The Optical Superstore Celebrates International Women's Day for 2023

This year in Australia, March 8th, 2023, will commemorate International Women’s Day.

Encouraging Australian Women to

Prioritize Vision-Health Needs: Think Eye Test

The Optical Superstore wants to remind all Australian women of the importance of prioritizing their health needs, especially regarding their vision. The demands of a busy lifestyle can often make it easy to overlook essential healthcare needs, including regular eye exams and updating prescription glasses.

Hardworking mums, wives, sisters, and daughters are often putting their families’ needs ahead of their own, so The Optical Superstore is urging all Australian women to take a moment to prioritize their vision health and schedule an eye exam today. Today is the day to think ‘Optometrist near me.’

Your vision matters too!

As a wholly-owned Australian business, we recognize women’s vital role in our society and are committed to supporting their health needs in every way possible. For example, regular eye exams are essential for maintaining good eye health and detecting potential issues early on. At The Optical Superstore, we offer a range of services to help women take control of their vision health and ensure they have the best possible eyesight.

The Optical Superstore is a leading provider of premium quality eyewear in Australia, offering prescription glasses, contact lenses, prescription and non-prescription sunglasses, and optical accessories.


Qualified optometrists working onsite, at branches of The Optical Superstore, are independent healthcare providers dedicated to providing women with the best possible eye care and personalized advice to meet their individual needs.

We understand that women lead busy lives. Due to time constraints and conflicting priorities within the family or community, you hardworking Aussies may not prioritize the importance of their health needs as necessary. That’s why we offer flexible appointment times and a range of services to help make the process as easy and convenient as possible. Now is the time to think “eye test near me,” and make that important visit to your optometrist. Our trained and qualified staff are on hand to provide personalized advice and guidance to help women make informed decisions about their vision health.

In addition to regular eye exams, the Optical Superstore offers a wide range of fashionable frames from some of the world’s leading brands. From classic and timeless designs to the latest fashion trends, there is something to suit every taste and style. Their range of prescription lenses includes single-vision, bifocal, and progressive lenses, ensuring women have access to the best possible vision correction.

On this International Day of Women for 2023, we want to remind all Australian women that their health and well-being should be of prime focus.

Women’s Eye Health Is Our Focus

We invite all women to book an eye test for the year and take the first step towards prioritizing their vision health today. The Optical Superstore is committed to supporting women’s health needs and helping you achieve the best possible eyesight.

For more information about The Optical Superstore and our range of services, click through to our HOME PAGE to book a bulk billed eye test, explore our VIRTUAL TRY ON software for the latest frame styles, or check out more information about eye health with our curated blog page.

Alternatively, contact your nearest store by calling our


1300 626 774