THE WEST PAPUA MINI FILM FESTIVAL: SPONSORED BY THE OPTICAL SUPERSTORE

THE WEST PAPUA MINI FILM FESTIVAL: SPONSORED BY THE OPTICAL SUPERSTORE

The Optical Superstore is proud to sponsor the West Papua Film Festival, bringing the unheard voices of an oppressed people to cities around Australia.

 

WHAT’S THE SITUATION IN WEST PAPUA?

 

In 1969, a United Nations vote for the inclusion of West Papua into the Republic of Indonesia saw the participation of only a small fraction of the population – a mere 1026 people to represent approximately 800,000 – controversially selected by the Indonesian military. With votes cast under threats of violence, the often-termed ‘Act of No Choice’ unsurprisingly saw a unanimous agreement for Indonesian control.

Still today, journalists and human rights monitors are prohibited from entering the region, resulting in a lack of awareness among the Australian population regarding the situation of a region so nearby. 

Under militia control, West Papua faces regular civil and armed conflict, unjust court trials, and a shocking number of internally displaced citizens. Limiting international media access means bringing attention to the frequent human rights abuses within West Papua is a monumental task and preventing these violations harder still.

The Optical Superstore’s co-owner Ian Melrose is a vocal advocate for media access and ultimately self-determination in West Papua. Through relentless campaigning, often in the form of bold television advertising, he seeks to reach into the loungerooms of everyday Australians who may be oblivious to the plights of West Papuans and generate much-needed awareness. This includes commissioning a 2006 Newspoll which showed more than 3/4 of Australians in favour of West Papuan independence.  He views these efforts as a natural extension of pre-existing work in support of East Timor which has also suffered at the hands of both the Indonesian and Australian governments.

 

EAST TIMOR

 

Ian was driven to activism in 2004, motivated initially to campaign on behalf of East Timor after reading an article about a young girl dying from an easily preventable illness.

He immediately put significant funding towards an extensive advertising campaign for the rights of East Timorese to their own gas and oil resources, which were being stolen by the Australian Government. Ian’s goal was to bring the issue out of obscurity, shining a nation-wide spotlight on the absurdity of the richest nation in our region – Australia – taking indifferently from one of the poorest.

For almost two decades, The Optical Superstore has financially supported HIAM Health, a Malnutrition Rehabilitation and Education Centre focused on the health and wellbeing of East Timorese families. Through education and employment, the initiative hopes to close the enormous gap in life expectancy and opportunity between our country and that of our close neighbours in East Timor.

 

THE FILM FESTIVAL

 

Across Wollongong, Sydney, Canberra, Adelaide, Brisbane, Lismore, Hobart, Melbourne, and Darwin, the West Papua Film festival has travelled the country this April, spreading awareness about the injustices occurring right on our doorstep.
The series of short documentaries include topics as broad as football and hip-hop in the context of life under a foreign occupying force. Stories of resistance and perseverance, struggles for social justice, and the fight against large-scale environmental destruction.

This incredible collaboration of activist groups with West Papuan, Indonesian, and Australian filmmakers hopes to “promote peace, justice, and education, and the prevention of harm to the thousands of internally displaced persons and refugees in West Papua.”

Since media is barred from entry to West Papua, the conditions of life and authentic stories of West Papuans rarely have a chance to leave the country. This film festival offers a unique opportunity to gain a new and important perspective unlikely to be found anywhere else.

 

SHOW YOUR SUPPORT

 

The Optical Superstore is very proud to support this initiative and we urge our community to take the time to educate themselves on the circumstances of less fortunate regions just beyond our borders. In our pursuit of helping our customers ‘see clearly’, a clear sight of the world around us includes taking in the brave stories of those facing adversity, and actively seeking clarity on issues of basic human rights. 


To discover more about the festival, or show your support for the cause follow this link:

https://tickets.nfsa.gov.au/Events/West-Papua-Mini-Film-Festival

3 Most Common Questions Answered About Dry Eyes

3 Most Common Questions Answered About Dry Eyes

Eye Drops alleviate symptoms of dry eyes

It’s called Dry Eye Syndrome (DES) or Dry Eye Disease (DED), but you may have heard of it as dry eyes: a prevalent condition affecting people of all ages. So what is it? Characterised by itching, burning, and a gritty sensation, dry eyes occur when your tears can’t provide adequate lubrication.

Or, ironically, when an excessive amount of tears are produced as a reaction to an insufficiency of consistent tear film production. Yes, dry eyes can feel like running, and watery eyes, too!

Although dry eyes might seem trivial, they can profoundly influence your daily comfort and quality of life. 

 

What Causes Dry Eye?

Various factors, including medications, skin conditions, and eye surgeries, can cause dry eyes. Consider also:

  • Certain systemic medications like antihistamines, corticosteroids, and topical medications such as glaucoma drops can lead to dry eye symptoms.
  • Skin diseases around the eyelids and issues with the meibomian glands, which produce oil for the tears, can also contribute to dry eyes.
  • Additionally, undergoing eye surgeries like LASIK or cataract surgery can increase the risk of experiencing dry eye symptoms

 

[Systemic Medications refer to medications that affect the entire body rather than being localised to a specific area.]
 

[What are the Meibomian glands? The Meibomian glands are tiny oil glands found in the eyelids. They produce Meibum, an oily substance that moistens the eye surface and prevents tears from drying up. This oil also helps to keep the tear film stable, ensuring clear vision and comfortable eyes.]

 

BOOK AN EYE TEST

 

Additionally, conditions like thyroid disease, Sjogren syndrome, and rheumatoid arthritis may contribute to the occurrence of dry eyes and various symptoms.

Environmental factors that can exacerbate dry eye symptoms include:

  • Exposure to chemical fumes.
  • Exposure to cigarette smoke.
  • Environments with low humidity levels.

 

What are the Signs and Symptoms to Look For?

Dry eye may be characterised by various symptoms, including:

  • Stinging, burning, or a sensation of pressure in the eyes.
  • Experiencing a sandy or gritty feeling when blinking.
  • Excessive tearing (watery eyes).
  • Eye pain.
  • Redness.
  • Blurry vision (difficulty with concentrated vision tasks such as reading).

 

Recognising the symptoms of dry eyes is essential for early detection and treatment. If you experience any of these symptoms, consult an optometrist for a comprehensive eye examination. These initial eye tests are generally bulk-billed [well they are at Optical Superstore!], and your optometrist can provide a referral to an eye specialist (ophthalmologist) as needed.

 

BOOK AN EYE TEST AT YOUR CLOSEST OPTICAL SUPERSTORE

 

DID YOU KNOW? You Can Have Dry Eye Without Notable Symptoms

Dry Eye Disease (DED) is diagnosed through a comprehensive evaluation of both symptoms and signs. Unlike other conditions with clear-cut indicators, no single, specific symptom or sign definitively indicates DED.

Instead, healthcare professionals consider the symptoms reported by the patient, such as dryness, irritation, or discomfort, along with signs observed during an eye examination, like redness, inflammation, or changes in tear production.

It’s important to note that a person may have signs of DES or DED without experiencing noticeable symptoms, and vice versa. Therefore, a thorough assessment during an eye test that considers symptoms and signs is necessary to diagnose DED accurately.

 

BOOK AN EYE TEST AT YOUR CLOSEST OPTICAL SUPERSTORE

 

What is the Treatment for Dry Eye?

Treatment options may include artificial tears, such as ocular lubricants, ointments, and serum eye drops. Ongoing support from your eye care professional may also be required, as they assist with intense pulsed-light therapy and the expression of the Meibomian glands (massaging the eyelids to produce the oil film onto the eye).

Your optometrist may also discuss lifestyle modifications: changing indoor humidity levels where achievable (eliminating high-force fans/airflow and introducing humidification). 

Also considered are further prescription medications to alleviate symptoms and improve eye comfort.

 

Proactively prevent and manage dry eyes with simple steps!

Simple strategies, such as limiting screen time, ensuring frequent blinking, using artificial tears, and maintaining a cool, moist environment at home, can alleviate symptoms and improve eye comfort.

However, if you are already experiencing dry eye symptoms, consult your healthcare provider for personalised guidance and treatment options tailored to your needs. Taking these proactive steps can help you maintain optimal eye health and comfort.

 

MAKE AN EYE TEST APPOINTMENT FOR DRY EYE TODAY

Three Reasons to Try Coloured Contact Lenses Today

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Three Reasons to Try Coloured Contact Lenses Today

Coloured contact lenses have been all the rage for a little while now.

With improvements in contact lens material, ever-growing selections in colour and hue, and increased prescription lens options, there’s never been a better time to explore coloured contact lenses in Australia, than with The Optical Superstore.

Do you have a wedding or formal coming up and want to ditch the specs?

Thinking about subtle (and not-so-subtle) ways to pull off the complete makeover, giving yourself a sure-fire confidence boost in the process?

BOOK AN EYE TEST FOR CONTACT LENSES TODAY

Let’s explain why you should try coloured eye contact lenses today!

  • Enhanced Appearance
  • Special Occasions
  • A Confidence Boost

Coloured Contact Lenses to Enhanced Your Appearance

If you’re going all-in for the change-up with your appearance, there’s a whole lot of options: that new haircut? A new outfit? Or you may even grow a beard (to impress your favourite barista)!

However, have you considered coloured contact lenses?

Coloured contacts offer an easy and effective way to enhance your natural beauty, transform your look, and have you feeling ready to slay the day.

It doesn’t have to be obvious either. Two differing styles of coloured contacts ensure your look can be subtle or bold:

  • Freshlook Colorblends: Looking for that perfect option resulting in subtle eye colour changes that look natural?

Freshlook Colorblends offers precisely that; with a range of colour tone choices, you get a blended colour style contact lens that will accentuate your natural eye colour. Have you ever wished your green eyes were just that little bit more green? Enhance your natural eye colour with Colorblends. After all, it will be our little secret.

  • Air Optix Colors: After a bold statement with a coloured contact lens, are you changing your eye colour completely?

Air Optix Colors offers a selection of colour contact lenses featuring vibrant and dramatic hues, creating a complete eye colour makeover! These will make your eye colour pop! If you’ve always wondered what it’s like to have those gorgeous baby-blue eyes or eyes that mesmerise with a deep, rich brown tone, Air Optix Colors are well worth looking into.

And what about that special occasion when you want to ditch the specs?

Making Occasions Memorable with Coloured Contact Lenses

It could be your best friend’s wedding, school photos, your pending Year-12 formal, or even the yearly family portrait session—that old chestnut.

For prescription glasses wearers, these events add an extra layer of uncertainty and tension. It can be hard to feel glamorous in that fabulous outfit… when you feel like you’re hiding behind your glasses frames all day (or night). And it can be even harder to justify a new pair of prescription glasses just for the day (even if you’ll be all over Insta!).

What can you do though?

Simple! Contact lenses to the rescue.

DID YOU KNOW? Contact lenses come in a single-use, one-day wear option, meaning you can wear contact lenses for a specific event and be done with it without excessive costs!

And while we’re at it, let’s change your eye colour. Coloured eye contact lenses are perfect for special events and occasions where you want to stand out and make a lasting impression while avoiding the nuisance of taking off your prescription eyewear for every single photo.

Whether it’s a wedding, family gathering, formal, or other significant event in your life, coloured contacts allow you to complement your outfit with eye-catching eye colours, adding an extra touch of style and allure to your ensemble.

However, it’s about more than just what everyone else sees regarding coloured contact lenses!

Boost Your Confidence with Coloured Contact Lenses

We usually have a few staples for boosting our confidence—a favourite pair of shoes or a particular track you crank whilst getting ready. Let’s add another arrow to your quiver of confidence-building, go-to jams with coloured eye contacts.

Wearing colour contact lenses in Australia can significantly boost your confidence and self-esteem with an immediately recognisable, fresh, and enhanced look. Coloured contacts are great for parties, functions, job interviews, and anywhere you need to put your best foot forward.

Interested in Trying Coloured Contact Lenses?

With a simple eye examination, an optometrist can determine what size contact lens and what prescription (if necessary) would work best. In consultation with your optometrist, you can also discuss whether you want to go for the subtle look or the dramatic change-up with the two options mentioned earlier.

BOOK AN EYE TEST FOR CONTACT LENSES TODAY

It’s good to know, too, that Medicare covers this initial consultation with a bulk-billed eye test.

Once your trial contact lenses are available, we will arrange two appointment sessions: the first is your Teach & Fit consultation, where the optometrist does exactly that—teaches you how to insert and remove your coloured eye contacts comfortably. The second is a review appointment, where your optometrist will have you arrive for the appointment wearing your trial contact lenses for at least a few hours.

Here, they will review any questions you may have about putting them in and taking them out and assessing any comfort aspects of wearing colour contact lenses.

A Note on Costs For Contact Lens Consultations

Medicare doesn’t cover these follow-up consultations. But they aren’t expensive and are covered with a one-off fee (this amount differs from optometrist to optometrist).

Also, you only make contact lens purchases (or are charged for any contact lenses) after you (and your optometrist) are satisfied with insertion/removal skills and you feel like wearing contact lenses is something you want to pursue—once you gain the skills you’re set to go.

BOOK YOUR INITIAL EYE TEST TODAY | FIND A LOCATION NEAR YOU

Introducing coloured contact lenses into your lifestyle and prescription eyewear options is impressive for enhancing your appearance, stepping out in style for specific occasions, or giving you the upper hand with a confidence boost!

TRY CONTACT LENSES TODAY | BOOK AN EYE TEST ONLINE

Unveiling the World of Optical Coherence Tomography (OCT) – Your Optometrist’s Focus on Advanced Eye Health

Unveiling the World of Optical Coherence Tomography (OCT) – Your Optometrist's Focus on Advanced Eye Health

optical-coherence-tomography-oct-2

In the ever-evolving eye care landscape, one term that often surfaces is Optical Coherence Tomography or OCT. But what does this intricate-sounding process involve, and why might your optometrist recommend it?

Let’s delve further and discuss how performing an OCT at your next eye test supports your vision needs.

 

Understanding OCT – A Window into Your Eye’s Health

Optical Coherence Tomography is a cutting-edge imaging technique that provides a detailed cross-section of your retina.

Think of it as a high-resolution MRI for your eyes. This non-invasive procedure employs light waves to capture precise images of the layers beneath the surface of your retina. An OCT can unveil early signs of eye diseases such as glaucoma, macular degeneration (AMD), and diabetic retinopathy—often before noticeable symptoms arise. Optometrists may suggest an OCT based on your initial eye test results, a family history of eye issues, or as part of a comprehensive GP eye-health report.

 

Your Next Optometrist Eye Test – Why Consider an OCT?

  • Early Detection and Prevention: By revealing potential issues early, an OCT empowers optometrists to proactively address emerging eye conditions, preventing them from escalating into serious problems. As the adage states, “To be forewarned is to be forearmed.” The detailed information an OCT can gather gives your eye care provider valuable information for future eye health prospects.
  • Personalised Care: In cases where family history or existing conditions may increase your risk of eye diseases, an OCT allows for tailored and precise eye health monitoring.

 

Unravelling the Cost – Your Investment in Clear Vision

While most eye test services are covered under the Medicare bulk-billing program, an OCT may incur additional out-of-pocket expenses. However, this investment in your eye health can be a game-changer. Many private Health Fund providers recognise the value of OCT scans, and some offer reimbursements to their members. Viewing this cost as a proactive measure, safeguarding your vision and well-being, peace of mind, and knowing that your vision is in safe hands brings a sense of value to your mind.

So what is the cost? Considering OCT services were once the domain of ophthalmology and specialist services (often costing hundreds of dollars), The Optical Superstore endeavours to keep costs to a minimum: $40.00 is the current pricing for this highly valuable service.

 

Rather affordable? We think so, too.

 

The Optical Superstore Advantage – Bringing Advanced Eye Care to Your Doorstep

With over 55 locations across Australia, The Optical Superstore works hard to deliver advanced eye care services, including OCT.

Many of our branches offer OCT services as part of our commitment to your eye health, ensuring that your independent optometrist working onsite can access these resources. Yearly eye testing is not just a routine; it’s an opportunity to stay ahead of potential issues and benefit from the latest advancements in eye care. Schedule your annual eye test with us and open a dialogue about your eye health journey.

 

The Power of a Routine Eye Test

  • Initiate the Conversation: Beyond offering advanced services like OCT, routine eye tests pave the way for a conversation around eye health. Engage with our optometrists, ask questions, and be an active participant in preserving your vision.
  • Your Eye Health Journey: Following the mantra of Super Service | Super Savings, we are not just here for quality prescription glasses at don’t blink twice prices; we are your partners in a journey towards optimal eye health.

 

Elevate Your Eye Care Experience with OCT

In the realm of eye care, the introduction of Optical Coherence Tomography marks a significant stride toward early detection and personalised eye health management. While it may come with a (small) cost, the investment is a proactive step toward preserving your vision.

At The Optical Superstore, we bring this advanced service to your doorstep, reinforcing our commitment to Super Service and Super Savings.

Schedule your annual eye test, embrace the dialogue about eye health, and embark on a journey of visual clarity. Your eyes will thank you for it!

BOOK AN EYE TEST NOW

The 5 Things You Must Know About Multifocal Contact Lenses

The 5 Things You Must Know About Multifocal Contact Lenses

Here, we discuss the five of the most commonly asked questions about Multifocal Contact Lenses:

  • Do they exist?
  • How do they work (compared to multifocal glasses)?
  • Are they better than multifocal glasses?
  • Would they suit you?
  • How much are multifocal contact lenses?

Let’s get into it!

Question 1: Do Multifocal Contact Lenses Exist?

Yes. They’re a thing!

What You Probably Already Know

When we talk about contact lenses generally, you likely think of single-vision contact lenses—one power in the lens correcting either distance or near vision for the wearer (just like how single-vision glasses work). You might wear them yourself or know someone who does. They’re great! Many contact lens wearers love them because others can’t tell they even have lenses in.

What You Probably Don’t Know

Multifocal Lenses take corrective vision to the next level for contact lenses as they enable the wearer to see clearly at multiple distances (again, in a similar way to multifocal glasses), offering consistently reliable visual support and flexibility for the wearer.

So how do they work?

Question 2: How Do Multifocal Contact Lenses Work?

These lenses incorporate zones for near, intermediate, and distance vision, similar to progressive eyeglasses. However, a multifocal contact lens layout differs somewhat compared to multifocal glasses. How?

3 Designs of Multifocal Contact Lenses

Here are the three variations in the design of multifocal contact lenses:

  • Concentric: This design features a central zone of distance vision prescription. Positioned around this zone is a ‘ring’ of stronger power, giving the wearer a near vision zone. These zones often alternate, offering multiple rings of each power.
  • Progressive/Aspheric: This design starts with the central zone for distance and changes gradually outwards, blending an intermediate power and a reading zone furthest from the centre.
  • Segmented/bifocal: Often described as a bifocal contact lens design (for simplicity), a segmented lens has a stronger addition occupying one-half (or close to it) of the lens. A segmented contact lens design is produced by incorporating a prism into the lens design. The beauty of this lens design is that the lens will swing around so the prism sits at the bottom of the lens (ensuring your reading area is naturally positioned).

The variations of design aren’t available across all brands of multifocal contact lenses; however, finding out which design (modality is the formal term we use for contact lens types) suits the wearer is all part of a “teach & fit” consultation—a component of your contact lens/eye examination appointment.

So, no stress—we ensure all how, why, and where questions are answered as part of your consultation before you even consider buying lenses. And, we’ll get breakdown costs in question number five. Next, however…

Question 3: Are Multifocal Contact Lenses Better Than My Multifocal Glasses?

The answer here largely depends on whether (as a current multifocal glasses wearer) your multifocal glasses need to be doing something better for you visually.

Perhaps you’ve never gotten comfortable with the heaviness of prescription multifocal sunglasses—could contact lenses be an option (giving you the freedom to wear non-prescription sunglasses)?

Through different stages in our eyewear journey, many people have explored wearing contact lenses as an aspect of their prescription eyewear solutions: contact lenses for sport have significant benefits, as does wearing contact lenses to take a break from spectacle frames—great for photo sessions/wedding photos, too!

Multifocal contact lenses give you some excellent options for seriously satisfying lifestyle changes. And could be something to give a little further thought about—particularly if you’re tired of dropping your sunglasses after every ‘serve-and-volley’ or want to level up your look entirely for the new year! Stepping away from prescription glasses into contact lenses (as cool as glasses are) is a surefire way to curate a new look.

So, let’s talk about YOU and contact lenses!

Question 4: Would Contact Lenses Suit You?

Let’s consider four broad groups of individuals/lifestyles that contact lenses make a lot of sense for. You never know; you might resonate with one of these groups—contact lenses may be the change you’re looking for!

For active individuals involved in sports or exercise regularly, contact lenses offer freedom of movement and clear vision without the hassle of glasses slipping down the nose during activities. They provide a wide field of view, enhancing the overall sports or workout experience.

Professionals who require a polished appearance, especially those working in client-facing roles, often find contact lenses to be a seamless choice. Without glasses frames, facial features are more pronounced, allowing for a natural look that can be important in professional settings.

Moreover, fashion-conscious individuals often prefer contact lenses, as they allow unrestricted use of trendy sunglasses without needing prescription lenses. This flexibility in eyewear choice allows for effortless coordination with different outfits and styles.

What about aging gracefully? As we’ve been discussing, multifocal lenses can support vision needs associated with anyone struggling to see things at close or near positions (whilst having fine distance vision), making them suitable for individuals experiencing presbyopia. This common age-related condition affects the ability of the eyes to converge, making tasks like reading and using smartphones challenging. Rather than ‘revealing your age‘ with that new pair of bifocal or multifocal glasses, keep them guessing with a multifocal contact lens for your eyecare solutions.

Now that we’ve considered whether you might be an ideal candidate for contact lenses, we’re almost to the end of our contact lens discussion. Let’s finish off with some comments on pricing. You could be pleasantly surprised by the costs in comparison to prescription eyewear.

Question 5: How Much Are Multifocal Contact Lenses?

We throw the word currently in there because pricing changes (as pricing does with everything). However, we can make some accurate comments regarding contact lens pricing concerning prescription eyewear. This can help you make some informed decisions, so let’s break the conversation down into two areas:

  • Wearing contact lenses full-time (replacing prescription glasses entirely).
  • Wearing Contact Lenses part-time (as part of your suite of eyewear options).

WEARING CONTACT LENSES FULL-TIME

Making the switch to contact lenses full-time has some serious upsides, particularly if you wear multifocal glasses and require several pairs—a clear pair (often provided with an anti-reflective coat and maybe even photochromatic), plus a sunglass pair (perhaps polarised!?).

If your glasses prescription changes every year or two, you’re likely getting little change from $1000.00 (mind you… at The Optical Superstore, we have some AMAZING prices for multifocal glasses, so if you want to get in touch about that, our pricing for premium multifocal eyewear is among the best in Australia…more on that in another post!).

So, how does contact lenses pricing work?

The beauty of contact lens pricing (including multifocal contact lenses) is that the more you buy at a time, the cheaper the pricing can be (per pair of contact lenses). The Optical Superstore regularly offers discounted pricing for 6-month and 12-month supplies of contact lenses—ensuring you can switch to contact lenses as your permanent prescription solution—leading to actual savings in your pocket.

The same ‘bulk-buy’ pricing structure applies to single-vision contact lens designs, too, making the conversation worth having with your optometrist for anyone considering switching from eyeglasses to contact lenses.

WEARING CONTACT LENSES PART-TIME

Does this mean that wearing contact lenses part-time has less incentives? No, wearing contact lenses part-time can have some excellent benefits.

For one, there is the luxury of wearing them when you’d like—got a fancy event on? Switch to a set of contact lenses for the evening. Do you play competitive sports (or play recreationally, but take it seriously?)—you could really value wearing a “daily disposable” contact lens for your matches, knowing that you can discard them once you’ve finished flogging the opposition (or hitting the clutch 3-pointer at the buzzer!), and switch back to your glasses for your weekly wear.

The beauty of this arrangement is that a shorter supply of contact lenses will last longer, as you’re not wearing them everyday. A monthly supply of disposable lenses (30 pairs) could last you seven months or more when wearing them as required.

We referred to the different types of (modality) contact lenses earlier in question 2, and that’s what comes into play here. By determining the how and why of contact lens wear for you uniquely, we can offer the best pricing for your purchase and lifestyle preferences. With daily disposable, fortnightly wear, and monthly contact lens modalities available there’s sure to be an ideal option for your needs.

