The Optical Superstore, proudly Australian since 1989.
Our promise, in-store and online is to provide the latest technology products, competitive prices, great customer service, and current knowledge.
Buy with confidence from a 100% Australian owned business which has over 60 retail stores Australia wide supporting your eyewear needs.
Note: Optometrists co-located in Optical Superstore locations are independent practitioners conducting their own optometry businesses. If you are experiencing any sudden vision loss, pain or seeing flashing lights, please contact your optometrist immediately.
At The Optical Superstore, your vision is our vision.
Our mission is to deliver affordable eyewear and genuine value whilst achieving the best quality outcomes for our customers.
Our vision is to be the best in service, the best in quality, at the best affordable prices.
We put our customers at the centre of everything we do and value integrity, empowerment and, clinical and optical excellence.
The Optical Superstore has over 300 staff across the business including our Optical Dispensers and assistants in our retail stores and support staff in our corporate office.
We are committed to fully actualising the skills, talent, and capabilities of all. We support employment equality, including the representation of women, through our policies, practices and inclusive culture.
East Timor Aid Program
The Optical Superstore has been providing financial assistance to health, education and microfinance organisations since 2005 and is committed to making a valuable and continuing contribution to the health and well-being of families and children in East Timor (Timor Leste), one of the poorest nations in our region.
East Timor is only a 55-minute flight from Darwin, yet the differences in health, nutrition, life expectancy and opportunity between Australians and East Timorese are huge. It is also a little-known fact that the East Timorese fed and protected Australian soldiers during the Second World War and thousands of East Timorese lost their lives as a result – something for which we as Australians should be truly grateful.
HIAM Health was founded by Rosaria Martins da Cruz in November 2003 and with the unwavering support and mentoring of Jill Hillary has flourished from its humble beginnings in a tiny room (3 x 3 metres) in the grounds of the Dili National Hospital to a 30 bed Malnutrition Rehabilitation and Education Centre employing approximately 45 East Timorese who have been assisted by various volunteers, international nurses, dietitians, health educators and anyone with a beneficial skill to share!
Education through practical experience has proven the best method of assisting the families who come through the centre. For a more detailed account of the work of HIAM Health go to www.hiamhealth.org.
The Optical Superstore, being a significant funder of HIAM Health is not just an act of ‘social responsibility’. It is our passion and each pair of glasses purchased from The Optical Superstore helps us to assist the suffering families and babies at the HIAM Centre.
Finally, a big congratulations to Jill Hillary for being awarded an OAM (Medal of the Order of Australia) on 10th June 2013 in recognition of her work with HIAM Health since April 2004.