Did you know—Optical Superstore STILL calls Australia, Home?

Yes, Optical Superstore is 100% Australian-owned and operated. A fact, our brand is very proud about. Since, 1989—that’s right, for 33 years—Optical Superstore and Island Optical (Tasmania) have maintained a steady foothold in the Australian optical|retail space. And, it’s a promise we plan to hold ourselves to. A standard we not just set for ourselves, but for you. It’s all in the motto we stand by.


What does that mean for you? Everything!

OUR INDUSTRY KNOWLEDGE: We love questions because we have answers. Whether you want to know about our complete range of frames on display, or the design and technology behind the products we provide, or perhaps you would like to meet the Optometrists located as independent practitioners, on-site? We’ve got your back, Jack.

We love what we do. But, we love demonstrating that clearly, and simply, even more. It’s like the best day of Show-and-Tell, ever!

That is the beginning of our SUPER SERVICE promise, to you at the Optical Superstore.

OUR COMPETITIVE PRICES: Optical Superstore has over 60 retail stores Australia-wide. This gives us buying power. We promise to ensure that those savings are passed on to you. Every day. This means that you don’t have to wait, anticipating some ‘never to be repeated sale.’

If you need a new optical appliance, right now? You can get it right now, at the best price.

That is the beginning of our SUPER SAVINGS promise, to you at the Optical Superstore.

2022 is going to be a great year, for you and your eye health.

The Optical Superstore has some exciting things to share! You will be excited by our full complement of optical|retail appliances, but it gets better…

* We have a VIRTUAL TRY-ON program: See how our products look on your face, without leaving the comfort of your home.

* Booking an eye test has never been easier: The Optical Superstore now has a Real-Time online appointment program. From home/or your mobile device you select the date, time, and location of your next eye test.


The Optical Superstore website is very easy to navigate—check it out right now. If you haven’t had the pleasure of experiencing our SUPER SERVICE | SUPER SAVINGS we invite you to get in touch, and if you are one of the many fellow Australian’s that already love what we do, we can’t wait to see you again.

Yes, Optical Superstore still calls Australia, home—proudly so—and we can’t wait to be the home for you and your family, for all your optical|retail needs.

Stop by one of our stores: we would love to service your optical appliances by checking the nose pads, tightening any loose screws, and a clean and a polish—completely free and with a smile.