So, after reading all that, do we have you thinking more seriously about contact lenses generally or multifocal contact lenses specifically?

One final point is that there are very few costs up-front to assess, discuss, and determine if you would enjoy contact lenses—you can book a contact lens consultation with an independent optometrist at The Optical Superstore.

A contact lens consultation consists of a basic 3-step process:

  • An initial consultation (bulk-billed to Medicare) to check your eye health and optical prescription and discuss how you envision using contact lenses.
  • A follow-up where we conduct a ‘fit and teach,’ showing you the skills necessary to insert and remove contact lenses, gauging how the lenses feel for comfort and clarity—this component has a small out-of-pocket cost. Once you feel comfortable with the process, you can take a small supply of trial contact lenses home and practice taking them in and out and wearing them.
  • Finally, you’ll return for a brief check-in, wearing the contact lenses (so the optometrist can see how your eyes look with the lenses in). At this point, you also discuss how you found the process (here, we troubleshoot any concerns and provide more lenses if necessary). If the optometrist feels happy (and you do too!), you’ve got the green light to consider making a contact lens order—pretty simple, hey?

We hope this has answered your questions and provided you with the motivation to give contact lenses a red-hot go!

Keen to Try Contact Lenses?

Why not book an eye test now with Optical Superstore? You can find your nearest Optical Superstore location below.

FIND YOUR NEAREST STORE | CONTACT LENS CONSULTATIONS TODAY

Ghosts in Glasses: Get Ready for Halloween with The Optical Superstore

Ghosts in Glasses: Get Ready for Halloween with The Optical Superstore

This year, October 31st won’t be like every other Tuesday.

The time nears that zombies will rise, ghosts will haunt the streets, and couples will waltz around in bright pink ensembles mirroring the best of this year’s movies. Halloween approaches and we’re setting our sights on the most frightening frames of the season.

Costumes don’t need to be overly complicated. And they needn’t be one-use either, worn briefly and discarded. At The Optical Superstore, we’ve cracked the code for reusable Halloween outfits, and it all starts with the frame…

If you wear glasses daily, then why not incorporate them naturally into this year’s costume? Parents and children and people of all ages can morph into monsters and ghouls without compromising on vision or spook-factor. All the best book and movie characters wear glasses; and who says zombies have perfect eyesight? You can even grab yourself a Snellen chart and start your career as an amateur optometrist!

Among all the scares of Halloween, there’s one thing which should never be terrifying… the price of a new pair of glasses. The Optical Superstore’s No + Low Gap deal for health fund members means you can score more than just an expired chocolate bar this Halloween. This is the perfect chance to update your look before most health funds reset at the end of the year.

But, for now, here’s some inspiration to get your creativity flowing and discover how your favourite frames can form the foundation of a killer Halloween outfit… 

Just add a trench coat, deerstalker, and magnifying glass, and it won’t take a detective to work out that you’re dressed as… well, a detective. The circular shape of this Asia frame from Kate Spade is prime costume material, evoking a long line of pop culture references and style icons. Sturdy yet classy, this fabulous frame is a deserving staple for any wardrobe, and doubles as dynamic choice for Halloween creativity.

The bold cat-eye shape of this frame is balanced with a soft, agreeable shade of either pink or beige. Think of a pop star on the main stage, with a big statement to be made. Think of spotlights and confetti and a thousand screaming fans. Think of you and Candice, on top of the world. Now’s the time to let your costume manifest the dreams of your youth.

Yes, we say cartoon characters, but the scope for this Hi H22C1P is as vast as the imagination of the child who wears it. With its square rim and joyfully patterned temples, there’s not a more enthusiastic frame wandering the Halloween streets. Available in blue, purple, clear, and brown, the H22C1P is unconstrained and ready to bring a range of costumes to life. Fairy? Party clown? Butterfly? Here’s a frame to turn fantasy into reality.


This one is for the parents who might’ve left organising a Halloween costume until the last minute. Every superhero has their secret identity, and glasses are often key to slipping into that alternate persona. In comes Kate Spade’s Jaileen frame; available in tort or black and featuring a delicate twist of metal on the temple. It’s a timely reminder that every parent is a secret superhero.


We’re back again with the classic round frames, but this time the crazy scientists are bringing their theories to the table. Fila’s VF9971 is an intelligent frame, seamlessly appropriate in a business meeting, at dinner with friends, or crashing around the kitchen at home. Or… on the face of a genius scientist, bubbling beaker in hand, ready to add a few boxes to the periodic table.


Spies are the ultimate advocates for sun safety. Hidden behind the Fila 9051, neither the UV rays nor enemy agents will be able to penetrate the fortified defences of this frame. With a deep blue hue and wrap-around shape, you’re well on your way to crafting a comprehensive cloak of anonymity. Complemented by a bowler hat, trench coat, and briefcase, your Halloween-night-only spy career is sure to span many international (or neighbourhood) boarders.


Okay, perhaps it was more popular during the Halloween of 2022, but what’s scarier than a trend resurrected from the dead? Ghosts in sunglasses flooded the internet, as people everywhere donned white sheets and shades for hauntingly aesthetic midnight photoshoots. The 20AZU1PS from Ashley & ZAC wants to join the fun; its deep, protective shape wrought in black and featuring blue, grey, or brown highlights. Perhaps you’ll even meet a real ghost this Halloween, jealous of your killer sunnies.

Don’t Fear the Price Tag

There are so many ways to make your glasses the main event or integrate them flawlessly into your chosen character this October 31st.

In the meantime, chuck a pair of sunnies on the pumpkin by your front door (he’s really exposed to the elements out there) and venture – if you dare – into The Optical Superstore. Our frames are perfect for a haunting, though the prices are anything but scary.

Check out more costume ideas by viewing our frames here, and strap in for the spookiest day of the year…

Removing & Putting In Contact Lenses | The Optical Superstore Wear & Care Masterclass

Removing & Putting In Contact Lenses | The Optical Superstore Wear & Care Masterclass

Understanding the Basics of Contact Lenses

Introduction to Contact Lenses

Contact lenses have become indispensable for millions, offering freedom from glasses and a natural field of vision. But mastering the art of handling them is crucial. This guide will walk you through 3 main sections:

  • Putting Contact Lenses In
  • Taking Contact Lenses Out
  • Frequently Asked Questions: We’ll cover some do’s and don’ts so that you become an expert in wearing contact lenses.

Importance of Proper Usage and Hygiene

Understanding the importance of proper usage and hygiene is paramount. Your eyes are precious; therefore, ensuring your contact lenses are clean, well-maintained, and handled with care can prevent discomfort and infections. The right knowledge enhances your experience and safeguards your eye health.

How to Put In Contact Lenses

Preparing Your Lenses

Before diving into the process of putting in your lenses, ensuring they’re in top-notch condition is crucial. Start by cleaning and rinsing them thoroughly. Check for any signs of damage – your vision is precious, so wearing lenses in perfect condition is key.

Preparing Your Eyes

Your eyes deserve the best care, too. Ensure your hands are impeccably clean before touching your lenses. If you wear makeup, apply it after your lenses are in to avoid product contamination.

Putting In Soft Contact Lenses

Inserting soft contact lenses is a breeze once you get the hang of it. Follow the same technique you used for removal but in reverse. Looking into a magnification mirror can provide a visual aid and boost your confidence during this process.

Putting In Rigid Gas Permeable (RGP) Lenses

Inserting RGP lenses requires a delicate touch. Patience and a mirror can be your best friends here. Hold your upper eyelid with one hand, and with the other, gently place the lens onto your eye. With calm and precision, blink a few times, allowing the lens to settle naturally.

WHAT KIND OF MIRROR FOR CONTACT LENS INSERTION AND REMOVAL?

This product from Ullu is perfect (and priced amazingly)!

Tips for First-Time Contact Lens Users

For those embarking on their contact lens journey, these points will help:

  • Establishing a routine, including regular cleaning and adherence to wearing schedules. Being consistent with wear time and using fresh lenses will significantly enhance your experience.
  • Remember, patience is vital; soon, wearing contacts will become second nature.

Advanced Tips and Best Practices For Contact Lens Wear

Using Lubricating Drops

Lubricating drops can be your saviour in challenging environments like windy days. These drops keep your eyes moist and comfortable, ensuring your lenses stay in place.

Proper Storage and Maintenance of Contact Lenses

Proper storage and maintenance are vital. Always store your (fortnightly or monthly) lenses in fresh solution in a clean case. Never compromise on hygiene; it’s the foundation of a healthy lens-wearing experience.

How to Remove Contact Lenses

Preparing Your Hands and Environment

Before we dive into the techniques, preparation is critical. Start by washing your hands thoroughly. Use a mild, scent-free soap, and be sure to rinse off all residues. Dry your hands with a lint-free towel. Now, create a clean workspace. A well-lit area with a mirror can be conducive to getting lenses out stress-free.

Removing Soft Contact Lenses

Techniques for Soft Lenses

Removing soft contact lenses might seem daunting initially, but it’s a skill you’ll quickly master. Start by looking up, hold your upper eyelid, and grasp gently the lens between your thumb and forefinger. With a steady hand, softly squeeze the lens and lift it off your eye. Voila! You’ve successfully taken out your lens.

Using Contact Lens Removers (If Applicable)

If you find it challenging to remove your soft lenses with your fingers, don’t worry. Contact lens removers are nifty tools designed to simplify this task. Place the remover on your eye, blink, and the lens will adhere to the remover. Easy peasy!

PURCHASE A CONTACT LENS REMOVER AT THE OPTICAL SUPERSTORE

Removing Rigid Gas Permeable (RGP) Lenses

Special Considerations for RGP Lenses

Removing RGP lenses requires more finesse. Due to their sturdier structure, it’s essential to handle them gently. Follow the same procedure as for soft lenses, but be patient. The key is a delicate touch and a calm approach.

Using Suction Devices (If Applicable)

For RGP lenses, suction devices can be a game-changer. These devices create a gentle vacuum, making the lens easier to pick up. Place the suction device on the lens, apply a slight pressure, and release the vacuum to remove the lens. Practice makes perfect, and soon, you’ll confidently handle your RGP lenses.

Well, that gets us to our final section. Here is a collection of questions often asked in-store.

Frequently Asked Questions (FAQs)

Can I Sleep with My Contact Lenses?

No, sleeping with your lenses in is not advisable unless they are specifically designed for extended wear. Regular lenses must be removed before sleeping to allow your eyes to breathe.

How Long Can I Wear My Lenses Each Day?

The duration varies based on the type of lenses you wear. Daily-wear lenses are designed for “one day wear” and certainly no longer than 16 hours. Some extended-wear lenses can be worn for several days, including overnight. But note: Not all Fortnightly or Monthly lens designs automatically fall into this category.

IF IN DOUBT, TAKE THEM OUT.

Always follow the contact lens instructions provided by your eye care professional.

To Wet Or Not To Wet… That Is The Question: Can I Shower or Swim with Contact Lenses?

No, avoiding swimming or showering with contact lenses is best to prevent waterborne infections. Water, especially in pools, hot tubs, and showers, can harbour bacteria that could lead to eye infections.

How Do I Handle Torn Lenses?

Torn lenses are a common concern. If you notice a tear, don’t panic. Carefully remove the lens, ensuring no pieces remain in your eye. If discomfort persists, contact your eye care professional immediately.

What to Do If a Lens Is Stuck

Occasionally, a lens might feel stuck. Avoid panic! Stay calm, blink a few times, and gently massage your eyelid. If the lens remains stuck, apply lubricating eye drops, look up, and try to slide the lens to the white part of your eye with a gentle touch.

If the issue persists, seek professional help.

IF YOU’RE LOOKING FOR HELP RIGHT NOW TO REMOVE CONTACT LENSES, GET IN TOUCH HERE.

We hope this has been a helpful resource for you with your contact lens wear and care aspirations! Refer to this guide regularly as you develop the skills necessary for putting contact lenses in and taking contact lenses out. To keep your eyes at their optimal health make sure you see your optometrist every year for a bulk-billed eye test, prior to getting new contact lenses.

Are you interested in getting into contact lenses?

Why not book an eye test with The Optical Superstore today?
BOOK A CONTACT LENS APPOINTMENT TODAY

Do I Need Glasses? | Five Signs to Keep in Mind

Do I Need Glasses? | Five Signs to Keep in Mind

Ever found yourself wondering if your vision has worsened? Here’s a handy guide to know whether it’s time to pop into The Optical Superstore for a bulk-billed eye test.

Regular eye tests are the best way to stay on top of your vision. If you’re over 65 years old, an annual exam is recommended, while under 65s should be booking a check-up at least every three years.

However, that doesn’t mean you need to wait that long for a test. If you notice any differences to your vision, the best thing you can do is consult an optometrist and take the guesswork out of your eyesight. This is especially true for any sudden changes you experience like vision loss or double vision… These should be examined immediately.

Glasses may be the solution! Getting glasses doesn’t need to be intimidating. The Optical Superstore accepts all health funds, so members can take advantage of our No & Low Gap deal on glasses and take the stress out of clear sight.

If in doubt, an optometrist is the expert, not Google or your mates’ advice. An optometrist will be able to tell if you need corrective lenses while also ruling out other harmful eye diseases. A regular eye test from The Optical Superstore is bulk-billed, so there are no excuses for ignoring signs of vision deterioration.

In the meantime, here’s a few symptoms to keep in mind so you can better notice a shift in your eyesight:

1.  Blurry Vision

Blurry vision might be nothing to worry about if it’s mild and only occasional, perhaps resulting from tired or dry eyes, or strain from digital devices. However, if the effect is constant, or it seems to be worsening, then it’s time to employ the expertise of an optometrist.

Blurry vision can include your whole field of sight, or it can affect a specific part of your vision. Explanations can vary from astigmatism to myopia (short-sightedness), hyperopia (near-sightedness) and beyond. This can begin to impact your daily life, as menus become difficult to read, or details on the TV acquire a fuzzy quality.

In most of these cases, glasses could be the key to returning your vision to its former sharpness. So, if blurry vision persists, be sure to book an appointment with the optometrist.

2.  Double Vision 

When you focus on an object and cross your eyes, it may seem like there are two overlapping images of the single item. When this effect occurs of its own accord, it’s called ‘double vision’, or ‘diplopia’.

It can happen in one or both of your eyes and is associated with a range of eye and neurological conditions. For causes such as keratoconus, glasses may fix the issue, but diplopia can also be the symptom of an underlying health condition which requires alternative treatment.

For this reason, it’s vital to see an optometrist or your GP if double vision occurs.

3.  Eye Strain and Squinting

Squinting is often used as an instinctive means of achieving a measure more visual clarity. However, this is a short-term method, and doesn’t solve the problem at its source… which might be myopia. If you’re frequently compensating for impaired vision by narrowing your eyes, you’re going to begin to feel the effects of eye strain.

Usually, eyes automatically adjust their focus for whatever you’re attempting to see. However, myopia, hyperopia, and other vision issues can force your eyes to work harder to achieve this. The result is sore, tired eyes. On days spent in the sun or the wind, or after hours of an activity such as reading, eye strain is nothing out of the ordinary. But, if your eyes are fatigued without clear cause, you might be needing glasses.

Though they may not ring immediate alarm bells, noticing increased eye strain and squinting makes for a good indicator that it’s time to book an eye test.

4.  Headaches

Headaches are common enough and can arise from all sorts of sources, though if they seem to be occurring more frequently than usual, it may indicate a vision issue.

Prolonged periods of time looking at digital screens without adequate breaks can quickly lead to eye fatigue. This, in turn, might manifest in temporary blurred vision and headaches. Take notice of whether these headaches seem to begin behind your eyes or at the temples, as this might be a sign that it’s a vision headache. As with any kind of strain, rest is best for allowing your eyes to recover, though your optometrist may also suggest eye drops or medication.

It’s also possible, however, that your vision headaches are a sign that your eyes are struggling to focus through deteriorating vision. In this case, you may need to invest in glasses to sharpen your eyesight and keep the pain away.

5.  Night Vision

Seeing at night is difficult on its own, but have you noticed it’s become a little harder than usual? Well, this might be a sign of vision impairment. Often, low light can exacerbate existing eyesight issues, making normal tasks – like moving around your home in the dark – increasingly difficult.

This can become a problem when driving at night. Struggling to see road signs and markings makes driving incredibly dangerous, putting yourself and others at risk. Reduced visual capabilities might also manifest as noticing ‘halos’ around headlights and streetlights while night driving.

All this may be a sign of myopia, and easily fixed with a visit to the optometrist for some prescription lenses. However, it could also be the beginnings of cataracts, so, again, always consult a professional on any vision changes.

Glasses: More Than Just a Fashion Statement 

These are some of the most common signs that your vision might be changing, but it’s best to be on the lookout for absolutely any developments in your eyesight. Your eye health is not to be overlooked, and an exam is never a wasted trip, even if everything seems to be in order.

Glasses are great! They come in all shapes and sizes, and they help you get the best out of your vision. And if you’re a health fund member, make sure to take advantage of The Optical Superstore’s ‘No & Low Gap’ offers before your optical extras go to waste.

Noticed a change in your vision? Book a bulk-billed appointment here and we’ll see you at The Optical Superstore.

The 5-Step Ultimate Guide to Buying Glasses Online

The 5-Step Ultimate Guide to Buying Glasses Online

As technology reshapes the eyewear landscape, finding the ideal pair of glasses is thrilling yet complex. Here, we unravel the mysteries of shopping online for eyewear, ensuring your experience is smooth and satisfying.

Welcome to “The Ultimate Guide to Buying Glasses Online” by The Optical Superstore!

Join us as we explore five crucial elements that will empower you on your eyewear journey:

1. Top Benefits of Buying Glasses Online: Discover the unparalleled convenience, affordability, and variety online eyewear shopping offers.

2. Common Mistakes to Avoid When Buying Glasses Online: Learn about the common errors customers often make and how you can sidestep them to make a well-informed decision.

3. Understanding Lens Options When Ordering Glasses Online: Demystify the world of lenses. From anti-glare coatings to specialized filters, grasp the benefits of various lens options.

4. Adding Your Prescription Correctly: We’ll guide you through the verification process.

5. Tips for a Successful Virtual Try-On Experience: Learn how to try on different frames using our virtual program, ensuring you find a style that complements your face shape and personality.

Let’s dive in!

[1] Top Benefits of Buying Glasses Online

There must be reasons why many of our spending and buying experiences have pivoted from brick-and-mortar stores into the online realm, right? The same can be said for making purchases regarding eyewear, prescription sunglasses, and contact lenses—there are tangible benefits to the process. Here’s 4, top of mind:

  • Total Convenience: It’s incredible how effective online shopping has become. No need to leave your home! Browsing our vast collection of eyewear from your couch makes the entire process hassle-free and time-efficient. Our updated website design lets you see which glasses frames and sunglasses are in stock and which frame colours we have on hand (some sell out rather quickly). With the rising cost of petrol & the hassle of finding a car space (or a decent coffee out there) dealt with—buying glasses online is practically a dream.
  • Cost-Effective (Save on the Ka-Ching!):

Online platforms often provide competitive pricing due to reduced overhead costs, ensuring you get high-quality glasses without breaking the bank. You’ll regularly get our best deals and pricing on eyeglasses and sunglass frames—bookmark our Optical Superstore Offers Page here to keep in the loupe (it’s not spelt wrong… it’s just an optical joke).

Super Duper Service | Super Duper Savings!

  • Exceptional Choice:

Explore our wide array of styles, colours, and brands. Our online Optical Superstore is a stand-alone virtual store, carrying a broader selection than many traditional outlets, guaranteeing you find glasses that perfectly match your taste and personality.

Without the confines of a brick-and-mortar store, you can see everything available within our stock through our warehouse and lens laboratory chain. You don’t miss out!

  • Virtual Try-On Tools:

Often, the biggest concern is being able to try items on—straight away, you may think of shoes, jackets, dresswear and shirts. How do I look in the various glasses and sunglasses frames I’m considering?

DID YOU KNOW? You can experience the eyewear virtually! Our user-friendly online tools allow you to see how different frames look on your face, making the selection process enjoyable and stress-free.

You can jump straight into the Virtual Try-On program here and give it a go–it’s super!

There’s nothing to hold you back regarding the assured confidence of making successful, high-quality eyewear purchases from the comfort of your home (or on your lunch break at work). But you may well know someone who purchased glasses online, and they’ve vowed never to make that mistake again–so what happened, and why?

Let’s discuss that next.

[2] Common Mistakes to Avoid When Buying Glasses Online

In the vast online world of eyewear, a few pitfalls await the unsuspecting shopper. Here’s a heads-up and an “A-B-C” on the common mistakes you should steer clear of when buying glasses online:

A.  Neglecting Prescription Details: Ensure your prescription is up-to-date and accurate. Double-check every detail to guarantee your new glasses provide the clear vision you need. And remember: your contact lens prescription is not automatically the same as your spectacle or glasses prescription (and the same applies vice-versa). If you’d like further input on interpreting your prescription details, we’re only a free national phone call away: 1300 626 774

B.  Ignoring Frame Measurements: Don’t overlook frame measurements! Eyewear fit is crucial for comfort. Always refer to the frame dimensions provided to find the perfect fit for your face shape. You’ll find three critical measurements (in millimetres) referred to for any individual pair of glasses (sunglasses included):

  • Eye Size: The eye size refers to the width of one lens in your eyeglasses. It’s a crucial measurement, ensuring your lenses cover your eyes comfortably and effectively. Selecting the right eye size ensures your glasses look good and provide the optimum field of vision.
  • Bridge: The bridge measurement determines how well your glasses fit the bridge of your nose; the wider the bridge of your nose, the wider the bridge of your glasses should be, naturally. The bridge width between each lens plays a significant role in ensuring your eyewear stays in place comfortably. A properly fitting bridge provides stability and avoids uncomfortable pressure points on your nose.
  • Temple: The temple measurement, also known as the arm or temple length, is the length of the temple from the hinge to the ear tip. This measurement determines how the glasses will fit around your ears. Correct temple length ensures your glasses stay securely on your face without causing discomfort, making them essential for style and comfort.

Eyewear will come in myriad combinations of these measurements–often dictated by trends and design, but should always be considered for your unique face shape and size.

C.  Skipping the Virtual Try-On: Our virtual try-on feature is your best friend. Don’t skip the chance to see how the frames look on your face. It’s like trying before buying but from the comfort of your home.

Many glasses-wearers may feel somewhat self-conscious about trying on frames (it requires taking a selfie, after all), but remember–you’re in the comfort of your own home. It’s all good! The Virtual Try-On was made for you !

[3] Overlooking Lens Options

Understanding lens options is also vital. From coatings to materials, each choice impacts your vision. Therefore, if you have a moderately strong prescription (think a prescription over +3.00 or -3.00 in power) or a high astigmatism correction (anything over -2.00 in the CYL power), we strongly advise you to discuss upgrading the lens material or take an option to upgrade your lens choice from a Stock lens to a Grind lens.

Note, too, that the stronger your prescription is, the heavier and thicker your complete set of glasses are if you opt for more oversized frame styles. Indeed, whilst the trends often advocate for large, generous frame styles and shapes, this impacts glasses-wearers with stronger prescriptions. Definitely look at your options—and remember: the money you save on shopping for glasses online means you can spend a little more for those lovely lens upgrades. Awesome results for the win!

As we’re discussing prescription information, let’s take a mini-deep dive into this further…

[4] Understanding Your Prescription Information For Glasses

It’s a frequently asked question, that’s for sure: How do I read my prescription? What’s with the boxes, numbers, and the plus and minus symbols?

Here’s one we prepared earlier!

So, what are we looking at here? Let’s break it down.

RE (Right Eye) SPH -0.75 / CYL -0.50 AXIS (x) 130:

  • -0.75: This number represents the sphere (SPH) value and indicates nearsightedness. The minus sign indicates nearsightedness, a common condition where distant objects appear blurry. The number -0.75 shows the degree of nearsightedness, with higher negative numbers indicating stronger prescriptions.
  • -0.50: This is the cylinder (CYL) value, indicating astigmatism. Astigmatism is a condition occurring where the cornea has an irregular shape, causing distorted vision. The cylinder value corrects this astigmatism. A higher cylinder number indicates a more significant degree of astigmatism.
  • x 130: This is the axis value, denoting the orientation of the cylindrical correction. It ranges from 1 to 180 degrees, with 90 degrees indicating vertical astigmatism and 180 degrees indicating horizontal astigmatism. In this case, 130 degrees signifies the angle at which the cylindrical correction should be placed in the eyeglass lens.

LE (Left Eye) SPH -0.25 / CYL -1.00 AXIS (x) 45:

  • -0.25: Similar to the right eye, this is the sphere value and indicates a mild degree of nearsightedness in the left eye.
  • -1.00: This represents the cylinder value for astigmatism in the left eye. A higher number indicates a more significant astigmatism correction.
  • 45: This is the axis value for the orientation of the cylindrical correction in the left eye. An axis of 45 degrees signifies the angle at which the cylindrical correction should be placed.

PLEASE NOTE: If you are putting your prescription into an online program, ensure you put the information on the paperwork into the correct boxes on the screen. Some programs will allow you to get it wrong (almost as if they don’t want you to have fabulous new glasses that work!)

Another element crucial to your glasses order is your PD—this stands for your pupillary distance (how far apart your eyes are). Your lenses need to be spot-on regarding the power and where they are positioned in the frames in relation to each other.

Have you ever had to look through a set of binoculars and you have to move the lenses out or in? This highlights how we each have a slightly different pupil distance. If the optical centre of your lens doesn’t line up precisely, your vision suffers.

Your PD measurement can be tricky to measure. With each printout of your prescription, we are delighted to provide your unique PD measurement for you, too! Don’t hesitate to ask.

Lastly, let’s provide a brief overview of using the Virtual Try-On program–it truly brings your online eyewear buying experience to life!

[5] Tips for a Successful Virtual Try-On Experience

In the world of eyewear shopping, the Virtual Try-On (VTO) experience stands as a revolutionary tool, ushering in the future of personalized eyewear selection. Imagine trying on various frames from the comfort of your home, eliminating the hassle of traditional in-store visits. With the VTO, you’re not just browsing but virtually stepping into the store, equipped with various frames to explore.

HOW THE VTO IS YOUR MVP:

  • Endless Frame Exploration: The VTO opens the doors to an extensive gallery of frames, showcasing diverse styles, colours, and designs. Whether you prefer trendy aviators, classic wayfarers, or sophisticated cat-eye frames, the VTO offers a comprehensive selection to match your taste.
  • Personalized Styling: Not just limited to face shape, the VTO allows you to experiment with your style. Have you ever wondered how you’d look in bold, colourful frames? Or are you considering a shift to more subtle, minimalist designs? The VTO lets you visualize these transformations, empowering you to make confident, style-savvy decisions.
  • Convenience Redefined: Say goodbye to the hassle of multiple store visits. With the VTO, you can virtually ‘visit’ several optical stores within minutes, all from your device. This convenience means you can explore frames any time, whether relaxing at home or during your lunch break at work.
  • Interactive Try-On: The VTO isn’t just about static images. It provides an interactive experience, allowing you to move and see how the frames sit on your face from various angles. This dynamic feature gives you a comprehensive view of how the frames complement your facial contours.
  • Confidence in Your Choice: By virtually trying on frames, you eliminate the uncertainty often accompanying online shopping. You can confidently select frames, knowing exactly how they’ll look on you, enhancing your overall satisfaction with your purchase.

There’s really nothing in your way! We hope that our Ultimate Guide to Buying Glasses Online empowers you with confidence and knowledge—ready to tackle the world of eyewear your way. Of course, if you’d love our trained expertise in-store to get you started, we’d love to assist.

Find your nearest Optical Superstore location now, or head to the Virtual Try-On and look for your next favourite pair of glasses or sunglasses; your eyes will thank you for it.

Do Glasses Make My Eyes Worse? Separating Fact from Fiction

Do Glasses Make My Eyes Worse? Separating Fact from Fiction

Unlock the truth about glasses: Are they a friend or foe for your vision? Do you resist and persist? Or will prescription glasses play a positive role in supporting your sight?

Let’s discuss it!

In the ever-evolving world of eye health, misconceptions can cloud our understanding. Many wonder if wearing glasses weakens your eyes, but is that really true? We empathize with your concerns and are here to shed light on the facts.

Glasses Do NOT Make Your vision Worse or Your Eyes Lazy.

Case in point, if your vision has deteriorated (even to a minor degree) and you push through the day on concentrated tasks and work activities, you may find an increase in eyestrain and eye fatigue—this could be part of the reason for that increase in headaches you’ve noticed.

Uncorrected, the components of your eyes (and the muscles around them) in charge of focusing and clarity need to work overtime.

What Do Prescription Lenses ACTUALLY Do?

Simply put, lenses bend light (they refract it, to be more specific) so that the light reflecting off the thing you are seeing (words on the page, emoji’s in that SMS, images on the laptop, the view from the top of the world!) is angled to land on the exact spot at the back of your eye so that your brain can process a crisp image.This area is called the retina.

You can be absolutely confident that this is the purpose of prescription glasses. And if you DON’T need glasses to assist in correcting your vision, you can be assured that your optometrist won’t prescribe them “just to make money.”

Can I Trick The Optometrist To Get Glasses? 1 Or 2…?

“What about my son or daughter who LOVES the idea of glasses and wants them so much—can they ‘trick’ the optometrist into determining a prescription?

Concerned mums and dads out there will be pleased to know that the short answer here is excellent: NO. You can’t trick an optometrist by purposely misreading the eye chart’s bottom line of letters. Or any other little sneaky effort to ‘fake’ vision problems in the optometry testing room.

They might ask a simple question, “Which is better, one or two…?” But, they ask it repeatedly throughout various tests—each slightly different to the previous—to account for inaccuracy, expectation, and “creative answers.”

The optometry eye test is a comprehensive eye examination incorporating various equipment to verify if your eyes have a refractive error. You’d be surprised to know just how accurate an optometrist would be in confirming your vision skills and eyesight quality without asking you a single question. Of course, there are other purposes in a thorough eye test, hence all the questions about your lifestyle, family history, and unique concerns.

Why Do I Need an Adaption Period To New Glasses?

Getting used to a new pair of glasses often requires adjustment. For some, this can feel strange visually. Why could this be the case?

For many first-time glasses wearers, your eyes require time to acquaint themselves with the enhanced clarity and precision your new lenses provide. It’s crucial to understand that this adaptation period is entirely normal and doesn’t indicate any immediate or irreparable deterioration in your vision.

Likely, your vision system (your eyes and brain working together) is getting used to not doing all the extra work it has had to perform up to this point. Think of it as your eyes recalibrating to a more refined way of seeing the world. So, if your vision feels slightly different initially, rest assured – it’s just your eyes embracing the positive change, ensuring your visual experience becomes the best it can be.

Beyond the Myth: ‘Do Glasses Make My Eyes Worse’ Unravelled

Hopefully, we’ve tackled a couple of the big Frequently Asked Questions here and unravelled the mystery around your eyes and glasses—and of course, if you have any other questions about your eye health, prescription glasses, and our fantastic sense of sight, your team at The Optical Superstore is only a phone call, email, or Instagram reply away!

Call the Optical Superstore National Number and be automatically transferred to your nearest store: 1300 626 774

Would you rather let your fingers do the walking?

(It’s an old joke. Ask your parents.)

FIND YOUR NEAREST OPTICAL SUPERSTORE LOCATION.

Beyond The Bin | What To Do With Old Glasses

Beyond The Bin | What To Do With Old Glasses

Welcome to a journey where old glasses find new purpose and your vision story continues beyond the bin.

Here is your practical guide, developed to help you give your old eyewear a meaningful second life. We’ll discuss three things you can do with old glasses:

1  Repurposing Old Frames with New Lenses

2  Donating Old Pairs of Prescription Eyewear

3  Using Old Pairs As Spares

Repurposing Old Frames with New Lenses

This process involves fitting new prescription lenses into an existing frame (or expertly edging down existing lenses into a new spectacle frame), going a long way to giving your glasses a second life, and ensuring both style and clarity are on point.

Scenario: Consider that you have a new pair of reading glasses.

Your new prescription makes the text bold, sharp, and jump off the page. But, you notice that the stronger reading glasses require your laptop or computer screen to be repositioned too closely for your ideal workspace layout. Is the prescription wrong? Not at all. Reading glasses use what we call a ‘Single Vision’ lens design. Naturally, as your prescription needs increase, your optical prescription will reach a point in magnification where you can no longer look at both near and intermediate positions with one set of single-vision glasses.

The solution? Enquire about your older pair of reading glasses. The older prescription (now ‘weaker’ than your ideal reading glasses) may suit that further distance. If your overall optical prescription has altered somewhat from that previous pair, new lenses can be glazed and fitted for that older frame—set for the ideal position of your PC or laptop!

You solve a (new) crucial vision need and give your old favourite frames a new lease on life.

Donating Old Pairs of Prescription Eyewear

At The Optical Superstore, we facilitate the process of eyeglass donation in a seamless and impactful way:

  • Accepting Donations: We welcome your gently used glasses. What makes a suitable pair of glasses to donate? We look for frames still in good condition and lenses with a simple, single-vision prescription.
  • Thorough Care: Donated glasses undergo a meticulous process. They are cleaned, adjusted, and checked for functionality and comfort (we may replace screws or nose pads as necessary).
  • Partnerships for Impact: Collaborating with esteemed charity organizations, we ensure these glasses reach the right hands, fostering improved vision and transforming lives.

Notice how the donation of your old pairs of glasses can benefit others!

~ The Ripple Effect: How Your Donation Improves Vision ~

  • Educational Advancement: Clear vision facilitates learning, making education more accessible and enhancing academic performance among children and others in need.
  • Employment Opportunities: With improved vision, individuals can engage in various professions, leading to economic independence and stability.
  • Health and Well-Being: Vision care reduces eye strain and headaches, promoting overall well-being and a higher quality of life. Your refurbished reading and distance-vision glasses are a starting point!

Your generosity echoes far beyond the frames and lenses; it reverberates through communities, fostering empowerment, education, and hope. You make a difference—one pair of glasses at a time.

Using Old Pairs As Spares

When you think about it, your older glasses still have a bit of life left in them yet…

  • Emergency backup: Stash a pair in your car’s glove compartment. And remember to take a spare pair of glasses on that road trip or international flight. You never know what adventures you’ll get into—and that older pair of eyeglasses may get you out of a bind.
  • Spare Parts for Repairs: Stop! Before you bin that old frame, why not strip it for parts? You might be clearing house and chucking out HEAPS of older pairs of specs. Consider removing the nose pads, screws, and temple trims first. You’ll have a collection of functional spare parts for your new pair! If you need clarification on what’s salvageable, trained staff at The Optical Superstore are only too helpful to assist. So, stop by with your collection of specs, and we’ll sort out the trash from the treasure.

Beyond The Bin With Your Old Glasses

Discover the untapped potential of your old glasses! As we’ve highlighted, you can reglaze them for a fresh look, donate them to help change lives or keep them as handy spares. At The Optical Superstore, we breathe new life into old frames. Join us in making a difference—transform your glasses and uplift lives—yours or anyone else’s.

To make an appointment or discuss how to repurpose or donate your glasses, FIND YOUR NEAREST OPTICAL SUPERSTORE LOCATION.

Sunnies for Spring: Are Polarised Lenses the Better Option for Your Eyes?

Sunnies for Spring: Are Polarised Lenses the Better Option for Your Eyes?

A Season for Picnics and Road Trips  

How good is the warm spring weather? A perfect compromise between frosty winter and scorching summer. Now you might be looking to parks and beaches, considering soaking up the season while you’ve got the chance.

However, as we unzip our puffer jackets and linger in the sun, it’s important to remember the very real and present dangers of ultraviolet (UV) radiation. This is energy from the sun, undetectable to our senses, which can cause skin and eye damage as well as skin cancer. Awareness of this is particularly essential in Australia, where our UV levels are often higher than elsewhere in the world.

A UV index of 3 or more for the day means sun protection is advised. Australia in spring can range all the way from an average of 5 in September to 10 in November, demonstrating just how necessary sun protection is, even before summer sets in. Don’t underestimate the pleasant early days of the season, and always ensure you’re keeping UV protection in mind.

Staying Smart in Spring

So, what’s the best way to stay sun smart in spring? You might’ve heard it your entire life, but the old adage remains true: slip, slop, slap, seek, slide.

Slip on protective clothing, such as a long-sleeve shirt, to cover exposed skin.

Slop on some sunscreen. Remember, it should be SPF 30+ for best protection, and reapplication is vital. Good practice is to incorporate sunscreen into your morning routine, even if it’s cloudy!

Slap on a hat. Wide-brimmed is optimal, so that it can shade the most skin possible: scalp, forehead, nose, ears, and neck.

Seek shade during the parts of the day with highest UV levels. Keep in mind that UV radiation can also be reflected toward you off various surfaces.

Now, here’s the one The Optical Superstore can help with:

Slide on a pair of sunglasses. Excessive exposure to UV rays can contribute to serious eye diseases, such as glaucoma, cataracts, and macular degeneration. Make sure the sunnies you wear are built to protect you from UV, and it’s worth considering, as well, whether opting for polarised lenses might be best for you.

Keep reading to find out more or check with the Bureau of Meteorology for updated UV levels and general sun safety information.

Are Polarised Sunglasses Better for Spring?

Polarised lenses are special for the vertically applied filter which specially blocks horizontally polarised light waves. These waves are the result of light reflecting off surfaces such as water or concrete, materialising as an intense glare. Glare can be so blinding in some cases that it’s a known cause of frequent traffic incidents.

Have you ever noticed your eyes feel tired after time spent squinting in the sun? Another consequence of glare is the increased workload for your eyes as they attempt to interpret information through the harsh light. A common byproduct of this is eye strain and fatigue.

With polarised sunglasses, you can spend more time in that spring sunshine with the knowledge your eyes are safer and less susceptible to strain.

What’s Right for You?

Your individual lifestyle will present many factors that determine which sunglasses suit you best. Polarised sunglasses are popular among regulars of the beach, golf course, and ski fields among other places due to the improved precision and clarity of the lenses. They are particularly useful for those who enjoy water sports such as fishing and boating for the reduced glare and increased contrast benefits of the lenses.

1.      Tints

Different tint options for polarised lenses are available, each with their own particular advantages. Grey lenses are great for general use in bright conditions, while brown aresimilar but offer superior contrast and depth perception. Meanwhile, yellow and pink lenses are ideal for low-light situations, such as fog and snow.

The advantages and disadvantages of each lens tint don’t stop there, so it’s best to ask a friendly optical dispenser at The Optical Superstore which tint best suits your unique needs.

2.      Fit

It’s also important your frames fit well on your face for optimal sun protection. Maybe wrap is right for you? Wrap-around sunglasses are the perfect companion for runners, cyclists, and general outdoor adventurers. Their curved shape makes for a comfortable fit, sure to stay snug during high-octane exercise. These frames are also excellent for sun protection, hugging the face to limit UV light slipping in peripherally.

3.      Non-polarised

Despite the many benefits of polarised lenses, there are also positives for regular non-polarised lenses. Activities involving LCD screens may be compromised when using polarised sunglasses, since the screens often utilise a polarising filter of their own. As a result, they might seem mostly or entirely dark through the lenses. Examples of these LCD screens can include smartphones and car dashboards, potentially impacting your technological and driving experiences.

4.      Prescription sunglasses

Remember, poor vision isn’t a reason to sacrifice sun safety! Prescription glasses wearers don’t need to be left suffering in intense glare orattempting to fit a pair of sunnies over their everyday prescription glasses. Prescription polarised sunglasses are your ticket to clear vision and UV protection, available at your nearest Optical Superstore.

If in doubt, come speak to us in-store at The Optical Superstore. Whether prescription or non-prescription; polarised or non-polarised, we’re here to get you sorted this spring.

How about these few styles below to get you started…?

AS19L4P from Amy Sherbrooke steps into the springs of your youthful years. Lively and unique, its tort temples are saturated in colour, available in pink, green, peach, and black. Joyful round rims feature a translucent finish, bringing levity to a traditionally functionality-oriented piece of eyewear.

The 20AZL2PS from Ashely & Zac is warm and practical in pink, brown, grey, or black. Your choice of colour interweaves with the classic tortoiseshell temples as they stretch away from the rim. Sitting at the intersection of rounded and rectangular, this is an adaptable frame, right at home on almost any face in nearly any circumstance.

Radley London stuns once again, this time with the Tassia frame. Beginning at the sleek, oval rim, dainty metal wraps its way around the edges to run gracefully down the temples. Available in muted pink, rich tortoiseshell or dauntless black, this is a refined frame built for self-confidence.

The Fila 9045 in black is a bold frame, emanating determination and durability. The combination of expansive rectangular rims and wrap-around style means this frame doesn’t take sun safety lightly, providing excellent peripheral protection. Meanwhile, touches of orange on the nose pads and temples lessen the frame’s severity, allowing a hint of playfulness to peek through.

Sure to become a trusty favourite, Dirty Dog’s Steed frame in gunmetal is here to keep you from becoming stranded in the sun. A metal frame with full rim and double bridge, this aviator-style frame leans into classic aesthetics while offering practical coverage from UV rays.

The season is already in full swing, so what are you waiting for? Visit us at The Optical Superstore to find out more about our selection of polarised sunglasses, or

BOOK A BULK-BILLED APPOINTMENT HERE

Unlock the Secret Behind Blue Light Glasses: What Do Blue Light Glasses Do?

Unlock the Secret Behind Blue Light Glasses: What Do Blue Light Glasses Do?

Are blue light glasses just another trend or a game-changer for modern lifestyles?

Hold tight as we discuss the approach to tackling some serious lifestyle interruptions in our digital day and age, and get into the nitty-gritty behind blue light-blocking lenses. After all, discussing what blue light glasses do may unlock a level-up in your eyewear options!

Why Modern Glasses Wearers May Consider Blue Light-Blocking Lenses:

DID YOU KNOW? We naturally derive blue light from the sun. So, blue light itself isn’t the problem. And, in a world where screens dominate our lives, your vision health may require a little extra TLC.

Blue light glasses might be the ticket to a little visual relief. Many professionals in the field of optics have long wondered if we’re experiencing a saturation of digital devices on our eyes; many hours spent without a break in front of screens and devices—working hard or playing harder.

Many wonder if our eyes are exposed to excessive blue light and if this could be the underlying reason for common complaints of visual discomfort, eye strain, fatigue, and sleep disturbances.

Therefore, it’s a question worth asking!

CONSIDER THIS: Our eyes and brain work together to respond naturally to the sun rising each day, as though sunlight was the body’s “get-up-and-go-juice.” We react naturally to blue light wavelength; our bodies, minds, and eyes work in unison to start up (at sunrise) and shut down (at sunset). So, this begs the questions:

  • What if we keep absorbing excess blue light into the night?
  • Is this impacting our natural cycles of waking and rest hours?

Interest, hey? The work is still being done in terms of global findings and scientific research. However, many have already found that prescription glasses with a blue light-blocking anti-reflective coat have helped.

How Blue Light Glasses Work and What Benefits Are on Offer:

Have you ever wondered why sleep eludes you after late-night Netflix binges or an all-nighter playing your new favourite video game release?

Blue light could be to blame! Blue light glasses feature special coatings that block the specific wavelength of light that we call blue light (emitted by screens), and they may offer you the after-hours comfort you need as you shield your eyes in this way.

Consider a chat with your GP or optometrist to see if your lifestyle choices or work demands could benefit from considering blue light glasses as an option. Coupled with a prescription lens solution, you may unlock a level-up in your vision quality!

Ready to Experience the Blue Light Glasses Revolution?

Discover the power of blue light glasses firsthand with a comprehensive, bulk-billed eye test at The Optical Superstore! Our expert optometrists will first guide you through a complete eye test and see if there are any underlying prescription requirements for your eyes.

Embrace comfort, enhance focus, and ensure your eyes are in top-notch condition for the digital world. Blue light-blocking glasses could be the key to unlocking these benefits:

  • Stay ahead in the tech game while protecting your precious peepers from digital stress.
  • Start getting a refreshing night’s sleep again after long hours in front of digital screens.
  • Enjoy the relaxing, warm tone of the blue light filter on your new eyewear as it stifles the sharp brilliance of your HD monitor.
  • Coupled with regular vision breaks, enjoy a healthier lifestyle!

How Does An Eye Test Work at an Optical Superstore Branch?

The Optical Superstore offer space in each of their Retail | Optical locations for independently operating optometrists to provide free consultations (through Medicare). These optometrists are fully trained and can assist with any concerns regarding eye strain, blurry vision, headaches, and other vision issues that may be troubling you.

So, now that we have answered the question, ‘what do blue light glasses do?’ There’s little more left than to book your eye test today and let your eyes revel in the blue light protection they deserve.

CLICK THE LINK TO BOOK YOUR BULK-BILLED EYE TEST | FIND YOUR NEAREST OPTICAL SUPERSTORE LOCATION

Busted! Myths About Removing Scratches from Glasses | Real Solutions for Real Peace of Mind

Busted! Myths About Removing Scratches from Glasses | Real Solutions for Real Peace of Mind

You’re out, enjoying your day at the speed of life when suddenly, it happens—a HUGE scratch appears on your glasses.

OOPS, I DID IT AGAIN… (Scratched Specs Saga, remix edition)

Can it be fixed? You grab your phone and scour the internet for a DIY fix: “How to get scratches out of glasses” or “How to remove scratches from glasses.” What pops up?

Webpages around DIY solutions like using toothpaste, baking soda, and isopropyl alcohol. It looks like some real MacGyver-type solutions with products you already have around the house. Phew! Easy.

CAUTION: Imminent Scratched Lenses DIY-disaster Pending!

You will likely completely alter your prescription, destroy the lens coating, damage the frame, or end up with some nightmare combo of all three.

Spoiler alert: there’s no secret hack to erase scratches magically, But it’s not all bad news. We can help. How?

Why Can’t I Rub The Scratch Out of My Glasses?

Firstly, we need to separate fact from fiction~you can’t just rub the scratch out. Why not? Whether you’re talking about a build-up of super-fine scratches or a single thick, jagged line, it’s about what the rubbing/friction action is doing as you try to repair the damage.

Ultimately, you run the risk of either (A) flattening the curve of your lens, thus wholly altering your prescription. Or (B) buffing away the lens coating or lens treatment (like the Anti-Reflective coating), thus making a series of fine scratches transform into an unsightly smudge of damage (then you’ll really get annoyed).

Preserving Your Prescription Glasses For Longer

So, what does work? It’s about simple and practical everyday care for your prescription glasses.

You know the drill, but let’s recap what to do and what to avoid doing:

  • Rinse your spectacles well before wiping them clean. Most of the time, what scratches your lenses is whatever is on the lens surface that you then rub into the lens with a dry, forceful rubbing motion. A good rinse under the tap (not hot water), pat dry with tissue—don’t rub—and finish off with a light polish with your microfibre cloth, and you’re done!
  • Stop wearing your sunglasses on top of your head. I know we all do it, but this is a big one. We can’t say what the incident rate is for dropped sunglasses and lens damage, but it’s likely to be huge. If it hasn’t happened to you, someone in your family likely has experienced some frame-drop drama! The added problem here is that the damaged lens will have a polarising film or be UV-tinted, and there’s no way you’re removing those chips, scratches, and nicks without damaging the tinted lens further.
  • Your shirt or blouse may be cut from comfortable material, but your lenses will absolutely prefer something else. DID YOU KNOW? On a microscopic level, many fibres look like rows of tiny blades. Casually wiping your specs with the corner of your shirt will lead to a build-up of scratches. Over time, this results in what I call a “scratch cloud,” localised to the central part of the lenses and very obvious to recognise). Ensure you keep your microfibre cloth clean (yes, it’s washable. Just avoid fabric softener), and once your cleaning cloth starts to get filmy or stained, stop by The Optical Superstore and get a fresh one.

A Super Lens Warranty for Greater Peace of Mind

Okay, so there’s no short-fire, true-blue solution for scratch repairs to your glasses. And we hope we haven’t come down too hard on the ‘be better’ reminders here.

But we’d like you to know that at The Optical Superstore, we genuinely do try to have your back when it comes to scratched lenses, incidental mistakes, and the events of living life that pop (or drop) out of nowhere—particularly when it comes to getting scratches out of glasses.

We want all our customers to have real peace of mind regarding their prescription glasses and sunglasses purchases. Underscoring our SUPER SERVICE | SUPER SAVINGS motto is our “No Quibble Warranty.”

How often are you made to feel like jumping through proverbial hoops when you return to the place of purchase to get help with eyewear defects, faults, and issues? We get it—no one benefits at all. And we don’t want our precious customers to feel that way.

Our “No Quibble Warranty” ensures that you have the peace of mind to seek and receive replacement and remade lenses in various situations:

  • A 3-month prescription change warranty.
  • A 12-month warranty on frame defects and standard lens coatings.
  • A 2-year warranty on premium lens coatings.

We are here to help, after all! So, resist trying to ‘MacGyver it‘ with a DIY approach to getting scratches out of glasses. Contact The Optical Superstore today for reliable solutions to your prescription eyewear needs.

FIND YOUR NEAREST OPTICAL SUPERSTORE LOCATION

The Secret to Spectacular Style: What Glasses Suit My Face?

The Secret to Spectacular Style: What Glasses Suit My Face?

Your eyeglasses aren’t just a necessity; they’re your style signature, uniquely you. But with countless frame options, how do you choose what glasses suit your face? Get ready to decode the style secrets, accentuate your features, and discover the Frame+Face Formula . Let’s unveil your perfect pair.

Identify Your Face Shape

Your journey to discovering the perfect frames starts with understanding your face shape. Here are several common face shapes;

1 Round Faces:

Imagine a face reminiscent of a soft circle with gently curved edges. The forehead, cheekbones, and jawline are all very similar in width. Celebs like Mila Kunis, Selena Gomez, and Kirsten Dunst have round faces.

2 Square Faces:

Strong jawlines and well-defined angles characterize square faces. Think Margot Robbie, Gwyneth Paltrow, Gabrielle Union, and Kelly Osbourne. Empowering women with strong appearances!

3 Oval Faces:

Oval faces are notably longer than wide, with balanced, soft features. Taylor Swift, Millie Bobby Brown, Beyonce, and Jude Law sport this face shape.

4 Heart-Shaped Faces:

Picture a face with a broad forehead and a narrower, pointy chin – that’s what we call a heart-shaped face. Reese Witherspoon, Billie Eilish, Scarlett Johansson, and Zac Efron are heartthrobs with this shape.

5 Diamond Faces:

Diamond faces boast high cheekbones and a narrower forehead and chin. Rihanna, Megan Fox, Lucy Liu, and Johnny Depp exemplify this unique shape.

So, which shape are you?

Now that you’ve got the lowdown on face shapes let’s lift the lid on the

Frame+Face Formula and show you how to compliment a face shape

that is uniquely yours with the perfect frame shape.

Introducing our Frame+Face Formula: The 3 Principles

We’ve mentioned this phrase a few times already.
What do we mean by the Frame+Face Formula?

Blending a mix of art and science into the frame selection process is the magic ingredient in pinpointing your perfect frame. The beauty of this 3-principle process is that you can even narrow in on frame shapes and styles for different aspects of your lifestyle.

Principle #1: CBT: Cheeks, Brow, & Temples

The first principle of the Frame+Face Formula is “Brow, Temples, and Cheeks.” Here, the science behind frame/face matching comes into play with the face shape categories. Why it matters: Every frame style that pushes dramatically beyond these zones will result in heavy eyewear when trying on various frame shapes.

Note that frames sitting heavily on your cheeks or resting against your eyebrows will get oily fast. Ask yourself, “Does my face look big in these?”

Principle #2: Contrast = Balance

Contrasting frame shape with face shape means choosing frames that stand out from your natural contours. For instance, try for a strong, square frame shape if your face is round. On the other hand, if you have strong angles (think square or heart-shaped), opt for round eyeglasses shapes. Think harmony, balance, and contrast. Why it matters: The contrast balances your features: Large round frames on a large round face can look like a caricature. So to can bold, square frames on squares face.

Principle #3: Ask Why

At some point, you’ll have to try on eyewear. Therefore, take the opportunity to ‘Ask Why.’ That is, what need or purpose does this purchase answer?

  • Are you after an upgrade to your everyday pair of multifocals?+
  • Is this going to be a secondary pair of glasses that need to compliment your new outfit?
  • Do you have a work uniform we must factor in for colour and tone?
  • Will this new pair of glasses be part of a complete wardrobe makeover—hair, makeup, shoes, jewellery… the works!?
  • I’m just after something different and I don’t know what that is!

Why it matters: A mix of factors connected to your lifestyle and appearance are invaluable here. Landing on some clarity with the ‘Ask Why’ principle often leads to the most content prescription eyewear purchases!

NOTE TO SELF

Of course, you’re welcome to be swayed by seasonal trends or popular styles. If there is a current trend that you desire to channel with your next pair of glasses, let us help. We can help you find the perfect blend of classic, timeless charm and contemporary chic!

Ready to Shine? Your Perfect Frames Await

So, there you have it! Identifying your face shape and factoring in our Frame+Face Formula gives you your new Optical Superstore frame selection superpower! You’ll be spoilt for choice with perfect frame options in no time. More importantly, you’ll never again struggle with the ‘what glasses suit my face’ dilemma.

And if you ever find yourself puzzled or need further expert guidance, don’t hesitate to visit The Optical Superstore. Our trained staff are here to make your eyewear journey a breeze—in fact, let us show you our expertise in action.

Find Your Nearest Optical Superstore Branch Here

Embrace your style, celebrate your uniqueness, and always choose frames that show off the YOU that’s uniquely you.

Don’t Stress the Dollar Sign: A Student’s Guide to Affordable Optics

Don’t Stress the Dollar Sign: A Student’s Guide to Affordable Optics

Going It Alone… Or Not

Throughout childhood, parents and guardians can be relied upon to keep the Earth turning. This includes managing important health checks, essential for keeping you in the best possible condition so you can live life comfortably. Starting university – likely even moving away from home – brings a whole new level of independence. As well as buying groceries and organising an overflowing social calendar, this includes keeping on top of routine health appointments. And in case it wasn’t clear, The Optical Superstore, is here for your eyes.

University is something you do to invest in your future. An eye test is the same. Your eyes are with you for your entire life, so it’s incredibly important to look after them properly. A bulk-billed eye test is the cheapest, easiest way to ensure you maintain your eye health and manage any risks to your vision down the line. Just make an appointment and we’ll handle the rest.

Plus, don’t you want to be able to see the lecture screen in perfect detail, and accurately read the menu at the uni bar?

Bulk-billed Takes the Pressure Off

The life of a student is steeped in frugality. We completely understand. But what if we told you a bulk-billed eye test from The Optical Superstore won’t make a cent of difference to your savings account?

All it costs is the smallest bit of your time to ensure your vision is clear and eyes healthy. It’s hard to fault that logic.

With locations across the country, you can be sure to find a store wherever your adventures take you. And our online appointment book means you don’t even have to pick up the phone. Make an appointment to suit your schedule, and we’ll see you in-store for a bulk-billed eye test at your nearest Optical Superstore.

Savings and Style

Trendy and affordable aren’t mutually exclusive. With The Optical Superstore, you can strike the perfect balance between low prices and high fashion, with our large selection of $58 and $88 frames. Or ask about our $28 range, perfect for the most economical student.

Browse collections from Radley London, Amy Sherbrooke, O’Neill, and Candice or prepare for the warmer weather with new prescription sunglasses by Fila, Ugly Fish or Jeff Lucas.

University isn’t just about education, it’s a chance to express yourself. Do it best with fresh frames from The Optical Superstore.

Deals on Deals

Saving up to go overseas? Then, here’s a deal for you. The Optical Superstore’s Low + No Gap offer means health fund members can make the most of your optical extras cover before it resets at the end of the year.

Not with a health fund? Not to worry, we’ve got plenty of other ways to make eyewear affordable.

Take a peek at some of our most exciting offers… 

Second Pair Half Price

Is it worth the risk of being left without great vision? With our second pair half price offer, you can be sure to have a backup pair of prescription glasses for those moments when bad luck intervenes. Unfortunately, every year too many pairs of glasses are the victim of a misplaced step or forgotten on restaurant tables or buried beneath couch cushions. With two new pairs, feel reassured to know you’ll never be left with impaired vision should the worst happen to your primary pair.

And then there’s the fashion. Why choose one frame when you can alternate between two? A pair for the mornings and one for nights. A frame for work and one for home. Express your dynamic personality by refusing to limit yourself in eyewear style.

This can all be yours for as little as $192.00, with two frames from our $58 range paired with $70 standard Single Vision lenses. Whatever your needs, our two-pair offer is here to make eyecare affordable.

Blueblock Lens Coating

The reality of university is a lot of time spent on the computer. Many hours are given each week taking notes, completing assignments, watching online lectures, and this means significant exposure to blue light. This light is produced naturally by the sun, but also in large quantities from all your digital devices. Theories suggest excessive exposure to blue light can have an adverse effect on your brain’s ability to switch off at night, disrupting your circadian rhythm.

A blueblock lens coating reduces the blue light reaching your eyes and can help minimise resultant eye fatigue leading to better quality sleep.

Get a new pair of prescription glasses, including single vision blueblock coated lenses in a $58 frame The Optical Superstore for only $218.00. Give blueblock a try for more focused study and restful sleep.

Safety Eyewear

Eye protection in some vocational courses is essential. If you’re training for a future in industries such as construction, healthcare, and agriculture, safety glasses are incredibly necessary for preventing accidents resulting in blunt force trauma, chemical burns, and corneal abrasion.

Safety glasses aid in avoiding such injuries by way of their specially tough materials and peripheral vision guards. For glasses-wearers, however, attempting to use both safety glasses and regular prescription glasses simultaneously can be awkward, uncomfortable, and potentially interfere with the seal of the safety eyewear. The solution is prescription safety glasses. As well as facilitating a perfect fit which prevents the glasses from slipping, this measure keeps your everyday glasses free from potential scratches, cracks, and other related damage.

Check out our prescription safety eyewear packages, starting at just $220.00 for a complete pair from The Optical Superstore.

Lens Coating Upgrades

As light is refracted through your lenses, some of this bounces off the surface of the lens, causing a secondary reflection, likeable to a mirror. While this doesn’t directly impact the accuracy of your prescription, it can be annoying for people who wear glasses all day, and the constancy of it can tire your eyes.

An anti-reflective coating is your solution, placed upon the back and front of each lens to significantly cut down on reflections for yourself looking out, as well as other people trying to see your eyes.

The Optical Superstore has got the AR lenses for you. For only $130, see the benefits of our standard single-vision anti-reflective coated lenses, battling secondary images for improved visual clarity. Or upgrade to the superior Super Final Touch (SFT) multicoat for an additional $15.00 and take home these extra special lenses for a total of only $145.00.

With so many ways to see clearly on a student budget, there’s no excuse to delay on a bulk-billed eye test at The Optical Superstore. Get started by booking through the link below.

BOOK A BULK-BILLED APPOINTMENT NOW WITH OUR ONLINE APPOINTMENT BOOK

The Struggle Is Real | How To Clean Glasses The Right Way. Every time!

The Struggle Is Real | How To Clean Glasses The Right Way. Every time!

Are you tired of the never-ending battle against those stubborn smudges, mysterious streaks, and that perpetual, elusive, greasy film that magically appears on your eyeglasses just moments after you’ve painstakingly cleaned them?

Today, we’re diving into the art of lens cleaning and revealing the secrets to achieving spotless, gleaming glasses that stay clean longer.

4 Reasons Why Cleaning Glasses Correctly Matters

Less rubbing, fewer scratches, more clarity.

  • Prevent Lens Damage: Every time you clean your glasses, you introduce the potential for tiny scratches. Over time, these microscopic abrasions can accumulate and blur your lenses, affecting your vision. Cleaning your glasses the right way ensures you avoid this gradual damage.
  • Maintain Optical Precision: Glasses are meticulously crafted to provide precise vision correction. Incorrect cleaning methods can disturb the lens surface, altering your visual clarity. By cleaning your glasses properly, you safeguard the precision of your lenses.
  • Longer Lifespan: Your eyeglasses are an investment. Cleaning them correctly prolongs their lifespan, delaying the need for replacements due to worn-out or damaged lenses.
  • Enhanced Comfort: Oily build-up, smudges, makeup, and other random debris (glue and food… you’ll be amazed to know what we’ve been asked to clean off lens surfaces over the years!) on your glasses can cause visual discomfort and even headaches for many who are sensitive to visual distractions. Correct cleaning restores comfort and ensures you see the world with ease.

How To Clean Your Glasses Correctly & Thoroughly

Cleaning glasses is essential to maintaining good eye health and ensuring clear vision. However, knowing the right way to clean your glasses is crucial to avoid damaging them. In this blog post, we’ll discuss the 8-step process for cleaning glasses effectively and safely.

Here’s a step-by-step guide on how to clean your glasses, minimising the risk of damaging your eyewear or creating scratches:

Step 1: Gather Your Supplies

  • Mild Dish Soap: Opt for a gentle dish soap without added fragrances or lotions.
  • Microfiber Cloth: Your best friend for cleaning glasses is a clean, lint-free microfiber cloth.
  • Warm Water: You’ll need warm (not hot) running water from a faucet.

Step 2: Rinse with Warm Water

  • Begin by rinsing your glasses under a stream of lukewarm water. This helps remove loose debris and dust.

Step 3: Apply a Small Drop of Liquid Dish Soap

  • Place a tiny drop of mild dish soap on each lens. For example, a good quality solution that you’d use on fine glassware–something without a microbead or abrasive compound. Use your fingertip to spread the solution evenly over the entire lens surface, including the nose pads and frames.

Step 4: Gently Rub the Lenses

  • Using your fingertip, gently rub both sides of the lenses and the frames for about 20-30 seconds. Ensure you reach the edges and corners.

Step 5: Rinse Thoroughly

  • Rinse your glasses thoroughly under room temperature/lukewarm running water to remove traces of the cleaning agent. Be cautious not to use hot water, as extreme temperatures can damage lens coatings.

Step 6: Pat Dry with a Microfiber Cloth

  • Using a clean microfiber cloth, gently pat your glasses dry. Avoid rubbing–particularly the circular motion–and try not to rub the lenses between thumb and fingers, as this can introduce micro-scratches. Ensure the cloth is free of debris and dirt. Remember: it’s a patting motion, not a grind motion.

Step 7: Inspect for Streaks or Smudges

  • Hold your glasses up to the light and inspect for streaks or smudges. If necessary, repeat steps 2 to 6. You’re looking to see if there is still a build-up of smudges around the edge of the lenses, where they sit against the frame.

Step 8: Store Properly

  • Store your eyeglasses in a spectacle case to prevent dust and dirt build-up when you’re not wearing them. This may sound like too simple a suggestion, but specs floating around in a shirt pocket, wedged into a corner of the handbag, and just sitting on bench surfaces will attract further problems down the track. Correct handling is critical!

Additional Tips For Mastering Glasses Care

  • Avoid using tissues with oils (vitamin E, Eucalyptus, etc.), paper towels, or articles of clothing to wipe/clean your glasses, as these materials can damage the lens surface. You wouldn’t believe how often we’ve seen people take the corner of their shirt or blouse and start rubbing their lenses aggressively in circular motions–right in front of us! Horrific, right?
  • Never use household cleaners, vinegar, or industry-strength alcohol-based solutions. These products tend to damage lens coatings if used often. Many ask about Windex; you could try a watered-down mix (25% Windex : 75% water), but note that Windex has solvents and ammonia present.
  • Regularly clean your microfiber cloth with mild detergent to prevent dirt from transferring to your glasses. Can I wash a microfiber cloth? YES! Just don’t use a product that has a fabric softener element. This will leave buildup within the fine loops of thread and make the cloth your #1 problem. If in doubt–chuck it out. Head for your nearest Optical Superstore branch and get a new microfibre cloth–we’d love to help!
  • DID YOU KNOW? The Optical Superstore offers a complimentary “DEEP CLEAN,” using a sonic cleaning unit. We take all the key components of your eyeglasses apart and clean between the frame eyewire and the bevel or grooves of your lenses. This free cleaning service ensures that your at-home routine for glasses cleaning will be trouble-free for many months.

FIND YOUR NEAREST OPTICAL SUPERSTORE BRANCH TODAY FOR YOUR COMPLIMENTARY GLASSES CLEANING SERVICE.

We’re here to get you on the right foot from the get-go!

Following our ‘How To Clean Glasses Masterclass’ ensures that your prescription eyewear maintains excellent condition, providing you with clear vision and lens longevity.

You truly can keep your glasses clean and in good condition for years.

Remember the guiding principle: Less rubbing, fewer scratches, more clarity. Taking care of your glasses is an investment in your eye health and overall well-being! Your eyes will thank you for it.

Contact Lenses for Kids: 3 Things Young Wearers (plus Mum & Dad) Must Know

Contact Lenses for Kids: 3 Things Young Wearers (plus Mum & Dad) Must Know

Navigating the journey of introducing contact lenses to your child is a life-changing blend of excitement and careful thought.

As a parent, it’s natural to have questions, weighing potential challenges against the rewards. As the eyewear and vision-correction landscape changes, so does the potential to boost your child’s comfort, confidence, and active lifestyle. With daily contact lenses, your child steps into improved vision, heightened self-assurance, and better performance on the field. So, let’s dive into contact lenses for kids, addressing three things you should know.

Let’s discuss:

The Advantages of Contact Lenses for Kids:

  • Clearer Vision: Enhancing visual clarity and field of view.
  • Boosted Confidence: Feeling more comfortable and self-assured.
  • Active Lifestyle: Facilitating sports and outdoor activities.

Teaching Kids How to Insert and Remove Contact Lenses:

  • Step-by-Step Guide: Simple instructions for proper lens handling.
  • Practical Techniques: Parent-friendly tips to teach insertion and removal.
  • Hygiene Focus: Emphasizing cleanliness and lens maintenance.

Building Confidence and Responsibility Skills in Young Wearers:

  • Self-Esteem Impact: How contact lenses can enhance self-esteem.
  • Valuable Life Lessons: Learning responsibility through lens care.
  • Overcoming Challenges: Solutions for common concerns and issues.

The Advantages of Contact Lenses for Kids

Imagine a world where young explorers can see clearly without the weight of eyeglass frames. That’s the advantage of daily or monthly contact lenses—they go beyond vision correction to redefine confidence, sports performance, and everyday comfort for kids.

Confidence Unleashed:

Say goodbye to the visual barriers of eyeglass frames. With contact lenses, children can express themselves freely and engage with their surroundings without any glasses-related worries. Without the concerns of poorly fitting spectacle frames or heavy eyewear sliding down their noses, contact lenses offer a confidence boost that transforms their self-esteem and lets them shine bright.

Sports Superpowers:

Active kids deserve the best on the playing field. Soft, daily contact lenses provide the advantage of unobstructed peripheral vision, giving young athletes the edge to conquer fast-paced games with precision. These lenses are the secret weapon for top-notch sports performance, from shooting hoops to racing down the track. An activity-based, vision solution, daily disposable contact lenses can be removed and discarded easily after each match.

Look no further than Novak Jokavic, Lydia Ko, Cristiano Ronaldo, and Steph Curry, contact lens wearers who dominate their chosen sports!

Comfort Plus Freedom:

Feel the freedom of lenses that stay put. Unlike eyeglasses that might need constant adjustments, contact lenses offer uninterrupted comfort. Whether reading, playing music, or dancing in the rain, these lenses adapt seamlessly, giving kids a clear and carefree view.

With contact lenses, young adventurers enter a world where clear vision meets boundless possibilities. It’s time to see, play, and conquer with confidence!

Teaching Kids How to Insert and Remove Contact Lenses

The techniques involved in contact lens insertion and removal are skills for life—once your young one has these skills, they’re all set, empowered to take charge of their eye care.

Here’s a basic step-by-step guide to ensure they master this essential skill:

  1. Wash and Dry Hands: First, thoroughly wash hands with soap and water. Dry them using a clean towel to prevent lint or moisture from transferring to the lenses.
  2. Prepare the Lens: Place the lens on your child’s fingertip. Make sure it’s centred and not inside-out. If the lens edges flare outward like a bowl, it’s inside-out.
  3. Hold Open the Eye: With one hand, hold the upper eyelid gently while using the other hand to hold down the lower eyelid. This will create a wide opening for the lens.
  4. Insert the Lens: Encourage your child to look straight ahead into a mirror. With the lens on the fingertip, instruct them to place it gently on the centre of the eye. As they blink, the lens should naturally settle on the eye.
  5. Blink and Check: Have your child blink a few times to ensure the lens is in the correct position. It may take a little time to get used to the sensation of wearing lenses.

Practical Techniques for Parents:

  • Positive Reinforcement: Praise your child’s efforts as they practice inserting and removing the lenses. Positive reinforcement helps build their confidence.
  • Role-Playing: Make a game out of the process. Use a doll or a stuffed animal to demonstrate lens insertion and removal, allowing your child to practice in a relaxed environment.
  • Supervision and Support: Initially, supervise the process to ensure they follow the steps correctly. Over time, gradually step back and allow them to handle it independently.

Hygiene and Maintenance:

  • Cleanliness is Key: Teach your child the importance of maintaining a clean environment when handling a fortnightly or monthly contact lens design. Clean hands, a clean lens case, and a suitable solution for fortnightly or monthly contact lenses are essential.
  • Daily Routine: Incorporate lens care into their daily routine. Establish a specific time for inserting and removing lenses to create a consistent habit.
  • Proper Storage: Teach them how to properly store the lenses in the provided case with fresh solution after each use.

By following these steps and techniques, you’re teaching your child valuable life skills and instilling good habits for maintaining healthy eyes and clear vision. Of course, your optometrist will provide your young one (and yourself) with a full run-down of the skills required during a Contact Lens Teach & Fit Appointment: YOU CAN BOOK A CONTACT LENS APPOINTMENT HERE.

Building Confidence and Responsibility

Wearing contact lenses isn’t just about vision correction; it’s an opportunity for children to build confidence and responsibility. Here’s how contact lens wear can positively impact their development:

Boosting Self-Esteem:

Contact lenses can make a remarkable difference in how kids perceive themselves. Unlike eyeglasses, which some children might find uncomfortable or unappealing, daily contact lenses offer a natural look that enhances their appearance—no more hiding behind glasses frames. This boost in self-esteem can lead to improved social interactions and a greater sense of self-worth. An amazing vision option for STRONG prescriptions, too! Does your children’s glasses combat with astigmatism? Toric contact lenses might be the solution you’ve been looking for.

Learning Responsibility:

Caring for contact lenses introduces children to a responsibility that extends beyond eyewear. The routine of cleaning, inserting, and removing lenses teaches them valuable skills for life, such as time management, attention to detail, and building consistency. These skills will undoubtedly serve them well in other aspects of life.

Contact Lenses Are a Step on the Journey to Clarity

Introducing children to contact lenses is more than a vision correction choice; it’s a chance to nurture their confidence, responsibility, and independence. As a parent, you’re guiding them through a journey that equips them with essential skills and empowers them to face challenges with resilience. With our support, contact lenses can be a stepping stone towards a more confident and responsible future for your child.

Book An Appointment For Contact Lenses Today

Empower your child’s vision and confidence with contact lenses tailored to their needs. Please book an appointment with our experienced optometrists today and explore the world of comfortable and convenient vision correction for kids. Whether you are after a daily contact lens option for sporting events, a toric contact lens design to correct astigmatism, or a monthly or fortnightly contact lenses for longer wear periods; get in touch today!
BOOK AN EYE TEST | FIND AN OPTOMETRIST NEAR YOU
We’ve equipped you with three vital factors to consider contact lenses for your child. The benefits of contact lenses and the simple skills that translate from contact lens maintenance into major life skills ensure that the advantages of contact lenses for young wearers are clear! Get in touch today.
CONTACT LENS OPTOMETRIST | THE OPTICAL SUPERSTORE

Frames for the Whole Family: Your One-Stop Shop for All Optical Needs

Frames for the Whole Family: Your One-Stop Shop for All Optical Needs

At The Optical Superstore, We Know Families…

The kids are at school and netball training and sleepovers. Mum and dad are at work and the grocery store and brunch with friends. Grandma and grandpa are at golf and bingo and in the vegetable garden. Families are a busy ecosystem.

We understand because we have families of our own. It’s hard enough trying to chase everyone down to sign a birthday card, let alone ensuring their eye health is being regularly maintained. That’s why it’s so exciting when annual events give us the chance to come together as one; birthdays, anniversaries, New Years Eve, and other celebrations. Unfortunately, these few freezing mid-year months are notorious for a devastating lack of public holidays.

But perhaps there’s a solution. Why not bring the family together and keep up to date with much-needed eye health checks? If you’re looking for an excuse to get the rellies together this winter, organising a group excursion to The Optical Superstore might just be the unconventional new calendar event you need to assemble the household.

Your eyes are special, so treat them like they are. A bulk-billed eye test from The Optical Superstore is a simple and affordable check-in to ensure your family’s eye health isn’t lost in the chaos of a busy year.

Better Than Matching Pyjamas

Ever had that alarming Christmas present – yourself and your siblings forced to wear matching pyjamas, hats, slippers, or embarrassing t-shirts? At The Optical Superstore, we understand that a synthesised family style is great, but people are also individuals, each with their own unique taste. That’s why we pride ourselves on offering a wide range of frames perfect for every member of the tribe.

Let dad browse the FILA and Lancefield collections while mum assesses styles from Emilio Pucci and Radley London. Meanwhile, the kids can feast their gaze upon fun-filled frames from Garfield, Seek, and Explore. And perhaps treat grandma to some Oliva Vespucci or Stephanie Leigh as grandpa decides between Douglas Anthony and Grant Winter.

It’ll take a tight-knit group effort to make the all-important decisions when it comes to frames. Fortunately, with the use of our online appointment book, it’s as easy as anything to coordinate a time to get together and tackle the task of excellent eyesight.

Here’s a glimpse at a few designs to outfit the entire family at The Optical Superstore…

For the Kids:

Boring colours are for boring adults. This Bravo BV16Y1 grasps childhood at its most vibrant and allows your child to waltz confidently into school with their enviable new frames. The design features a rectangular shape of energetic blue, wrapping around into comfortable navy arms. With electric blue stripes to turbo-charge their vision, they’ll be ready for a day of monkey bars, discovery, and a healthy dose of trouble. Not a fan of blue? Well, the BV16Y1 is also available in black/red and gunmetal/green combinations for every kid’s choice of self-expression.


Every child has a favourite colour. It’s a defining aspect of their developing personality, and sure to influence their favourite toys, clothes, and cartoon characters for years to come. Lucky, then, that the Explore 21EC2P comes in not one, but four. Available in purple, pink, blue, and brown, this frame provides a palette sure to satisfy the most expressive member of the family. With a soft shape and comfortable nose pads, the 21EC2P is a frame which lets imagination run wild.

For Mum and Dad:


Sharp but fun, dad can’t go wrong with the FILA VF9918I. This is a frame which isn’t afraid to transition straight from the day job to a backyard barbeque. The VF9918I is a metal frame, rectangular in shape with bold red highlights stretching down the arms to the temple tips. A design with intention, the addition of some colour gives this frame a personal touch, making for a real statement piece.

For Grandma and Grandpa:



The Olivia Vespucci OV-1014 provides a bit of glam for grandma. This delicate frame is sure to mirror and highlight her most treasured pieces of jewellery and put a real glint in her eye. This is a refined metal frame, rectangular in shape and available in gold, brown or black. The real talking point of the OV-1014, however, is its intricately detailed arms; elegant swirls studded with Swarovski crystals – a wearable art piece sure to encounter a few compliments.



The Goulburn 903 in dark brown or gunmetal likes newspapers printed on real paper and phones firmly fixed to a wall. With an agreeable rectangular shape and the added interest of detailed texture on the arms and warm tortoiseshell temple tips, this frame encompasses all the most familiar parts of a day with grandad. Reliable, classic and gentlemanly, this is a sensible frame perfect for keeping up with the grandchildren and all of grandpa’s favourite retirement activities.

Six People, Twelve Eyes, One Optical Superstore

No matter how large the family – two people, four, ten – The Optical Superstore is here to help every member find their perfect frame. By combining an important bulk-billed eye test with the chance to get together, you can ensure vital health and family time aren’t sacrificed in the year’s chaos.

At the Optical Superstore, we have frames fit for the whole family. So, take the time now to reserve an afternoon and make it an adventure worthy of a classic family vacation film.

BOOK ONLINE NOW AT YOUR NEAREST OPTICAL SUPERSTORE

5 FAQs | Elevating Your Vision with Free-Form Lenses: The Optical Superstore’s Guide

5 FAQs | Elevating Your Vision with Free-Form Lenses: The Optical Superstore's Guide

G’Day, optical aficionados! If you’re as passionate about clear vision as we are, you’re in for a treat.

Say Hello to the World of Free-Form Lenses!

In this blog post, we’ll delve into the realm of Free-form and digital lens design, the cutting-edge in prescription glasses, and answer five critical questions. Whether you’re a single-vision lens wearer seeking unparalleled clarity or a multifocal enthusiast desiring optimal vision at every distance, The Optical Superstore has you covered. So, grab a cup of coffee (or bubble tea), settle in, and dive into the world of vision perfection!

Question 1: How Do Free-form Lenses Differ from Traditional Lenses?

One of the simplest ways to understand Free-form lenses is to look at your television. How So?

These days, a sleek, thin HD TV set is commonplace. Gone are the days of the old CRT-designed boxes that you had to drag into the corner of the room, taking up as much space as a recliner! And many families enjoy 4K and 8K awesomeness; this technology’s image sharpness, clarity, and colour results are phenomenal. Why? The sheer volume of pixels used to display the images on the screen means there is more capacity to develop that deeper level of detail and colour difference.

Similarly, free-form lens generating and manufacturing processes allow for more of the frame details, prescription information, and lens form specifications to go into the production of your glasses—this, too, results in a higher level of clarity and vision precision for your eyes.

Traditional lens manufacturing incorporates restricted calculations; limited primarily to the prescription, the front and back curvature of the lens material, and basic frame measurements. Often, in the cases of strong prescriptions, the end result—whilst above minimum optical standards—leaves a lot to be desired regarding comfort, appearance, weight, thickness, and overall quality.

A discerning glasses wearer who truly values clarity, quality, and comfort demands more—as they should.

Question 2: Why Are Free-Form Lenses Considered Superior for Correcting Vision?

Free-Form lens manufacturing shatters the limitations of conventional lens design and production. The process involves computer programs to calculate and control the design, layout, and lens form for single-vision glasses, multifocals, and any new generation of lens design in between. We can also refer to this design of lens as digital lenses.

The manufacturing (cutting and glazing) process is also highly computerised, allowing for precise customisation and adjustments. Consider the attention to detail a tailor may take to craft a bespoke suit. Precise measurements result in the perfect fit. Free-form lens manufacturing requires results in a highly personalised optical appliance. A pair of Free-form lenses are unrivalled in clarity and comfort compared to the same prescription in traditional lens manufacturing principles.

Question 3: How Does Free-Form Technology Enhance Single-Vision Lenses?

Free-Form technology takes that ‘plain old pair of hefty reading glasses‘ to new heights. It also delivers dramatic improvements with wrap-design sunglasses by navigating the challenge of barrel distortion, induced by the wrap shape of the lenses and frame curve. With Free-Form lenses, every point of your lens can be optimised for crisp clarity. This means no more compromise across the prescription for your distance vision or reading tasks. The result? A level of visual clarity that makes seeing a joy to behold.

Question 4: What Advantages Do Free-Form Lenses Offer for Multifocal Wearers?

For those rocking multifocals, Free-Form lenses are the ultimate game-changer. Like switching from a basic phone to a smartphone, Free-Form lenses bring multifocal clarity into the digital age. One common drawback of multifocals for some, however, is the distortion around the peripheral edges of a multifocal lens design.

Thanks to advanced computation and the ability to assign and reduce where the distortion patterns appear throughout the lens layout, today’s Free-form lens technology provides a seamless transition (or graduation) between distance, intermediate, and near vision. The days of narrow viewing zones butted up against overly-distracting blurry areas are long gone!

Question 5: What Makes Free-Form Lens Manufacturing a Game-Changer in the Eyewear Industry?

The Optical Superstore brings you the future of optical perfection. Imagine having a lens design tailored to your unique visual profile, as distinct as your fingerprint. Free-Form lens manufacturing makes it possible. With cutting-edge technology and a dash of optical wizardry, your lenses and frame choices undergo personalised measurement and computation, paving the way for lenses that truly align with your visual world.

Our mission is to provide you with quality eyewear underscored by a
transformative visual experience.
Digitally-designed prescription lenses using Free-form technology have the power to transform your world. And, The Optical Superstore is your gateway to the future of optical excellence. So, why wait?

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See More, Be More | Unlocking Vision Excellence with 6 Lens Coatings

See More, Be More | Unlocking Vision Excellence with 6 Lens Coatings

When it comes to eyewear, clarity and comfort are paramount. But have you ever considered how lens coatings can take your eyewear experience to the next level ?

Let’s delve into the world of eyewear lens coatings from a fresh perspective. These coatings and lens treatments are more than just protective layers—they blend functionality and fashion perfectly. Get ready to see, feel, and look your best with advanced lens coatings!

Let’s explore the benefits of the following SIX coatings:

  • Anti-Reflective Coating (AR)
  • Blue-Light Blocking Coat
  • Mirror Tints for sunglasses
  • UV Coating
  • Anti-Fog
  • Scratch-Resistance

Anti-Reflective Coatings the Fusion of Function and Fashion

Eyewear lens coatings have become a game-changer for glasses wearers who need their prescription eyewear every day.

Anti-reflective coatings (AR) are designed to enhance your visual experience by providing increased clarity through your glasses.

Lenses without an AR Coat: The Problem

Whilst your lenses provide clarity as they correctly refract light (per your prescription), a percentage of light reflects off the lens surface, creating a secondary reflection. You could think of it like this; you are window shopping, standing outside on a busy street, looking in on a display. Yes, you can see that gorgeous set of shoes (and they’re on sale!) or that new wristwatch on display, but what else can you see?

That’s right! Acting like a mirror, the glass produces a reflection of everything behind you, the passing traffic and people. Even yourself! Light bounces off the surface of the glass, projecting a reflection or secondary image. This reflective principle happens with your prescription glasses, becoming highly annoying as people wear glasses all day. This constant reflective effect can tire the eyes and work against the performance of the prescription lens itself.

How Do They Do This?

Using fine layers of metal oxides, anti-reflective coating (AR) is applied to both the front and back surfaces producing a two-fold benefit. For the wearer (you), less light reflects off the back surface of your lenses, drastically reducing that mirror reflection. For anyone seeing you in your awesome, cool new glasses (that you got from The Optical Superstore!), they see little to no reflections as well. Your lenses look clearer, and your eyes stand out.

If you rely on your eyeglasses or have a strong prescription, the likelihood that you contend with eye strain and visual noise from reflection increases. The fix? A high-quality AR coating.

Could this be the remedy to enhancing your prescription glasses results? Get in touch to discuss an anti-reflective coating solution today.
Find Your Nearest Optical Superstore | Anti-Reflective Coating Specialist

What about Lens Coatings for Using Digital Devices?

In our digital age—for better or worse—we spend hours glued to screens. And a great deal is made of blue light and coatings to block blue light. So, what is blue light? Let’s answer some of these fundamental questions first and then make some comments on optical applications.

Firstly, blue light isn’t outrightly harmful. In fact, the sun produces natural blue light! For us, we benefit from the prevalence of blue light as the sun rises every day—it assists us in getting up and going—producing short-wavelength high-energy visible light (HEV).

However, that age-old adage of “too much of a good thing” comes into play here. As we expose our eyes and brain to artificial sources of blue light, such as our phones, iPads, laptops and TVs, it’s theorised that we over-expose ourselves to this particular spectrum of light. Many critics, pundits, and professionals in the field suggest that this over-exposure results in the inability of our brains to ‘settle‘ and get to sleep promptly once we finally turn off the TV or our phone.

But where is the Evidence?

At this early stage, there isn’t any. And the technology has yet to be used long enough to produce definitive scientific resources and findings.

What should you do then?

Our conservative recommendation would be to see if these coatings assist you personally in reducing eye strain and fatigue and improve sleep quality by minimising blue light exposure before bedtime. The principle behind the technology is sound; a reduction in the amount of artificial blue light you are exposed to may offset a cumulative effect over time. And in this digital age, as technology moves ahead in leaps and bounds, we struggle to associate and appreciate what impacts may be identified down the track.

If you have any further questions, don’t hesitate to get in touch!

Optical Superstore Toll-Free Number 1300 636 774

We’d be happy to explain further instances where a blue-block coating may be worth trying out.

Let’s take a side-step and look at another type of coating…

Mirror Tints To Level-Up Outdoor Clarity & Comfort

It’s easy to get excited about lens treatments that provide increased advantages to lenses, and Aussies that LIVE in their sunglasses are included too.

The two benefits that a mirror tint adds to a sunglass lens design are straightforward:

  1. 1. Imagine stepping out on a sunny day with your shades on, and suddenly, the blinding glare is no longer a hassle. That’s the power of mirror tinting, especially when matched with a deep UV-tinted lens or a polarised design. Mirror-tinted coatings aren’t just about shielding your eyes from UV rays—they’re designed to tackle glare head-on. Whether it’s the blinding sun or the glare from wet roads, mirror tinting takes on the challenge, giving you unmatched relief and clear vision, even in the harshest sunlight.
  2. 2. It’s also about having the opportunity for self-expression! Unleash your uniqueness with vibrant colours like silver, blue, green, and gold. Pick a shade that matches your vibe and fashion sense, turning your sunglasses into more than eyewear—they become a style statement. Whether you’re soaking up the sun by the shore, exploring the city, or embarking on a weekend adventure, your mirror-tinted sunglasses will provide clarity and amplify your distinct style, making you stand out in any crowd.

Pairing a mirror tint with a gorgeous sunglass frame and a lens colour choice that works for you is an Optical Superstore Speciality!

Absolutely get in touch if you need to up your Sunglass Frame Game with the perfect mirror tint.

UV Coatings | Where Super is Standard

UV protection is a must for eye health. There’s the whole Slip, Slop, Slap jingle, and in this day and age, we know about the vital merits of sunscreen too.

Did you know? Your prescription glasses already come with a UV-treated or UV-tinted layer! That’s right, even if we’re talking about your standard reading or distance glasses. The Optical Superstore, in conjunction with one of the leading optical lens manufacturers in the world – HOYA – provide a UV coating as standard on all eyewear. This feature ensures that even a basic pair of glasses offers some protection in the harsh Aussie climate.

The beauty of this level of quality in lens design means that you don’t have to wonder if you’re missing out on this essential level of eye health—we provide it on your eyewear, no questions asked! There’s no #FOMO regarding our prescription glasses and your expectations for high-quality results.

Don’t let anyone else convince you that there is a need to pay extra, either! Yes, for lenses that function like sunscreen for your eyes and come standard with all lenses, definitely get in touch with Optical Superstore.

Anti-Fog Coatings & Fog-free Solutions for Your Glasses

There hadn’t been a considerable demand for anti-fog treatments for lenses, certainly not since a little thing called COVID came on the scene. And all of a sudden, the limitations of wearing masks and glasses simultaneously created a problem that needed solving–lens fogging.

Almost overnight, there was a sharp uptick in demand for something… anything that would solve the drama of lenses constantly fogging up!

The market now provides various sprays, applicators, cloths, and disposable wipes that offer instant help–although, in these instances, you do need to reapply the liquid or solution. They are effective and simple, and that is always a good combo.

In fact, The Optical Superstore offers a very reliable product right here.

What about a lens coating, though?

From a manufacturing, quality, and solution point-of-view, the tricky thing is that developing a coating that simultaneously repels water vapour and yet stays bonded to a lens surface is exponentially challenging to produce. Specifically, a layer that remains bonded to a lens surface over the life of your prescription can be applied to all manner of different lens materials AND holds up to the rigours of daily wear and tear is just hard to make for the glasses-wearing population.

At Optical Superstore, we have been very impressed by the Super Final Touch (SFT) coating produced by HOYA Australia. An SFT coat is a series of coating layers (we refer to these top-shelf coatings as a “multicoat”) and features a hydrophobic layer. The properties of this layer work markedly well for drastically reducing that build-up of fog for your average mask wear every time we exhale.

It’s worth the investment, as the SFT multicoat is THE coating of choice for The Optical Superstore, ensuring your prescription glasses provide the clarity and comfort your vision demands.

This brings us to the final feature that EVERYONE demands…

What Do We Want? Scratch-Resistant Lenses! When Do We Want Them? Now.

The biggest concern many glasses-wearers have centred on an anti-reflective coating being easier to scratch than an uncoated lens. Because of a poor experience with a previously coated pair of glasses—or even worse—a failure by optical professionals to provide satisfactory customer service, many of you likely opt for no coating on your next pair of glasses.

We’ve seen countless new clients turn to us after experiencing lenses that crazed (lifted apart), scratched easily, and didn’t outlast their prescription life.

Therefore, this is where the previously mentioned SFT coating comes back into the conversation. The Super Final Touch’s main selling point and benefit is this: the SFT coating is 3x stronger than a regular hard-coated lens. And HOYA back us all the way to ensure our customers experience the joy that comes from a lens treatment that is:

  1. 1. Purpose-built for scratch-resistance.
  2. 2. Easier to get clean and keep clean.
  3. 3. Offering real-world improvement in clarity and comfort with superb anti-reflection layers.

Ask About The SFT Multicoat Today At Optical Superstore

Backed by our No Quibble Guarantee , we’re absolutely confident that your experience with an SFT multicoat will reshape and redefine your expectations for your prescription eyewear.

We hope this post has given you more insight into the world of coatings, lens treatments, and the expertise and attention to detail we offer for quality coatings at The Optical Superstore.

Don’t hesitate to get in touch, book an eye test, or enquire about anything you’ve read today—or any other questions regarding lens coatings—your eyes will thank you for it!
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A Day for the Dads: Celebrate with The Optical Superstore this September

A Day for the Dads: Celebrate with The Optical Superstore this September

Mark your calendars; Father’s Day is September 3rd, and we’ve got just the present for him…

Every Sunday is special, but the first Sunday of September even more so as we take a moment to show our appreciation to all the dads who have given us every bit of care and support and motivation we could need. It’s hard to summarise everything they do for us, but we all have those special memories of the times they’ve been there to pick us up after disappointment, or encourage us to try something new, or just listen to us vent about our day. Twenty-four hours of acknowledgement is barely enough, but we can all strive to make it as memorable as possible.

The Optical Superstore Wants to Help

Although a keyring bottle opener, funny mug or blinding headtorch are great gifts most of the time, how about a Father’s Day present he can use every day? Something that shows you care both for his style and his safety. 

A new pair of polarised sunglasses won’t only look cool, but they’ll also provide essential UV protection when he’s out and about, enjoying his special weekend. Or perhaps his ideal weekend includes some form of backyard construction projects. A new pair of prescription safety glasses are the most important piece of equipment a handyman could need; keeping your dad safe while he embarks on all the ambitious projects he desires.

The best present is one which combines function and fun, showing dad you’ve put some genuine thought into how to celebrate his day—here’s THREE kinds designs of glasses to consider for your thoughtful Father’s Day Gift.

Polarised Sunglasses

Father’s Day is only one day of the year, but a new pair of polarised sunglasses can be worn every day of the year. 

Polarised sunglasses aren’t only a trendy accessory to wear, but also perform an important role in helping keep dad’s eye safe from harmful UV rays. Polarised lenses are optical filters created specifically to combat intense glare, meaning less eye strain and more visual contrast. Anyone spending time outdoors is best to do so with polarised sunglasses, but especially if dad enjoys sports such as boating and fishing, where light reflects harshly off the water.

At The Optical Superstore, we have a wide range of polarised sunglasses which can be bought for dad right off the shelf, no prescription needed (though we have sunnies for prescriptions too!). Whether he enjoys a long walk, a run, a drive—or maybe a game of cricket, football, or golf—a new pair of polarised sunglasses are sure to cut down on distracting glare and make his day a whole lot more enjoyable. Unsure where to start? Check out some trusty favourites, in-store, including brands like Dirty Dog, Ray Ban, and Bill Bass.

Wrap-Around Sunglasses

If he’s looking for something trendy but functional, perhaps wrap-around sunglasses are the way to go. This style of sunglasses has a curved shape, hugging the head for a more comfortable fit, making it less likely to slip off the face and therefore very popular for those who enjoy activities such as running and cycling.

Adding to this a wider field of vision, excellent sun protection – preventing UV rays from sneaking in from the sides of the frame – with a sleek, streamlined look, and wrap-around sunnies are quite the Father’s Day jackpot. 

Wrap-around sunglasses are a Father’s Day gift with care in mind, keeping dad’s eyes safe while he does the things he loves most. Plus, every dad wants a cool pair of sunnies to show off during his next barbeque or camping trip. Keep an eye out for brands such as FILA and Ugly Fish during your next visit to The Optical Superstore for your choice of wrap-around sunglasses.

Prescription Safety Glasses

We all know that dads can sometimes act a little invincible, willing to take their chances when it comes to health and safety. But vision safety is not something to be taken lightly. Accidents resulting in blunt force trauma, chemical burns, and corneal abrasions can be detrimental to eye health. 

If your dad works in fields such as construction, health care, agriculture or mining, he might already use safety glasses as mandated for hazardous occupations. However, they can be just as necessary around the house. Blunt force trauma can occur during activities such as home improvement and sports; squash, BMX riding, and more. Foreign objects can also lodge themselves in the eye, causing scratches and/or irritation. This can transpire as a result of gardening, sanding, and other household tasks and hobbies. Meanwhile, chemical exposure might happen as easily as rubbing an eye after administering pesticides or pool chemicals or getting a splash of cleaning product in the face—all easy enough accidents to occur on a normal day at home. 

Everyday glasses are great, but when it comes to protection, prescription safety glasses are created specifically from strong materials, tough against hazards, making them the better choice every time. They also protect more than just the front of your eye, with guards to your peripherals for increased security. Wearing regular prescription glasses beneath safety glasses can interfere with the fit, making them awkward to wear, and even hindering the seal of the safety glasses against the face in some circumstances.

Getting prescription lenses fitted within dad’s safety glasses means he won’t have to worry about uncomfortable slipping frames and can simultaneously keep his favourite pair of regular specs free from potential damage like scratches and cracks.

This gift might come as less of a surprise; you’ll have to make sure dad’s prescription is up to date before gifting him his new pair of safety glasses, but it sure beats another bulky power tool to stash at the back of the shed. So, if dad likes his hands-on hobbies—perhaps landscaping or DIY renovations—prescription safety glasses are the best piece of equipment for the job. 

Celebrate with Safety and Style

Whether it’s a new pair of sunnies, ready for the next tropical family getaway, wrap-around sunglasses for his next fishing trip with mates, or some prescription safety glasses to enhance his household hobbies, The Optical Superstore is here to help you make this Father’s Day one to remember.

We can see everything they do for us, let them see how much we appreciate them through a new pair of Optical Superstore sunglasses.

Book an eye test or visit us in-store today to find the best fit for your dad.

BOOK AN EYE TEST ONLINE AT YOUR NEAREST STORE

G’Day, Great Vision | 7 Reasons to Consider Free-Form Single Vision Lenses

G'Day, Great Vision | 7 Reasons to Consider Free-Form Single Vision Lenses

Did You Know? A rich and fascinating heritage is behind the development and use of single-vision prescription glasses.

Dating back to ancient times, various records, secular historical accounts, and even artwork depict the use of rudimentary visual aids. Inventors and nobles alike–through time and across the globe–are heralded as custodians of invention when it comes to single-vision eyeglasses.

Interestingly, no one person is credited with the invention of eyeglasses—their development has indeed been; curation by committee.

However, the developments continue! Today, state-of-the-art, single-vision lenses are manufactured through a process known as Free-Form, digitally designed production. What does that involve? And how much improvement does this mean for your basic pair of reading or distance-vision eyeglasses? Here are seven ways that your single-vision lenses are vastly improved in this day and age.

7 Benefits behind Free-Form Lenses

Let’s dive into the optical wizardry that sets Free-Form Single Vision Lenses apart. Through cutting-edge software and manufacturing processes, these lenses correct your vision at every angle. The result? Reduced distortion, enhanced peripheral vision, and a natural visual experience will surely leave you amazed.

But let’s expand on this!

Free-Form Digital single-vision prescription glasses offer several key advantages that set them apart from traditional types of glasses:

ONE ~ Precise Customisation

Free-Form Digital technology allows for specific customisation of the lenses based on the wearer’s unique prescription and individual needs. Unlike traditional stock single-vision lenses, which have a predetermined front and back surface curve, Free-Form Digital lenses are digitally designed and optimised for each individual, resulting in sharper and clearer vision.

TWO ~ Wider Fields of Vision

The advanced digital design of Free-Form Digital lenses reduces distortion and aberrations, providing a wider field of vision. This means wearers experience enhanced peripheral vision and a more natural visual experience.

THREE ~ Reduced Distortion

Traditional lenses can sometimes cause visual distortions, especially in higher prescriptions. Free-Form Digital lenses minimise these distortions, ensuring a more accurate representation of objects and surroundings.

FOUR ~ Thinner and Lighter

Free-Form Digital lenses can be made thinner and lighter compared to traditional lenses, resulting in improved aesthetics by reducing lens thickness and enhancing comfort for all-day wear.

FIVE ~ Personalised Fit

With Free-Form Digital lenses, frame measurements and individual facial features are taken into account, ensuring that the glasses fit perfectly on the wearer’s face. This personalised fit adds to the comfort and stability of your new glasses.

SIX ~ Versatility

Free-Form Digital single-vision lenses cater to a wide range of prescriptions, from nearsightedness to farsightedness and astigmatism. They are suitable for various vision correction needs and are popular amongst discerning prescription glasses wearers. If you are heavily reliant on your prescription glasses every day, upgrading your single-vision glasses to a digital design lens will be the best investment you ever make for your vision.

SEVEN ~ Visual Clarity

Thanks to the precise customisation and reduced distortion, Free-Form Digital lenses offer exceptional visual clarity, allowing wearers to see objects with more definition and sharpness.

Free-Form Single Vision Lenses Combine Comfort and Style

Who says you can’t have both comfort and style? With Free-Form single-vision lenses, you get the best of both worlds. These lenses are thinner and lighter, ensuring all-day comfort and producing two excellent benefits straight off the bat.

If your prescription often results in that classic “coke-bottle” look and sticks out from the frame, you need to discuss a Free-Form lens design for your next pair of glasses.

Embrace Your Active Aussie Lifestyle

Living life to the fullest is in our Aussie DNA, and your prescription glasses should be designed to keep up with our active lifestyles. So, whether fishing, cruising, working from home, or basking at the beach, Free-Form lens designs provide superior visual acuity, protecting your eyes without compromising on adventure.

A Prescription for Every Aussie

No two pairs of eyes are the same, and that’s where the magic of Free-Form single-vision lenses truly shines. Custom-made to address your specific visual requirements, these lenses are as unique as you are!

Get in touch with The Optical Superstore today and find out how Free-Form lens designs could improve your single-vision glasses.

If you’re due this year, book an eye test! We offer bulk-billed eye test services with independently operating optometrists.

FIND YOUR CLOSEST OPTICAL SUPERSTORE LOCATION HERE

QuickTint & QuickTint Plus | Photochromatic Lenses By The Optical Superstore

QuickTint & QuickTint Plus | Photochromatic Lenses By The Optical Superstore

Did You Know? There is a colour-change lens on the market that reacts behind your car’s window screen.

Indeed! Read on to discover why you’ll fall in love with your next pair of prescription glasses from Optical Superstore.

As someone who wears prescription glasses, you likely already know how important it is to have the right lenses–prescription glasses that keep up with your daily needs. In the past, many discerning multifocal glasses wearers shied away from choosing photochromatic lenses because they didn’t react very well while driving.

However, those days are now in the rearview mirror.

Introducing QuickTint & QuickTint Plus, Exclusive to The Optical Superstore

If you’re looking for an optometrist near you who can help you get the perfect pair of photochromatic lenses, look no further than The Optical Superstore. With 50+ optical|retail locations throughout Australia, they make it easy to find an eye test near you and get the lenses you deserve.

The Dynamic Eyewear Solution That Keeps Up With You in 4 Different Ways

Here’s how the QuickTint Lens range keeps up with your needs.

  • Sun Protection: QuickTint lenses offer exceptional built-in UV protection, effectively shielding your eyes from harmful UV rays. By safeguarding your vision, these lenses contribute to reducing the risk of visual conditions such as cataracts and dry eye, allowing you to enjoy the great outdoors with peace of mind.
  • Ultimate Convenience: QuickTint lenses effortlessly adapt to changing light conditions, making transitions between indoor and outdoor environments seamless. Say goodbye to the hassle of switching between regular eyeglasses and sunglasses. QuickTint Plus keeps up with your dynamic lifestyle, providing optimum clarity and UV protection wherever you go.

This is particularly the case with the new addition of the QuickTint Plus design—finally, a photochromatic lens that retains a dark shade whilst you’re behind the wheel!

  • Unmatched Visual Comfort: Experience enhanced visual comfort in even the brightest outdoor settings. QuickTint Plus lenses reduce glare, ensuring you enjoy clear and crisp vision while engaging in your favourite activities under the sun. Embrace the great outdoors with confidence, knowing your eyes are well-cared for.
  • Versatile for All: QuickTint and QuickTint Plus lenses come in a variety of lens colour options, lens materials and lens designs, catering for a wide variety of prescription options.

Whether you’re seeking eyewear for everyday use or specific lifestyle needs, QuickTint and QuickTint Plus offer a versatile solution for everyone.

Upgrade your eyeglasses to QuickTint Plus and experience the perfect blend of style and performance. With its 15% darker outdoor tint and consistent 50% density behind car window screens, QuickTint Plus ensures unparalleled protection and comfort, backed by The Optical Superstore’s commitment to superior eye care solutions.

Why Your Next Pair of Prescription Glasses Will Do It All

In summing up, what were those key benefits again?

  • UV Protection: Shading your eyes from harmful UV rays, reducing the risk of eye conditions like cataracts and dry eye.
  • Glare Reduction: Darkens outdoors to minimize glare and enhance visual comfort in bright conditions.
  • Convenience: Adapts to changing light conditions, eliminating the need for multiple glasses indoors and outdoors.
  • One Pair Solution: Enjoy the convenience of just one pair of glasses that suits various environments.

For Expert Care:

  1. 1. Visit The Optical Superstore for a bulk-billed optometrist consultation and discuss what you really need from your all-day eyewear needs.
  2. 2. Choose from a range of photochromatic lenses tailored to your needs and budget.
  3. 3. Get the best care with our expert staff!

If you’re interested in getting photochromatic lenses, the first step is to schedule an eye test near you. During your appointment, your optometrist will evaluate your eyes and help you determine which lenses are right for you. They’ll also consider your lifestyle and any specific needs to ensure that you’re getting the best possible lenses for your needs.

Faces And Frames Is Our Game

Once you’ve decided on the right lenses, our trained staff will help you find the ideal frames to go with them. At The Optical Superstore, they offer a wide range of stylish frames from top brands. Whether you’re looking for something classic or trendy, you’re sure to find the perfect pair of glasses to suit your style.

In conclusion, photochromatic lenses are, once again, a great option if you’re looking for a convenient and affordable way to protect your eyes and enjoy clear vision indoors and outdoors. And with The Optical Superstore’s expert staff and range of options, you’ll find your new favourite pair of glasses for your needs. So why wait? Schedule an eye test near you today and start enjoying the benefits of photochromatic lenses!

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Unleash Visual Versatility with HT Precision Multifocal Lenses at The Optical Superstore

Unleash Visual Versatility with HT Precision Multifocal Lenses at The Optical Superstore

Welcome to The Optical Superstore, your trusted destination for innovative vision solutions tailored to your needs.

In this blog post, we invite you to explore the remarkable world of HT Precision multifocal lenses—an authentic all-rounder lens design offering ample vision zones for all your distance, intermediate, and near tasks.

Whether you’re considering trying multifocal lenses for the first time, seeking an affordable alternative to your current prescription glasses, or looking for a great value deal with your optical benefits this year, HT Precision lenses have your eyes covered.

3 Ways HT Precision Multifocal Lenses Help You Straight Out Of the Gate

  • Crisp Vision Across All Distances

When it comes to vision, clarity is paramount. HT Precision lenses provide clear vision for distance, intermediate, and near visual zones. With this multifocal lens design, you can experience a seamless transition between different distances–whether driving, working on your computer, or reading a book, HT Precision lenses ensure you have crisp and focused vision every step of the way.

  • Smooth Transition Between Visual Zones

Transitioning between visual zones should be effortless, and that’s where HT Precision lenses shine. The innovative design and technology behind these lenses ensure a smooth and natural progression (or corridor, as we call it) from one visual zone to another. Say goodbye to the frustrations of swapping glasses of different prescriptions as you move your gaze from near to far or vice versa. HT Precision lenses offer a comfortable viewing experience, allowing you to maintain clear vision across various activities.

  • Affordable Quality and Clarity

At The Optical Superstore, we understand the importance of affordable eyewear solutions without compromising quality and clarity. HT Precision lenses provide an excellent value proposition, offering affordability for first-time multifocal wearers and those seeking an alternative to their current prescription glasses. We take pride in delivering lenses that meet our stringent quality standards while remaining accessible to our customers.

DID YOU KNOW?

Optical Superstore proudly offers this lens design in their “No & Low Gap” range for health fund members! Rather than simply settling for the standard multifocal lens design that many of our competitors offer, you can enjoy significant savings and benefits when choosing The Optical Superstore and HT Precision lenses—don’t settle for standard when SUPER is on offer.

How to Get Your HT Precision Multifocal Lenses

Getting your new pair of prescription glasses with HT Precision lenses is a straightforward process at The Optical Superstore.

Start by scheduling an eye test with an experienced, independent optometrist, offering bulk billing services for eye examinations. Along with our trained support staff, the whole team is on hand to determine the suitability of HT Precision lenses for your specific visual needs.

BOOK A BULK-BILLED EYE TEST WITH THE OPTICAL SUPERSTORE TODAY

Helpful staff will guide you through the personalized glasses-frame fitting process and other measurements for lens layout, ensuring that your new pair of multifocal glasses lenses are tailored to provide optimum vision and comfort. There’s no “one size fits all” approach here.

Why not visit one of our convenient store locations or even explore our user-friendly online platform to check out glasses frame styles first with our VIRTUAL FRAME TRY-ON PROGRAM?

As you embark on your journey to enhance your vision, consider the versatile HT Precision multifocal lenses available at The Optical Superstore. Experience the benefits of crisp vision across all distances, smooth transitions between visual zones, and affordability without compromising quality. Discover why HT Precision lenses have become preferred for Australian adults seeking reliable multifocal solutions. Visit The Optical Superstore, book an eye test, upgrade your eyewear game, and step into a world of improved vision and convenience.

Your eyes will thank you for it!

BOOK AN EYE TEST | FIND A STORE NEAREST YOU

Shooting for Success: The Benefits of Contact Lenses for Athletes.

Shooting for Success: The Benefits of Contact Lenses for Athletes.

This is Australia’s year for sporting success. As we don our green and gold in support of the Matildas – carrying our hopes and dreams with them through the FIFA Women’s World Cup –  this country is ready once again to demonstrate our competitiveness on the world stage. This exciting opportunity comes off the back of the Australian women’s cricket team retaining the Ashes for 2023. The remainder of the year looks set to be just as thrilling, with the NAB AFLW competition recommencing on September 1st for its eighth season and our men’s and women’s teams busily preparing for the FIBA Basketball World Cup from August 25th.

But no athlete has ever started at the top, and though our national teams make us proud, so too do the sporting achievements of the next-generation Sam Kerrs and Ash Bartys. Aspiring athletes deserve the best possible chance to achieve their dreams, including the best vision. Clear vision helps young sportspeople focus on their goals with clarity. If the netball hoop is looking a little blurry, or it’s become difficult to determine friend from foe on the soccer field, then it might be time to book a bulk billed eye exam at The Optical Superstore to see what we can do to make your vision match-ready.

You’re Not Alone:
What do cricketer Daniel Vettori, swimmer Mack Horton, footballer Mason Cox, and basketballer Horace Grant all have in common? They didn’t let poor eyesight hold them back in pursuing their sporting ambitions.

Glasses are an integral part of normal life for a large number of people across the world, so why are they so absent in active environments? Do most athletes just have magically perfect vision? No! Luckily for glasses-wearers, there’s a secret solution – a near-invisible lens which can correct vision without the added complications of bulky specs on the sports ground. Contact lenses are used by sportspeople across the board; from volleyball to baseball, from amateur to professional. Perfect for levelling the playing field and ensuring you can focus entirely on the game ahead.

We Love Glasses, But…:
Although clear vision is essential, there are some significant challenges that come with running your favourite pair of specs around the basketball court or soccer field.

  • Weather conditions can be a huge factor in outdoor sports. Whether raining and muddy, hot and dusty, or freezing and bright, your performance is continually helped or hindered by elements outside your control. One thing you can control? Your prescription eyewear. While glasses lenses might reflect glare, catch dust or be obscured by raindrops – leaving you continually cleaning them rather than keeping careful attention on the contest – contact lenses require no such in-game maintenance. With contact lenses, you can play your best, undaunted by rain, hail, or shine.
  • Sport is all about movement. Unfortunately, sometimes vigorous activity can jostle or even dislodge glasses from your face, leaving your vision compromised mid-game. As well as this, sweat might cause the frame to slip much easier, an annoying distraction to contest with. With contact lenses you can be confident your vision stays stable, unaffected by any running, spinning, and jumping your sport requires.
  • In the midst of a high-action game, a good perspective on what’s going on around you is vital for making quick and clever strategic decisions. This is easier with clear peripheral vision; however, such vision is often obscured by bothersome glasses rims. With contact lenses, an obstruction-free field of view means opponents can’t be hidden behind intrusive frames, elevating your game and increasing safety as you’re sure not to run into unnoticed danger.
  • Anyone who’s ridden a bicycle – child or adult – knows the importance of helmets. In fact, many sports have similar protective gear to ensure fun isn’t had at the cost of your safety. However, wearing glasses with this equipment can prove uncomfortable, and discourage use of these vital pieces of gear. Contact lenses are the perfect solution to this dilemma – eyewear which doesn’t impede on important sports gear. Not to mention earphones and headphones too, one of the most essential items for going for a run or to the gym.
  • Breaking your favourite pair of glasses is the worst feeling in the world. Not only have you lost a key element of your style and your ticket to crystal clear vision, but the time, effort, and money invested in acquiring the spectacles. Sports – both contact and non-contact – pose many risks for damaging and destroying glasses, as well as risking injury for yourself, teammates, and competitors from impact or sharp edges. Whether it’s the rough and tumble of a contact sport, or simple accidents during non-contact activities, contact lenses help alleviate the danger of a battered pair of glasses.

So, glasses are perfect in most situations, but, as we’ve learnt, sports fields are not often one of them. Along to save the day are contact lenses. Don’t let hesitation to try something new get in the way of pursuing your sporting ambitions. Whether you’re trying to take your game to the next level or just in it for fun, book an appointment at The Optical Superstore today to see if contact lenses are the key to unlocking your best performance.

All Eyes on You: 
Athletes might feel invincible in their chosen field, but poor eyesight has the potential to become a significant complication when relying only on glasses. The benefits of contact lenses for sports are vast: better peripheral vision and vision stability, less interference from the weather and safety equipment, avoidance of glasses-related damage and injury, and an overall better experience.

At your next appointment, ask the optometrist if contact lenses might suit your chosen sport, keeping in mind that some – such as water sports – might require alternative solutions. And even if your sight seems perfectly clear, a regular bulk billed eye test is essential for early detection of vision issues. Healthy eyes ensure aspiring athletes have the best possible chance of achieving their goals.

So, as you tune into the FIFA Women’s World Cup this month, don’t be fooled by an apparent lack of prescription eyewear. Contact lenses are the invisible option, used by professional sportspeople all over the world, demonstrating that poor vision should never stand in the way of your dreams.

Book a bulk billed eye test at The Optical Superstore and speak to an experienced optometrist about whether contact lenses are the answer to fulfilling your sporting ambitions.

The Future of Multifocal Glasses Is Now: Introducing HT Digital Freeform Lenses

The Future of Multifocal Glasses Is Now: Introducing HT Digital Freeform Lenses

Welcome to The Optical Superstore, your trusted destination for cutting-edge vision solutions. In this blog post, we are thrilled to unveil the revolutionary HT Digital range of multifocal glasses lenses crafted for discerning Australian adults who seek the ultimate in multifocal lens technology to achieve superb vision, comfort at all viewing positions, and minimal adaption to new prescription glasses.

Sure, affordability is essential, but so is achieving a state-of-the-art end result, and that’s precisely what the HT Digital lenses deliver.

How do HT Digital lenses meet your unique visual needs? Read on to find out!

Unleashing the Customisable Design behind HT Digital Lenses

The HT Digital range sets a new standard in multifocal lens design, offering two distinct options to cater to your specific needs:

The HT Digital Defined.

HT Digital Panorama.

These digitally-designed lenses provide unparalleled vision outcomes, embodying our commitment to being a Multifocal Lens Leader in the optical|retail space for Australian prescription glasses wearers.

Let’s break down each lens design to illustrate how the template and design approach firstly targets a general multifocal wearer’s needs but can then be tailored further to take your unique visual experiences and demands to the next level .

HT Digital Defined – Redefine the “Up Close & Personal.”

The HT Digital Defined resulted from multifocal lens crafters looking to perfect a full graduated lens design with the desire to create an uncompromising lens for the reading and intermediate zones. This lens has been designed with the “avid reader” in mind while offering an excellent level of distance vision clarity.

Have your head buried in books or at your laptop most of the day, but then expected to jump in the car and collect the kids? The HT Digital Defined is where it’s at.

The HT Digital Defined is the ultimate companion for those who revel in the joy of books and close-range tasks. This multifocal lens design offers a well-defined and generous reading zone, ensuring you can immerse yourself in your literary adventures with utmost clarity. Say goodbye to the frustrations of constantly adjusting your prescription glasses as you read, and experience a new level of visual comfort with HT Digital Defined lenses.

HT Digital Panorama – For When Adventure Calls (Or it’s “Go Time!”)

Many Australian multifocal glasses wearers don’t have the luxury of sitting around all day… reading (ah, the life?!). For some of us, life is driving from point A to point B—a new notification, a new delivery, and onto the next job.

That manic, never-stop, on-the-hop work/life routine is who the HT Digital Panorama lens exists for!

So, your daily life is a constant journey, with work and home demands taking you from A to Z and every letter in between. In that case, the HT Digital Panorama is your ideal multifocal lens solution.

This lens design provides a seamless panoramic view, offering the widest field of vision for distance tasks. That wide, field-of-view design principle ensures that drivers, runners, busy mums and dads don’t miss a beat. The lens layout still offers a smooth transition between near, intermediate, and distance vision zones, so for those precious moments when you do get to stop for a breather–you’re set to scroll Insta.

Whether you’re a globetrotting explorer, a busy professional, or a dynamic parent on the move, the HT Digital Panorama empowers you to conquer life’s adventures with crystal-clear vision.

Unlock the Power of HT Digital Lenses

So, what are you waiting for? Experience the HT Digital difference at The Optical Superstore.

Each branch of The Optical Superstore offers bulk-billed eye testing services, with independently operating optometrists’ onsite. Once your thorough eye test is complete, trained optical support staff will guide you through the selection processes for which lens designs harmonise with your needs best. Also, remember the eyeglasses frames! They play a vital role in ensuring the best result–and we can assist with selecting frames too.

After all, you deserve a pair of multifocal glasses perfectly tailored to your unique needs, style, and look. Take advantage of this opportunity to upgrade your eyewear game with the most advanced multifocal glasses lenses The Optical Superstore has ever had the pleasure of offering.

Visit us today to discuss the HT Digital range further, or call your nearest store to find out how you can elevate your vision to new heights.

Book an optometrist eye test online or visit your nearest store to discover the future of multifocal eyewear. The Optical Superstore is committed to providing you with the best end result for your multifocal lenses—experience the difference with HT Digital lenses now!

BOOK AN EYE TEST | FIND A STORE NEAREST YOU

 

Boost Your Productivity in the Digital Age with HT Indoor Lenses | Your Introductory Guide

Boost Your Productivity in the Digital Age with HT Indoor Lenses | Your Introductory Guide

Welcome to The Optical Superstore, your trusted destination for innovative vision solutions.

In this blog post, we invite you to explore the remarkable world of HT Indoor Lenses—the perfect answer to the challenges of modern multitasking and the limitations of multifocal lenses.

If you’ve been struggling with the limitations of single-vision glasses or your current ‘okay at everything, great at nothing‘ multifocal glasses during work or in your home office, fret no more! The Optical Superstore presents the ideal solution with our HT Indoor Lens solutions.

Let’s get into it!

Introduction to HT Indoor Lenses

In today’s fast-paced digital age, we are immersed in a world of concentrated tasks and demanding work environments. Whilst the location has changed for many, from the bustling shared office space to the quiet solitude of the home office, the modern workspace presents some serious visual hurdles. Multiple monitor configurations, deep workspace layouts, and ergonomic issues with posture all come into play—even more so when prescription correction is involved.

The HT Indoor Lens range from The Optical Superstore is a game-changer in this regard. If you’ve spent several hours and good money getting your workspace configured to your exact needs but still struggle with multifocal or progressive lenses, you have to check out the HT Indoor Lens range.

The BIG THREE Benefits of HT Indoor Lenses

HT Indoor lenses revamp your visual experience whilst engaging in concentrated tasks by providing three BIG benefits:

  • Reducing eye strain and eye fatigue with the ideal layout.

The lens design is geared specifically for your workspace and improves the efficiency of your eye’s ability to focus on that ‘middle distance’ area. This middle zone is at its narrowest in even the best technology multifocal lenses on the market, whereas the HT Lens range caters for this area specifically. An HT Indoor lens offers the correct prescriptive power for that position (PC monitor/laptop/workbench/office desk) right where it needs to be!

  • Generous reading zones.

The other area where a full multifocal design can lead to disappointment is the width of the reading area.

Avid readers persisting with multifocal lenses often take a little bit of extra convincing—the simple pleasure of sitting down to a good book can reveal the limitations of a multifocal lens as many readers find they have to move their head/chin or the reading material to keep the text clear and their eyes in the right place. HT Indoor lenses are a bookworms’ delight in this regard. Wide reading zones in the HT lens range let you get absorbed in that New York Times # Best Seller. All because of the comfort of not having to ‘chase the clear spot’ across the page.

  • Tailored lenses for your eyes only.

There are three different lens designs within the HT Indoor Lens Range.

Each lens design offers something specific, tangible, and unique. This tailored design approach means that there is a lens design out there with YOUR name on it (figuratively speaking, of course).

1—HT Computer

The HT Computer is specifically for the prescription lens wearer who has struggled with multifocals due to the long hours they are set up in front of their PC or Mac. The HT Computer features a generous reading zone at the bottom of the lens that blends promptly to a precise intermediate prescription, making them ideal for those that have struggled with visual tracking from the keyboard to the monitor and back again. If you’ve all but given up on multifocals and have settled for pushing on with a “weak pair of reading glasses” to get by the HT Computer will change your life.

Think; data analysts, streamers, authors, writers, bookworms, researchers, content editors, gamers, translators, and literary agents—if you LOVE words and your glasses don’t keep up, let’s talk about the HT Computer lens, a leading enhanced reading lens design.

2—HT Indoor

What if you are on your digital device/computer as much as the next writer/reader, but you’re on the hop–a different workspace on any given day? You need a lens design that will keep up with your changing workspace. That’s where the HT Indoor takes it up a notch by offering a wider field of view and a deeper middle-distance zone. If you take your office space from your standing layout in the morning to your seated setup for the Zoom meetings in the afternoon, the HT Indoor is your new BFF.

Think; music producers, travel agents, banking, customer service, computer engineers, service desk analysts—if your job could take you from your solo stuff to your team-building activities in one day, you need a vocational lens design that will keep up. That’s the HT Indoor.

3—HT Indoor Plus

Taking the principles of the HT Indoor and plussing it up! What does that do?

Even with all of this screen-time going on, there are still ALOT of hardworking people out there that are moving from one room to the next, one end of the office floor to the other. If you’re maxing out the screen time AND getting in those 10K step-count days, you need the HT Indoor Plus. The beauty of this lens design is that you get as close to multifocal glasses as possible (for visual flexibility) without sacrificing the aforementioned reading and intermediate zones. An “extended middle-distance vision” zone at the top of the prescription glasses (for the HT Indoor Plus) enables you to move about an area freely.

Think of distances or spaces such as a classroom, an open-plan office, or a library. If you need to jump up and grab a coffee (or track down a colleague at the other end of the office) before you sink back into the world of your dual monitors, you get up and go with the HT Indoor Plus. Before you know it, you’re back working on that thesis before you can say, “small-double-shot-mocha-on-soy!”

Think; librarians, nurses, school teachers, lecturers, customer service roles, TV hosts—anyone who could be in and out of their seat at any moment, if not for the reams of info spewing out of their PC screens!

As you can see, the world of digital devices becomes a lot easier with a lens design tailored around your occupation (or past-time) with clarity for those concentrated tasks. A lens design from the HT Indoor range offers visual stability and comfort and assists in maximising your workplace efficiency.

Don’t struggle any longer. Visit The Optical Superstore to explore the versatility of HT Indoor Lenses and experience the remarkable improvement in indoor vision. Why not book an eye test online or call your nearest Optical Superstore today?

BOOK AN EYE TEST

If you already have a current prescription on hand, we can use that information and design your next best-ever pair of prescription glasses for the workplace. Get in touch; your eyes will thank you for it!

Sunnies for the Snow: Glare Stops With Polarised Lenses

Sunnies for the Snow: Glare Stops With Polarised Lenses

Thick socks, warm fires, hot drinks, and comforting movies might present the perfect winter for many, but for the adventurous among us, cold months have never been a time for hibernation. As temperatures plummet, people all over the country are swapping their surfboards for snowboards, ready to hike, ski, sled, and tumble down mountainsides blanketed in their seasonal fall.

While a cricket bat may look out of place on a ski slope, and snow boots unwelcome on the cricket pitch, your most important piece of equipment doesn’t discriminate between summer and winter sports. For the outdoors-inclined, continuing the Australian tradition of fearlessly battling the elements at their most extreme, polarised sunglasses are essential gear year-round.

Polarised sunglasses are an investment for anyone spending time under our Australian sun, especially those enduring prolonged exposure as a result of their sporting endeavours. In addition to providing protection against harmful UV rays, polarised lenses reduce the severe glare off snow, making for a much improved winter sports experience.

Why Polarised?
When light reflects off a surface such as water, pavement, or snow it becomes horizontally polarised, resulting in an intense glare. Polarised lenses are specialised optical filters which specifically block these horizontally polarised light waves. The result of this? Polarised lenses reduce glare, improve visual contrast, and minimise eye strain, making them a necessity for activities such as fishing, boating, driving, and, of course, snow sports.

Snow-covered surfaces reflect a significant amount of sunlight, producing incredibly bright conditions which can easily impede skiers and snowboarders. Snow blindness prevention through the use of polarised lenses not only improves clarity in snowy conditions, leading to a safer experience, but ensures you can enjoy the weather for longer with reduced eye fatigue.

Upgrade Your Gear.
Forget boots and gloves and thermals; your most stylish piece of snow gear protects from more than just the bitter air. Winter sunglasses are your chance to stand out against the slopes and claim ‘cool’ as your own. Confidence starts with clear vision and runway-ready frames.

Not sure where to begin? Transition seamlessly from surf to snow with our range of Bill Bass sunglasses, available with polarised lenses directly off the shelf in our $58 and $88 ranges.

It’s the easiest winter sports equipment you’ll ever take care of. Maintain quality by simply cleaning regularly with a microfiber cloth or lens cleaning solution to remove dirt and smudges, and storing in a protective case to prevent scratches.

There’s no need to sacrifice fashion for practicality. Hit the slopes in style this season with your new Bill Bass frames, or venture in-store to discover what else we can do for your vision this winter.

Safety, Style, and Comfort Starts Here.
As your breath mists in the air, and fingertips shiver inside wool gloves, you’d be forgiven for forgetting the sun still hovers in the sky. But harmful UV rays refuse to abide by a seasonal schedule, and snow blindness can impair even the most experienced adventurers. Don’t wait until you’re halfway down the slope, invest in polarised lenses now to deftly dodge those hidden obstacles.

Quit squinting and see the snow in full detail with polarised sunglasses from The Optical Superstore. 

A Clear Vision For First Peoples | All Eyes Needed

A Clear Vision For First Peoples | All Eyes Needed

What is NAIDOC week? And how is the Optical Superstore assisting?

Firstly, you can find the NAIDOC Homepage HERE. Many resources are available to get involved and be part of the NAIDOC Week experience.

Turning The Spotlight on NAIDOC Week

NAIDOC Week (National Aborigines and Islanders Day Observance Committee) is a week-long celebration of the culture, history and achievements of Torres Strait Islander and Aboriginal peoples. It is held in the first week of July each year. This year, that was the 2nd–9th of July for 2023.

At The Optical Superstore, we embrace and celebrate the rich cultural heritage of Australia’s Aboriginal and Torres Strait Islander communities. As we reflect on the significance of NAIDOC Week (National Aborigines and Islanders Day Observance Committee), we recognize the importance of prioritizing health, including eye health, within these communities.

NAIDOC Theme Reaches Out: Into The Past & Our Future

The theme for NAIDOC Week 2023 is “For Our Elders”. This theme acknowledges the vital role that Elders play in Aboriginal and Torres Strait Islander communities and their ongoing contributions to society. It also looks to the future and the need to support and empower young people in these communities as they look to continue the representation of their languages, art, and cultural identity.

There are many ways to be part of and experience NAIDOC Week. You can attend local events, such as festivals, art shows, and sporting events. You can also learn more about Aboriginal and Torres Strait Islander culture by reading books, watching documentaries, or visiting museums.

One aspect of the event is the award ceremony that highlights the activity of men and women as true trailblazers in their chosen fields.

NOTE THIS YEAR’S AWARD FINALISTS FOR NAIDOC WEEK

Moving Forward Despite Ongoing Health Challenges

While many exciting activities are happening and impactful contributions are being made, indigenous communities are still disproportionately impacted by vision and eye-health problems. In Australia, for example, Aboriginal peoples and Torres Strait Islander communities are three times more likely to experience severe vision loss and blindness than non-Indigenous people. The most common causes stemming from uncorrected refractive error, cataracts, and diabetic retinopathy. What are some of the reasons here?

Impacted: Why & How?

(1) Reduced access to eye care: Indigenous communities often have less access to eye care services, such as optometrists and ophthalmologists. This is due to several factors, including the remoteness of many indigenous communities, the lack of culturally appropriate eye care services, and the high cost of eye care.

(2) Socioeconomic factors: Indigenous communities are more likely to live in poverty, making it challenging to access eye care services. They are also more likely to experience chronic health conditions, such as diabetes, which can lead to eye problems.

Reaching Out To Your Mob

Australia should feel like one big, multicultural family – no one should be left behind, let alone our cherished older ones and young ones coming up across the peoples of the land. So, we ask the question: What’s Needed?

(1) Partnerships and Community Engagement: At The Optical Superstore, we believe in the power of collaboration and community engagement. We actively seek partnerships with local organizations and healthcare providers to improve access to quality eyecare support for Aboriginal communities and Torres Strait Islander peoples. A unified approach may ensure everyone has opportunities to maintain good eye health.

After all, a clear vision for the future requires clarity.

(2) Cultural Sensitivity and Inclusivity: We recognize the importance of providing culturally sensitive eye care services that respect the unique needs and perspectives of Aboriginal and Torres Strait Islander communities. Our team at The Optical Superstore is committed to creating an inclusive and welcoming environment where individuals from all backgrounds feel comfortable and supported in their eye care journey.

DID YOU KNOW?

Australia has over 500 first nations groups, clans, and families. By getting involved and finding out more about the first nations people as original caretakers of the land and finding out where we can be more supportive, we all move forward with clarity.

Kids See Clearly: Book an Eye Test These School Holidays

Kids See Clearly: Book an Eye Test These School Holidays

Congratulations parents; you’ve reached the halfway mark! Take a moment to give yourself a pat on the back for battling through the semester one homework and sporting commitments and parent-teacher interviews. We know you understand that it’s a marathon not a sprint, and with the mid-year school holidays upon us, now is your chance to rest and reset for the second half. What better time to book your child in for a bulk billed eye test at The Optical Superstore?

They grow and change at a rate faster than the eye can see. First it’s a new school, a fresh haircut, then a first kiss, a driver’s licence, graduation. With sleepovers to plan and dirty socks to wash, you’d be forgiven for missing the subtler changes in your child’s vision. That’s where optometrists come in! Before the chaos of the school year begins anew, take this opportunity to book your child in for a bulk billed eye test at The Optical Superstore and ensure they have the best chance in school and beyond.

Study, Sport, and Screens:

Kids spend a lot of time at school, so it’s only fair they do it with the best tools available… including the best vision. Studying is stressful enough without struggling to see the whiteboard at a distance or straining to read dense texts for English class. A quick eye test might be all they need to refocus on their study goals, without squinting through blurry vision. The best part of it is an eye test doesn’t require any study!

But afternoons and weekends deserve clear vision too. There’s far more to childhood than homework and exams. Perhaps video games have become a bit unclear, or the piano sheet music is blurring. Maybe the basketball hoop is hazy from the free-throw line, or neighbourhood friends’ faces are hard to make out across the street. Extracurriculars give the week their colour; make sure not a detail is missed with a bulk billed eye test from The Optical Superstore.

Kids today live in a world of pixels and AI. They’ve grown up alongside Wikipedia and spell-check and Instagram, with more access to technology than ever before. With digital screens such a fundamental part of the modern world – both in education and leisure – eye health in children has only become more important. As it becomes normal to spend less time outdoors and more time on devices, optometrists expect myopia – or short-sightedness – in children to increase significantly. These school holidays, encourage your child to pause their Netflix bingeing and venture into The Optical Superstore for a routine eye test in order to spot vision changes early.

MiYOSMART Might be the Answer:

At The Optical Superstore, we offer MiYOSMART lenses, specially developed to manage myopia in children. Not only do they provide crystal clear vision, but also slow the progression of myopia, helping to prevent long-term vision issues.

Impact resistant materials account for fun-filled days on the playground, and lens adaptability means there are no limits on your choice of fashionable frames. When you bring them in for their next appointment, inquire about MiYOSMART lenses and whether they could take your child’s vision to the next level.

Eyes Ahead for Semester Two:

At The Optical Superstore, we’re standing by, pit-stop ready to get you on your way for the rest of 2023. Take this as your reminder for an eye health reset; seize the school holidays and get your kids off the couch and into the optometrist’s chair for a bulk billed eye test.

Book an appointment online today to get ahead of the second semester chaos. 

Backing Aussie Households Beyond the RBA Rate Pause | the Optical Superstore Way

Backing Aussie Households Beyond the RBA Rate Pause the Optical Superstore Way

We’ve all had our eyes peeled, waiting for the latest RBA cash rate announcements: What was announced—and how does The Optical Superstore assist you in ensuring that your hard-earned dollars will stretch a little further?

We understand Australian families’ financial challenges, especially during tight periods. After all, we’re right there with you too! So, let’s answer those questions now. We are committed to providing support and affordable eyewear solutions to ensure that every dollar spent on your family’s eye care is valued.

Firstly, let’s discuss the recent Cash Rate announcement by the Reserve Bank of Australia (RBA).

The Recent Cash Rate Announcement

As of the 5th of July this year, the RBA announced the latest Cash Rate figures, which are crucial in navigating interest rates and overall economic conditions. And fortunately—for many of us—the decision was made to leave the cash rate target unchanged at 4.10 per cent.

The RBA will continue to monitor things closely, and as Governor Philip Lowe states, “A significant source of uncertainty continues to be the outlook for household consumption. The combination of higher interest rates and cost-of-living pressures is leading to a substantial slowing in household spending.”

WE ENCOURAGE YOU TO READ THE FULL OFFICIAL STATEMENT HERE

So, where does this leave Australian families regarding those essential items such as quality eyecare?

The Optical Superstore’s Commitment to Affordability

We empathise with Australian families looking for ways to minimise household expenses without compromising the family’s well-being.

Did You Know?

The Optical Superstore model of practice is to offer space onsite for independently operating eyecare professionals to conduct full-service eye tests. Essentially, these aren’t our optometrists—they’re yours. Our approach to transparent eyecare in this way means that you can confidently visit an optometrist at Optical Superstore—a trait we wish to impart to Australian households during this time.

Please, don’t hesitate to look after your eye health and vision needs. Schedule an appointment for yourself and your family with an experienced optometrist at an Optical Superstore location near you, and take advantage of this valuable service.

FIND YOUR NEAREST OPTICAL SUPERSTORE | BULK BILL OPTOMETRIST

Making Every Dollar Count

We want to help you make the most of your eyewear budget—it’s essential to get the best visual bang for your buck. Enjoy the experience of being supported through the process of finding your next favourite pair of glasses by friendly and knowledgeable staff, passionate about unlocking the best eyewear solutions that meet your family’s needs and budget.

From affordable frames to tailored lens options that provide excellent value for money, we are committed to maximising every dollar you invest in your family’s eye care.

Your Trusted Eyewear Resource

As a reliable resource for Australian households, we are here to support you through this tight financial period. Drop by our website to preview our range of affordable eyewear options and contact lenses, access helpful tips and advice on maintaining eye health, and check out our latest promotions and offers designed to provide extra value for your eyewear purchases.

FRAMES

OUR BLOG

OFFERS

At The Optical Superstore, we stand by Australian households, offering affordable eyewear solutions and access to bulk-billed optometry services. We want to ensure that your family’s eye care needs are always met without placing unnecessary strain on your finances.

By staying informed about the recent Cash Rate announcement, taking advantage of Medicare benefits, and making the most of our budget-friendly options, you can provide your loved ones with the eyewear they need while prioritising your financial well-being.

You can trust The Optical Superstore to support you through this tight financial period and beyond; your eyes will thank you for it!

Gear Up for Success: Stylish & Durable Children’s Glasses to See Out the Rest of the School Year

Gear Up for Success: Stylish & Durable Children's Glasses to See Out the Rest of the School Year

Mid-year reminder: Glasses need a 15,000-kilometre service, too!

All you busy mums and dads have found yourselves at the midway mark of the school year during the winter holiday break—it’s come around fast. Well done! Now though, is the perfect time to prioritize your child’s eyewear.

Think of this: like their school shoes and stationery, a child’s glasses may require an upgrade for the remaining school months.

Children’s Glasses: 3 Ways Optical Superstore Can Assist Right Now

At The Optical Superstore, we recognize the significance of clear vision and fashion-forward frames in boosting your child’s confidence and performance. During this mid-year window, we always have a few vital elements in mind for busy families with prescription eyewear.

1) The need for new frames: growth spurts!

Has your little one shot up over the last six months? Their prescription glasses may need some attention at this point (not to mention they may have gone up a size or two in shoes and school uniforms).

This could be new, larger frames or, at the very least, a thorough frame adjustment and cleaning service (which we offer entirely complimentary).

2) The condition of their spectacle frame or lenses: Wear and tear!

Sewing on buttons, replacing socks (how DO they wear holes in them like this?!), replacing chewed-up pencils (and we KNOW you’re giving them a full lunchbox every day).

It may be worth looking for scratches on their lenses and seeing if the glasses case or cleaning cloth needs a prompt upgrade, too.

3) Running on the spare pair

You may have already had to pull out the “break glass in case of emergency” pair of glasses by now. Ah yes, the month of March: where the dog got the homework, the rug, and the brand new pair of glasses!? Fortunately, you were prepared; the spare pair had done their job. But it’s definitely time to revisit the topic.

You can’t rely on the spare pair to get your young one through the back end of the school year (plus Rover has that look in his eye again…).

Obviously, we have some serious motivation for acting now, during the school holidays. Therefore, let’s dive into the world of fashionable and resilient children’s glasses and make sure your child shines in and out of the classroom.

Eyewear that Combines Style and Durability

At The Optical Superstore, children’s glasses should provide clear vision and reflect their unique style and personality. Our extensive range of children’s glasses offers a plethora of stylish frames that kids will love to wear. From vibrant colours and playful patterns to trendy shapes and popular character designs, there’s something for every little fashionista or budding superstar.

But we understand that more than style is needed for children’s glasses. That’s why we prioritize durability to withstand playtime’s playful and sometimes unpredictable nature. Our glasses are crafted using high-quality materials, ensuring the survival of school activities and playground adventures. So, whether it’s a game of tag, a sports day, or a science experiment, our glasses will keep up with your child’s enthusiasm while providing all that clear vision goodness.

SEE THE FULL OPTICAL SUPERSTORE CHILDREN’S RANGE OF GLASSES ONLINE NOW

Expert Assistance for the Perfect Fit

We know that finding the right fit for children’s glasses is crucial for comfort and the best achievable results in vision correction. That’s why our friendly and knowledgeable staff at The Optical Superstore are here to assist you every step of the way.

Our trained staff will help your child find the perfect frame that aligns with their face shape and size, ensuring a comfortable fit that stays put during their active school day.

Convenience During the Winter Holidays

We understand the demands of busy parents, especially during the winter holiday break. That’s why we strive to make your experience with The Optical Superstore as convenient as possible.

DID YOU KNOW: You can purchase eyewear online or view frames from the comfort of your own home?

Our online ordering system allows you to explore our range of children’s glasses from the comfort of your home. You can browse through various styles and even try our virtual try-on feature to visualize how the glasses will look on your child. Once you’ve made your selection, we offer fast and reliable delivery to your doorstep so that you can utilize the holiday window efficiently.

EXPLORE CHILDREN’S GLASSES WITH OUR VIRTUAL TRY-ON PROGRAM

As the winter school holidays offer a valuable opportunity to get things done for the latter half of your child’s school year, please don’t overlook the importance of updating their glasses. At The Optical Superstore, we provide stylish and durable children’s glasses that combine fashion with functionality.

Let us help you find the perfect pair for your child, ensuring clear vision and confidence throughout their academic journey and playtime adventures. Visit our website or drop by one of our stores to discover the exciting world of children’s eyewear today.

Remember, their glasses are not just an accessory but a vital tool for their success in school and beyond. Choose stylish and durable children’s glasses from The Optical Superstore—where vision meets style! And with the school holidays happening right now, there’s no better time to remember that even your children’s glasses need a 15,000-kilometre service.

BOOK AN EYE TEST

USING THE LINK ABOVE, YOU CAN FIND YOUR NEAREST OPTICAL SUPERSTORE LOCATION

Their eyes will thank you for it.

 

Winter Warmers

Winter Warmers

“Winter is coming.
― George R.R. Martin, A Game of Thrones”

Winter by the fire with a book is good.

Winter by the fire with a book and new glasses from The Optical Superstore is better.

Frost on the grass, breath misting in the air, movies under soft quilts… excellent vision helps you appreciate the little things this season has to offer. Book an eye test at your nearest Optical Superstore to look past the bitter chill and see all the best parts of the cold season.

Imagine the rich brown, red and orange leaves. The warmth of a fire. A mug of hot chocolate. Now fold all of that into a frame. Embody a cosy look with warm toned frames from brands such as Amy Sherbrook, Kate Spade, and Radley London.

Winter weather doesn’t require a style sacrifice. Explore a few frames below which we think pair perfectly with a knitted beanie and long scarf…


Hidden deep beneath a pile of blankets, the Amy Sherbrook 16AS1P lounges comfortably; warm and content. A bold burgundy, there’s hardly a better way to welcome winter. Available as well in tortoiseshell, this round, richly toned frame is sure to match a well-deserved glass of red wine.


Like a warm cup of tea, the Amy Sherbrook AS19LP6 in brown brings comfort and a little spark of energy. Deep and circular, but sitting lightly with a thin rim and temples, the AS19LP6 is perfect for embracing the season’s tones without losing yourself beneath them. Available also in tort, pink, and black, every shade brings its own flavour to the table, so you’re sure to find one to suit.


Prefer a metal frame? Winter can’t stop this Candice 19CLM4. A fierce burgundy rim gives way to exciting patterned temples resemblant of the swirling surface of Jupiter. Or embrace the black frame, with temples in a striking marble design. The 19CLM4 fascinates, and is sure to garner a few compliments.


Experience the season in style with the Douglas Anthony 16DA2 men’s frame. Its burgundy tortoiseshell rim reflects the warm hues of a cosy fireside, while textured metal arms lend a crisp, icy edge. This rectangular spectacle is your key to upgrading winter style effortlessly.


A deep tortoiseshell, the Demi frame from Kate Spade is a decisive oval shape, taking no prisoners when winter rolls around. The alluring play of dark and light is evocative of deciduous leaves strewn along sidewalks, as this refined, confident look boasts an imperviousness to the whims of the season.


At home in the frozen depths of July, this Emilio Pucci 5029 finds the fun in cool colours. The black metal rim offers a sleek, sophisticated look without being overpoweringly dark. Meanwhile, all the fun happens on the temples, where various shades of blue dance in lively patterns all the way along the surface. A frame for seizing the season and embracing sharp elegance.


The sun may bite less in winter, but it’s still present, and so is the need for sunglasses. This beige Nicole frame from Radley London conjures the feeling of long brown coats and tall boots, striding through a winter film. With a subtle cat eye shape and gentle tortoiseshell temples, Nicole is hardy against the cold… And can stand its own against the other seasons too.

 

“If Winter comes, can Spring be far behind?”
― Percy Bysshe Shelley, Ode to the West Wind

Lifting the Lid on Blepharitis Your Go-To Guide

Lifting the Lid on Blepharitis Your Go-To Guide

Welcome to a quick-start, go-to guide on blepharitis, a common and persistent eye condition for MANY Australians.

As eye health professionals at The Optical Superstore, we are here to provide you with essential information about this troublesome condition.

Understanding Blepharitis

Imagine waking up in the morning only to find your eyelids irritated and your vision slightly blurred! You’re likely thinking, “I need an optometrist near me!”

So, what’s going on–why are your eyes not ready to do their job today? Your eyes could be experiencing indications of blepharitis, a condition caused by clogged oil glands around your eyelashes. Common symptoms include redness, itching, a gritty sensation, crusting along the eyelashes, and excessive tearing. If you experience any of these symptoms, it’s crucial to take action.

How Is This Happening?

What are the root causes of blepharitis? In most cases, this condition develops due to an excess of bacteria residing on the eyelids, specifically at the base of the eyelashes. While it is normal to have bacteria on your skin, an abundance of bacteria can lead to various issues and contribute to the development of blepharitis.

Impact of Blepharitis and Those Affected

Blepharitis can affect anyone, regardless of gender or age, and it can significantly disrupt your daily life if left untreated. Dealing with irritated and watery eyes can interfere with accomplishing daily tasks such as reading, driving, or simply enjoying the beauty around Australia.

Prioritizing Regular Eye Tests for Better Eye Health

Regular eye tests are essential to addressing blepharitis and maintaining healthy vision. By searching for “eye test near me” or “optometrist near me,” you can discover our team of experienced and dedicated independent optometrists at The Optical Superstore.

They are ready to provide personalized eye care support.

DID YOU KNOW? Eye test services for identifying blepharitis and most other eye-health issues with Optical Superstore are bulk-billed through Medicare.

We ensure that maintaining your whole family’s vision health remains an affordable must-have for you and your tribe.

Take Control of Your Eye Health: Act Today!

Don’t let blepharitis hinder your daily life. Take control of your eye health by booking an appointment with The Optical Superstore today. Our skilled optometrists will assess your condition, offer expert guidance, and prescribe a tailored treatment plan.

What Is Involved In Treating Blepharitis?

Your optometrist will discuss how hygiene plays a huge role in managing this condition. The treatment, tools, and techniques are straightforward to implement and will incorporate a cleaning routine in the comfort of your own home during your daily scrub-up.

Your eyes deserve the utmost care and attention. So, don’t delay! Take the first step towards comfortable vision and healthy eyes. Search for “eye test near me” or “optometrist near me” to find your nearest Optical Superstore location and schedule an appointment that can improve your eye health.

There IS an Optometrist near me… and YOU

Even better yet, let us do the hard work for you right now—find an eye test near me right now with our location finder and online booking program.

FIND AN OPTICAL SUPERSTORE OPTOMETRIST NEAR ME

Note what your loved ones and friends may be experiencing!

Perhaps an older family member is rubbing their eyes often? Does anyone in your household or social group comment on itchy or inflamed eyes?

Please give them a loving nudge—let them know they don’t have to suffer in blinking silence—The Optical Superstore is on hand to assist!

Let’s lift the (eye) lid on blepharitis and pave the way for healthier, happier sight! Your eyes will thank you for it.

Celebrate In Style: International Sunglasses Day

Celebrate In Style: International Sunglasses Day

Did you know that June 27th, 2023, is celebrated as International Sunglasses Day?

It’s a day dedicated to raising awareness about the significance of wearing sunglasses to protect your eyes from the harmful effects of the sun’s UV rays.

The Importance of Sunglasses: Shielding Your Eyes from Harmful UV Rays

At The Optical Superstore, sunglasses are not just a fashion accessory but an essential part of maintaining your eye health. Let’s explore why sunglasses are crucial and how you can find the perfect pair for yourself and your little ones, including prescription sunglasses.

 

Sunglasses for Children: Protecting Their Precious Eyes

When it comes to eye protection, it’s not just adults who need to shield their eyes. Children’s eyes are even more sensitive to UV radiation, and prolonged exposure can lead to long-term damage. That’s why it’s vital to equip your little ones with quality sunglasses that provide optimal UV protection.

