Fashion is in focus at Optical Superstore
This month, the PayPal Melbourne Fashion Festival struts its way down the Royal Exhibition Building. From February 22nd to March 8th, Australia’s most established designers and emerging industry professionals will come together to showcase the finest in consumer fashion and celebrate the unique fashion community of Australia.
As this event brings focus to all that is creative, edgy, and individual, it’s the perfect time to consider what your eyewear is doing for your wardrobe. Eyewear was once considered a hindrance to style—but not anymore!
Expertly crafted designer frames are here to prove that there’s nothing better to effortlessly enhance your look.
Optical Superstore is proud to offer high-quality designer eyewear to our community. Get value for money, and feel confident investing in comfortable, durable frames which don’t just assist your vision, but also make a bold style statement. Explore our ranges here or visit us in-store and let our experienced staff help you expand your eyewear collection.
Sale on Kate Spade!
For a limited time, Optical Superstore is excited to offer our customers 30% off Kate Spade frames with the purchase of prescription lenses.
Renowned for enduring whimsical designs with a modern twist, Kate Spade’s colourful patterns demonstrate that fun has a firm place within sophisticated style. An iconic name in fashion, this is your opportunity to treat yourself to premium frames without the hefty price tag.
Don’t miss out! Visit your nearest participating store to take advantage of this exclusive discount and enjoy excellent savings on stylish, high-quality eyewear.
Excited about the possibilities? Explore popular Kate Spade frames below…
The round pink rim of the Thea frame from Kate Spade has all the charisma expected of a designer frame. Delicate but assured, its shape and shade suggest a feminine poise, heightened by twin sparks of gold which glint on each endpiece. Meanwhile, tortoiseshell brings an alluring energy to the temples where translucent blush pink plays with earthy brown.
The determined Kate Spade Caelin elevates a classic design to something worthy of acclaim. A plastic frame, its round rim and stretching temples transform traditional tortoiseshell into a dramatic dark brown around fiery licks of orange, like lava through rock. A shining gold section of metal on the temples gifts this frame the Kate Spade touch.
Atop a resolute backdrop of sleek black plastic, an ashy, phantom-like swirl of grey tortoiseshell leaves its mark upon the Johnna from Kate Spade. Like clouds forming at the frame’s corners, the dense, monochromatic design drifts partway around the frame’s round rim and touches the tops of the temples before transitioning to solid black. Embrace fashion mystique with Johnna.
International Designers on Your Doorstep
Optical Superstore is dedicated to making great quality glasses frames accessible for the everyday Australian family. This includes offering an extensive range of international brands known for leading the way in stylish eyewear.
With luxury brands such as Marc Jacobs, Fila, O’Neill, Le Coq Sportif, and Radley London, our curated selection is sure to offer a design to perfectly complement your ensemble.
Plus, venture in-store to discover our brand-new Lulu Guinness frames! Bursting with colours and patterns ready to launch your look to fashion prestige.
The two-toned GM0287 from the GUESS Marciano collection has an aesthetic depth that speaks of precise design. It’s cat eye rim if formed from dark plastic before this top layer gives way at each side to reveal a pale blue undertone, wonderfully translucent. Meanwhile, gradient blue temples transition light to dark like dropping through the endless ocean.
Modern sophistication abounds in the Fossil 7051. Another tortoiseshell design, the rich tone and deep rim of this plastic frame makes for a style staple that won’t go out of fashion. Its square rim contrasts the fluid pattern for a balanced, contemporary take on a timeless favourite, while translucent pale blue temple tips truly set the frame apart.
Radley London is bringing a contemporary twist to traditional eyewear with the fantastic Kady frame. An unadorned black façade conceals a layer of magnificent tortoiseshell which rises into view at the top of the rim. Black and peach share the plastic temples, as playful as they are earnest. Kady’s unique rim heralds a brave frame, eager to challenge fashion boundaries.
Designer fashion is all about risk taking. The Modern from Prive Revaux does just that, with its confident cat eye shape crafted from translucent pink plastic. Across the nose bridge stretches a slender strip of gold metal, mirrored on the temples. A singular frame with a vibrant personality, pair this triumph with expressive or minimalistic styles to completely elevate your outfit.
Beyond the Lens
For two weeks, see the streets of Melbourne transform as the PayPal Melbourne Fashion Festival champions world-class exhibitions of Australian design. Join them in fostering greater visibility for cutting-edge artistic innovation and amplifying the tremendous talent of the local fashion community.
There’s never been a better time to be stylistically inspired! Your frames are an extension of yourself; no longer just a functional necessity, but a defining element of personal style. Let your eyewear reflect your worth with high-quality designer frames from distinguished international names at Optical Superstore.
