clarity and comfort long after your purchase is made. Come by Eli Waters anytime from February 12th to keep your eyewear in great shape.

The Same Super Savings

Super Savings are never more evident than in Optical Superstore’s unbelievable deals, keeping great vision accessible for everyday Aussie families. Come by our new Hervey Bay location for 50% Off Your Second Pair*, a convenient and affordable way to keep a spare pair at work, home or in case of an eyewear emergency.

We also look out for health fund members with the goal maximising the value of your hard-earned optical extras. Take advantage of our 2 Pairs Single Vision or 1 Pair Multifocal Low Gap deals, and choose from a great range of hard-coated and multi-coated lenses with hassle-free claiming via HICAPS. We accept all major health funds, so come by Hervey Bay as soon as we open for a transparent, on-the-spot quote and make the most of your optical entitlements with clarity and confidence!
*T&Cs apply.

See You Soon at Eli Waters!

A short drive from our old location, our friendly team at the new Eli Waters store is eager to welcome new customers and remain home to those we already know.

We can’t wait to continue providing the same genuine value and personalised service to the greater Hervey Bay and Fraser Coast region when we open on February 12th.

We’ll see you in-store soon at Eli Waters!

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