At The Optical Superstore, we offer a wide range of children’s sunglasses designed with both style and UV protection in mind. Our collection offers an array of shapes, colours, and sizes, ensuring your child can stay protected while expressing their unique personality.

 

Prescription Sunglasses: Combining Clarity and Sun Protection

If you wear prescription eyeglasses, you don’t have to compromise between clear vision and sun protection. Prescription sunglasses are a fantastic solution that allows you to enjoy the outdoors while ensuring optimal visual acuity.

The Optical Superstore offers a diverse selection of prescription sunglasses to cater to your unique needs. Whether you require single vision, bifocals, or progressive lenses, our experienced team of sunglass enthusiasts can help you find the perfect pair that combines your prescription requirements with the UV protection of sunglasses.

 

Here is how The Optical Superstore is your Sunglass Specialist

We are THE specialist when it comes to sunglass eyewear for Australian households. Here’s why:

  • A HUGE range of PRESCRIPTABLE sunglass frame options: Sure, some of our competitors may offer a selection of sunglass frame brands… but can they cater to your prescription needs like we can? Hardly!
  • Wrap Design frame brands: Not only do we cater to your specific sporting/outdoor needs, but we also cater to head shapes and sizes of all types. Ask about such brands as Spotters, Ugly Fish, Dirty Dog, and Fila–these brands all offer sunglass frame styles built for Aussie adventure!
  • The best in sunglass lens technology: We are very discerning regarding lens technology. After all, your sunglasses will only be as good as the lenses allow. We proudly use lenses from a true global leader in optics and ophthalmic technologies: Hoya. Ask us ANYTHING about your sunglass needs!

 

Explore Our Sunglasses Collection and Celebrate International Sunglasses Day in Style

To commemorate International Sunglasses Day 2023, we invite you to explore our extensive range of sunglasses!

 

Our collection features well-known brands and a range exclusive to Optical Superstore. Whether you seek a trendy new design or sunglasses offering a classic look, you are bound to find your next perfect pair here.

So, whether you are after sunglasses that offer superior UV protection with polarised lenses or something fashion-forward in a UV-Tinted design for keeping your eyes safe while looking fashionable, visit our website or drop by any of our retail stores to discover the perfect pair that complements your style and safeguards your eyes from the sun’s harmful rays.

 

Clicking on the link below will take you straight to Sunglass HQ at the Optical Superstore website!

THE OPTICAL SUPERSTORE SUNGLASS COLLECTION

 

There Is No Sunglass-Related Question We Can’t Answer

We would love to share our insights, knowledge, and solutions when it comes to any and all sunglass-related questions!

  • Prescription options for fishing, water sports or ski/snow & Alpine conditions.
  • On-field/on-court protective eyewear: What to know.
  • Photochromatic lens options that WORK IN THE CAR!
  • What are the best frame options & the best lens options for multifocal designs?
  • What are the differences between different lens colours, and which suits you?
  • What are the differences between UV-tinted and polarised lenses, and which is ideal for you?
  • Mirror-tinted lenses: How do they help? Can I pick any colour?

We have answers to these and many more questions!

Find your nearest Optical Superstore location and get in touch today!

 

It’s Your Time to Shine With Sunglasses in 2023

Remember, protecting your eyes should be a year-round practice, not just on International Sunglasses Day. Invest in quality sunglasses, including children’s sunglasses and prescription sunglasses, to prioritise your eye health and enjoy clear vision under the sun.

Join us this International Sunglasses Day and celebrate the power of stylish eye protection with The Optical Superstore! Your eyes will thank you for it.

Lights, Retinal Camera, Action! Hollywood Plaza

Lights, Retinal Camera, Action! Hollywood Plaza, Welcomes The Optical Superstore

It’s Show Time!

The Optical Superstore is excited to announce the opening of its newest location in Hollywood Plaza, Salisbury Downs, South Australia.

The store will be within Hollywood Plaza, located at the corner of Spains Road and Winzor Street, making it easily accessible for those in the surrounding areas of Brahma Lodge, Parafield Gardens, Edinburgh, and beyond.

The Optical Superstore

Hollywood Plaza | Cnr of Spains Rd & Winzor St.

Salisbury Downs, SA 5108

What Will The New Optical Superstore Branch Bring To Hollywood Plaza?

The new store aims to provide the same high-quality products and exceptional service that The Optical Superstore stands by—we can’t wait for your local community around Hollywood Plaza to experience SUPER SERVICE | SUPER SAVINGS in action!

With a wide selection of eyewear and accessories, even the most discerning wearers are sure to find that essential pair of glasses or sunglasses to fit their style and needs. From classic designs to the latest trends, there is something for everyone at The Optical Superstore.

Optical Superstore pride itself on being a Leader in Multifocals throughout Australia, working in harmony with Hoya Australia and other internationally recognised optical companies to bring quality prescription lenses to Aussie communities at prices that won’t break the bank.

Did You Know? The Optical Superstore Offer Eye Test Services Also

When it comes to eye test services, our unique point of difference among the optical industry is this: an optometrist at Optical Superstore operates independently onsite.

In effect, they are your optometrist, not our optometrist. As a result, their role as eye-care professionals isn’t about reaching KPIs (the dreaded Key Performance Indicators) or driving sales in the testing room. Therefore, when you visit an optometrist at The Optical Superstore, Hollywood Plaza, you can be confident that you and your family are receiving clear and transparent vision care.

We are proud to be the largest “wholly Australian-owned” optical and retail outlet in Australia, offering an extensive range of optical products and services across 55+ locations Australia-wide. And with a new optical|retail site in Hollywood Plaza, Salisbury Downs, to open shortly, this will give SA another opportunity to experience eye care with that Aussie home-grown touch!

20th of June, 2023 | Grand Opening Deal – The Red Carpet Gala

Now, let’s discuss the grand opening offer, kicking off as the Hollywood Plaza store opens on the 20th of June, 2023!

For a limited time, get a whopping 50% off on the frame price when you purchase prescription lenses!

Yes, you read that right.

Like the premier showing of a Hollywood blockbuster, you’ll experience all of the glitz and glamour of our new store opening at Hollywood Plaza with this 50% off frame sale. However, this offer will only be available for a limited time, so save the date and book your appointment. If you’ve already had an eye test elsewhere, though, that’s not a problem—bring a copy of your current prescription to benefit from this Grand Opening Sale offer!

If you still need to get an eye test with a bulk bill optometrist, you can book an eye test online at The Optical Superstore for the Hollywood Plaza, Salisbury Downs location too!

BOOK AN EYE TEST RIGHT HERE WITH OUR ONLINE BOOKING PROGRAM.

In conclusion, the grand opening of our new Optical Superstore location in Salisbury Downs will have you feeling like you’re the leading star in your own movie! With our extensive range of optical products, independent optometrists offering bulk billing eye test services, and a not-to-be-missed grand opening offer of 50% off every frame purchase with prescription lenses, we are confident you won’t find a better optical experience anywhere else.

Hollywood Plaza, we are excited to be a part of your community and can’t wait to see you soon!

Cataracts: Understanding the Silent Thief of Vision

Cataracts: Understanding the Silent Thief of Vision

Cataract

June is Cataract Awareness Month, so let’s raise awareness among Australians about this common eye condition that affects many older Australians.

Did you know? Cataracts are a primary cause of blindness worldwide, and it’s essential to understand the risks and symptoms to prevent vision loss.

Raising Awareness Regarding Healthy Vision Starts With Clarity

During May, we discussed Macular Awareness Month, shedding light on vision health at the back of the eye. You can check out that article here. Now though, let’s discuss more about the front of the eye and the corneal lens and dig into cataracts.

What Are Cataracts?

Cataracts are a clouding of the eye’s corneal lens, and it’s responsible for focusing light onto the retina. As we age, lens proteins can clump together and become cloudy, consequently losing their transparency. This build-up causes blurred or distorted vision. The flow-on results from the inability for light to pass neatly through the front lens of the eye lead to some pretty immediate vision issues:

  • Difficulty seeing details at night.
  • Increased sensitivity to light.
  • Visual aura (such as seeing halos around lights).

Many clients and customers (perhaps even your own friends or family members who have a cataract developing) describe looking through a cataract as though they were looking through cling wrap, a frosted window or a foggy pair of glasses. These are pretty accurate descriptions!

Unfortunately, it’s not as simple as making a stronger pair of glasses or turning on more household lights. Cataracts really are vision thieves!

How many Australians are effect by cataracts?

The Aussie Outdoor Lifestyle & Cataracts

A recent web article by the AIHW (Australian Institue of Health and Welfare) noted the impact of ultraviolet radiation (UV) on eye health, sighting that whilst UV assists the body in manufacturing vitamin D (WHO 2019), it is estimated that UV could be responsible for 20% of cataracts globally (WHO 2019), and approximately 1.7% of the presentation of cataracts in Australians. The article and associated statistics are available here*. Percentages like this mean that, on average, 411,000 Aussies reportedly experience vision loss due to cataracts.

The link between our beautiful outdoor lifestyle, exposure to UV radiation, and eye health is clear; by looking after our eyes throughout our lives, we can minimise cataract prevalence for all members of our families.

Cataract Action Plans Start With Eye Tests

If you or someone you love is experiencing any of these symptoms mentioned earlier, now’s the time to act. But first, it’s vital to make an appointment with your optometrist. The good news is that cataracts are operable. The procedure is safe and highly effective, with a high success rate.

Cataracts can be spotted very early by trained optometrical professionals – regular eye tests by an optometrist can cater for treatment, support, and ongoing care for your vision-care needs.

At Optical Superstore, we offer a space for independently operating optometrists to conduct comprehensive eye exams and cataract evaluations to ensure that our patients receive the best possible care. Bulk Bill eye testing services through Medicare every day across our 55+ store locations—Australia-wide.

Don’t let cataracts steal your vision (or your family’s). Rather, take action today and schedule an appointment with Optical Superstore either online or by phone.

Our friendly staff and your independent eyecare provider are ready to help you on your vision journey, and we’re committed to providing the highest quality eye care to all Australians. Remember, early detection (through regular eye tests) and treatment are key to preserving your vision and maintaining your quality of life.

During June, why not act on this call to action during CATARACT AWARENESS MONTH?

You can book a bulk-billed eye test online or call our National Number, putting you in touch with your closes branch of The Optical Superstore.

BOOK ONLINE

CALL THE OPTICAL SUPERSTORE NOW

1300 626 774 

Visions Of Winter | 4 Things You Can Do Right Now To See Out Winter

Visions Of Winter | 4 Things You Can Do Right Now To See Out Winter

As the chilly winds blow and winter settles in, it’s essential to prioritize your family’s eye health and there’s no better time to educate ourselves about maintaining good eye health during winter.

Today, we will share some helpful tips to safeguard your vision and highlight the significance of regular eye tests. So, grab a cozy blanket, sip on a warm cup of tea, and let’s dive into the world of winter eye care!

Protecting Your Eyes During Winter: How?

Winter brings its unique set of challenges for eye health. Follow these tips to ensure your eyes stay safe and healthy throughout the season:

1—Shield Your Eyes from the Elements

Cold winds and dry air can irritate your eyes, causing redness, itching, and discomfort. Wear protective eyewear, such as wraparound sunglasses or goggles, to shield your eyes from harsh winds, dust, and harmful UV rays.

2—Stay Hydrated

Cold weather can lead to dehydration, which can affect your eye health. Get plenty of water throughout the day, ensuring you keep your eyes and body adequately hydrated.

3—Use Humidifiers

Indoor heating systems can contribute to dryness in the air, leading to dry eyes. Therefore, consider using a humidifier to add moisture back into your home or office environment, maintaining optimal humidity levels for your eyes.

Check out this helpful Air Treatment Buying Guide by Harvey Norman before you fall down the ‘what is a humidifier and how do I get one’ rabbit hole.

4—Take Breaks from Screen Time

Winter often means more time spent indoors, which may lead to increased screen time. Remember to take regular breaks and introduce the 20–20–20 every 20 minutes into your work routine.

What Is The 20/20/20 Rule? A principle rather than an outright rule: Pick a spot to look at approximately 20 feet away or so, for 20 seconds, once every 20 minutes. Doing this three times an hour may assist in preventing a build-up of eye strain and eye fatigue (a great moment to take another mouthful or two of fresh, delicious water).

Importance of Regular Eye Tests

While winter is a great time to focus on eye health, it’s crucial to prioritize regular eye tests throughout the year. Comprehensive eye exams help detect early signs of vision problems, including cataracts and allow for timely intervention. In addition, by scheduling an eye test with a qualified optometrist, you can ensure the best care for your family’s vision.

Take Action Today–Book An Eye Test

To maintain good eye health and address concerns, book an appointment with an experienced optometrist near you. So, visit The Optical Superstore today for a comprehensive eye test.

Did You Know? Optical Superstore offers Bulk-Billed Eye Tests. Our team of independently operating eye care professionals are focused on providing personalized care for Aussie households and ensuring your family’s vision remains clear and healthy throughout winter and beyond. Bulk billing ensures that regular and thorough eye test services are affordable for your whole family.

BOOK A TEST ONLINE WITH A BULK-BILLED OPTOMETRIST

Winter brings its own challenges for eye health, but with the right precautions, you can safeguard your vision. Remember to protect your eyes from the elements, stay hydrated, use humidifiers, and take breaks from excessive screen time. Moreover, take advantage of Cataract Awareness Month to educate yourself and your family about this condition. Finally, by prioritizing regular eye tests and seeking professional care, you can maintain good eye health all year round.

Stay warm, stay informed, and keep your vision crystal clear! Your eyes will thank you for it.

Macular Degeneration | 3 Things To Know When Thinking “Eye Test Near Me”

Macular Degeneration | 3 Things To Know When Thinking "Eye Test Near Me"

When your optometrist discusses your vision needs, eye health or macula health specifically, early detection is one of the consistent discussion areas. Here’s how The Optical Superstore endeavours to make eye test services as straightforward as possible.

Let’s talk through three things that will prompt you to make that appointment with an optometrist when thinking, ‘eye test near me.’

  • Macula Month | May
  • Bulk-Billed Eye Tests
  • The #1 Thing You Can Do At Home To Monitor Your Vision

Macula Month | May

Each year, May is Macula Month in Australia. An annual awareness campaign with vision health, macula diseases, and eyecare being in clear focus. The Macula Disease Foundation Australia (MDFA) take charge of raising awareness, supported by many optometry and eyecare professionals throughout Australia, including your vision family here, at The Optical Superstore.

We’ve previously discussed what the macula is and what macular degeneration is here:

[insert a link to previous Macular Degeneration article for OSS]

However, Macula Month isn’t just about MD or AMD (age-related macular degeneration. Diabetic eye disease is also of prime concern to optometrists, ophthalmologists, and eyecare professionals alike. And diabetes is having a significant impact on the vision health of Australians too.

Did You Know? A recent report (2013) highlighted that diabetes impacts the lives of approximately 1 MILLION Australian adults*. And the report anticipated that that number could double by the year 2025. The article concluded with a sobering reminder that uncontrolled diabetes carries the risk of leading to diabetic eye disease–one of the chief causes of vision loss and blindness–irreversible.

Lifestyle, genetics, and age are all connected to the risk increases for eye disease amongst many Australians. Therefore, we encourage you to act on the prompt of Macular Month this May.

Here’s how we make taking action more accessible (and affordable!).

Bulk-Billed Eye Tests

For Australians, a bulk-billed eye test is crucial to maintaining good eye health. By visiting an optometrist who bulk-bills their consultation fees, individuals can have their eyes checked without paying out of pocket.

Bulk billing services are significantly helpful for those who may be experiencing vision issues but are hesitant to seek out help due to financial concerns—we bulk bill at every Optical Superstore location.

Hopefully, this assurance will prompt you and your family to consider acting on getting that eye test. Searching for ‘The Optical Superstore Eye Test Near Me’ will ensure that you find the nearest optical|retail location with bulk-billed eye test services.

An eye test can help detect potential problems early on, ensuring prompt treatment and management. It is recommended that individuals have their eyes tested every two years or more frequently if advised by their optometrist. Therefore, seeking a bulk-billed eye test is a simple yet essential step towards maintaining good eye health.

Remember: it’s all about early warning signs, prevention, and mitigating risks. So let’s round out our discussion and talk about recognising those early warning signs with…

The #1 Thing You Can Do At Home To Monitor Your Vision For Macula Health

Have you heard of an Amsler Grid? Have you received one from your GP or optometrist in the past? This simple little tool can be sight-saving!

An Amsler Grid is a simple tool that can help people monitor their vision at home. It’s essentially a chart with a grid of squares and a centrally positioned small dot. By looking at this grid with one eye at a time, people can detect any changes in their vision that may indicate eye problems. Consider an Amsler Grid as an early-warning system for your vision.

An Amsler Grid can be especially helpful for those with a family history of eye diseases, as well as for aging people who may be at higher risk for conditions like macular degeneration. It is even valuable as an assessment tool for older ones already diagnosed with AMD (age-related macular degeneration), providing a simple exercise every day to assess for further deterioration in visual clarity.

By regularly checking your vision with an Amsler Grid, you may catch potential problems early and be proactive about seeking treatment as needed. This little tool can be a real sight-saver for those in higher-risk categories and is the #1 thing you can do at home.

How do you get one?

That’s the easy part. Your optometrist will happily provide one for you as needed during your bulk-billed eye test at The Optical Superstore.

Remember our earlier comment: it’s all about early warning signs, prevention, and mitigating risks. And that’s the assurance we want to offer at The Optical Superstore.

Book your bulk-billed eye test today. It’s as simple as making a call on our national number. You will be automatically put through to your closest store.

OPTICAL SUPERSTORE

1300626774

SUPER SERVICE | SUPER SAVINGS

If you’d like to make a booking immediately with the pleasure of selecting a location, time, and date for your convenience, click here for our online booking program.

Don’t delay with Macular Month | May. By recognising the risks of eye disease and having the confidence to act with the support of a competent, independently operating optometrist with a bulk-billed eye test, you can stay on top of your vision health needs.

Your eyes will definitely thank you for it!

*The report can be accessed here: Out of Sight | A report into diabetic eye disease in Australia.

Authored by Dr Mohamed Dirani.

Text copyright ©Baker IDI Heart and Diabetes Institute and Centre for Eye Research Australia (2013).

Contact Lenses & Eye Health In Winter | What You Need To Know

Contact Lenses & Eye Health In Winter | What You Need To Know

Here’s what you need to see right now to benefit more from your contact lens usage during winter!

1—Winter: This The Season To Be Freezin’

Winter and the colder weather we immediately associate with it bring lower humidity levels, leading to a decrease in moisture in the air. Not only does this dramatically affect what we call the “feels like” temperature on overcast days or windy, unsettled weekends, but low humidity significantly impacts your vision, comfort and eye health.

How?

This dry environment can cause the eyes to become dry and irritated. Some who experience this on an acute level may find that dry eye symptoms lead to symptoms such as itching, burning, redness, and a gritty sensation. In addition, dry eye syndrome can be exacerbated in cold climates, as both indoor heating systems and cold winds outdoors contribute to increased evaporation of tears from the eye surface.

How, then, does this impact contact lens wearers?

Dry eyes (due to low humidity as a seasonal cause) and regular contact lens wear can make for a painful combination. Therefore, your fresh pair of contact lenses can dry out quickly. If you’re in the habit of maximising your contact lenses’ wear time, you’re likely trying to get 8-10 hours out of a pair–at a minimum! What, though, can you do if you are six hours in and feeling the burn?

  • Use lubricating eye drops or re-wetting drops to alleviate dryness and maintain adequate moisture. Ask your optometrist for a suitable product for contact lens wearers. The appropriate choice of eye drops can make or break your contact lens and vision-comfort experience during winter.

If you’ve already begun to feel the wintery effects of contact lenses, dry eye, and low humidity, don’t panic. But don’t ignore it and try and push through the day, whether at work or getting an early run on the snow fields.

Instead, get in touch with a local optometrist. Independently operating optometrists are available at any branch of The Optical Superstore, offering bulk-billed eye tests, making discussing your individual contact lens and eyecare needs simple and easy.

FIND AN OPTOMETRIST NEAR ME

  • Stay Hydrated! We may think of our bodies needing water each day in a general sense, but do we get how our eyes benefit, specifically? Proper hydration improves tear volume, and when we talk about tears, we don’t just mean when we have a good cry [like a common reaction to the satisfying ending of Season 3 of The Mandalorian or the latest season of Farmer Wants A Wife].

Anyway… tears are expressed every time we blink. This benefits our eyes and absolutely assists with keeping all-day wear of contact lenses comfortable.

So drink up for comfortable contact lenses (water, that is!)

2—Allergies Exist In Winter Too

Did you know? Allergies aren’t just a ‘springtime’ thing.

While seasonal allergies are commonly associated with spring and summer, some individuals may experience eye allergies even in colder months. For example, allergens such as mould spores and dust mites can be present indoors during winter when people spend more time in enclosed spaces with inadequate ventilation [you know, like sitting around the heater during Hard Quiz or by that glorious open fireplace at your rich cousins’ house].

These allergens can trigger allergic conjunctivitis, causing symptoms like redness, itching, watering eyes, and swelling of the delicate eyelid zones around the eyes—another significant impact on regular contact lens wearers!

Again, we encourage you to speak to an optometrist for some quality care and peace of mind (did we mention we offer access to bulk bill optometrist services in every Optical Superstore location?) and contact lens care.

So. whether your contact lens routine needs some winter-time tweaking with further water intake and eye drops recommendations, or your eyes are susceptible to the seasonal specifics of winter—in all its low humidity glory—and you need prompt, affordable advice, rest assured that your eyecare family here at The Optical Superstore have your eyes in good hands.

And remember: Never catch snowflakes on your tongue until all the birds have flown south for the winter!

Time To Upgrade Your Prescription Safety Glasses? EOFY Call To Action!

Time To Upgrade Your Prescription Safety Glasses? EOFY Call To Action!

Did You Know? Getting into The Optical Superstore now means avoiding the End Of Financial Year Rush!

Four Reasons to Get In And Claim Your Optical Benefits Now

The countdown to the end of the financial year is well and truly on. So it’s time to take action and ensure you make the most of your health fund benefits. Let’s unveil the incredible advantages of claiming your optical coverage benefits, with a particular focus on prescription safety glasses.

Unleash the power of your health fund and seize the opportunity before it slips away with these four huge benefits:

Supercharge Your Savings

Are you tired of breaking the bank when purchasing new glasses? Well, claiming your health fund optical coverage benefits can be your secret weapon to substantial savings! Say goodbye to sky-high expenses by offsetting a significant portion of the costs for frames, lenses, and specialised eyewear like prescription safety glasses. Don’t let those benefits go to waste – claim them now and keep your wallet happy.

Crystal Clear Vision and Optimal Eye Health

Why settle for anything less than perfect vision and optimal eye health? By claiming your health fund benefits, you can schedule regular eye examinations without fretting about the financial burden. These comprehensive exams are crucial for maintaining your eye health, detecting potential issues early on, and ensuring you receive the necessary interventions to protect your vision…and iyour eye test is claimable with Medicare. Claiming is caring, so care for your eyes and see the world in high-definition clarity!

Unleash Advanced Lens Technologies

Are you ready to experience a revolution in eyewear technology? With health fund optical coverage benefits, you gain access to a world of advanced lens technologies that can take your visual experience to the next level! Whether it’s progressive lenses for seamless vision, photochromatic lenses that adapt to changing light conditions, or anti-reflective coatings for reduced glare, claiming your benefits lets you embrace these cutting-edge advancements without worrying about the extra cost. Ask about our HT Digital lenses range today!

Protect Yourself and Your Vision with Prescription Safety Glasses

Do you work in an environment or on job sites where safety measures and PPE are legally required?

  • Mining
  • Forestry
  • Medical/Laboratory/Clinical
  • Building and Fabrication
  • Other

Or do you enjoy activities that your safety glasses from the worksite to the weekend? Think mountain bike riding, motor-cross, horse riding, BMX, squash, paintball… the list goes on!

Prescription safety glasses are your eyes’ ultimate guardian. And guess what? By utilising your health fund benefits, coupled with our competitively priced complete eyewear packages, you can significantly slash the costs associated with obtaining these essential safety glasses options. So claim your benefits and prioritise your safety with confidence!

Why Now, Though? Seize the Opportunity

Dive into the details of your health fund policy and uncover the treasure trove of benefits available to you. