The Struggle Is Real | How To Clean Glasses The Right Way. Every time!

Are you tired of the never-ending battle against those stubborn smudges, mysterious streaks, and that perpetual, elusive, greasy film that magically appears on your eyeglasses just moments after you’ve painstakingly cleaned them? Today, we’re diving into the art of lens cleaning and revealing the secrets to achieving spotless, gleaming glasses that stay clean longer. 4 […]
5 FAQs | Elevating Your Vision with Free-Form Lenses: The Optical Superstore’s Guide

G’Day, optical aficionados! If you’re as passionate about clear vision as we are, you’re in for a treat. Say Hello to the World of Free-Form Lenses! In this blog post, we’ll delve into the realm of Free-form and digital lens design, the cutting-edge in prescription glasses, and answer five critical questions. Whether you’re a single-vision […]
Cataracts: Understanding the Silent Thief of Vision

June is Cataract Awareness Month, so let’s raise awareness among Australians about this common eye condition that affects many older Australians. Did you know? Cataracts are a primary cause of blindness worldwide, and it’s essential to understand the risks and symptoms to prevent vision loss. Raising Awareness Regarding Healthy Vision Starts With Clarity During May, […]
Sunnies for Spring: Are Polarised Lenses the Better Option for Your Eyes?

A Season for Picnics and Road Trips How good is the warm spring weather? A perfect compromise between frosty winter and scorching summer. Now you might be looking to parks and beaches, considering soaking up the season while you’ve got the chance. However, as we unzip our puffer jackets and linger in the sun, it’s […]
Did you know—Optical Superstore STILL calls Australia, Home?

Yes, Optical Superstore is 100% Australian-owned and operated. A fact our brand is very proud to share. Since 1989, Optical Superstore has maintained a steady foothold in the Australian optical/retail space for over three decades. It’s all in the motto we stand by. SUPER SERVICE | SUPER SAVINGS. What does that mean for you? Everything! […]
Stunning Sophistication: Eyewear by Marc Jacobs and The Optical Superstore

At The Optical Superstore, we are thrilled to offer our customers the latest in high-fashion eyewear, including the iconic designs of Marc Jacobs! Who Is Marc Jacobs? Born in NYC in 1963, Jacobs quickly became a significant player in the fashion world, graduating from Parsons School of Design and receiving the CFDA’s Perry Ellis Award […]
Get an A+ with Your Next Visit to The Optical Superstore

It’s no secret we live in a digital age. For years, students around Australia have spent many hours each day in front of electronic hand-held devices and computer screens. However, the formal classroom is now in many households due to the pandemic. As a result, online learning is becoming a mainstream component of children’s education—around […]
Tomorrow | Your Reward for Working Safely Today

Did you know? As of March 30th, 34 Australian workers have been killed at work this year. It’s a sad statistic: That’s over 11 lives lost each month! And that’s a big reason why we want to take this vital moment to remind you of the value of safety and health in the workplace or […]
Optical Superstore’s Grand Opening in Yeppoon: A True Blue Aussie Experience!

G’Day, Yeppoon! We have an announcement… We couldn’t be more thrilled to announce the long-awaited opening of Optical Superstore’s new location in the beautiful coastal town of Yeppoon. Yes, you heard it right! The wait is over. We are so excited to bring The Optical Superstore’s SUPER SERVICE | SUPER SAVINGS to Yeppoon. Firstly, let’s […]
MULTIFOCAL LENSES | Tailored Prescription Glasses for Every Lifestyle

At The Optical Superstore, we are thrilled to offer our customers the latest in high-fashion eyewear, including the iconic designs of Marc Jacobs! Who Is Marc Jacobs? Born in NYC in 1963, Jacobs quickly became a significant player in the fashion world, graduating from Parsons School of Design and receiving the CFDA’s Perry Ellis Award […]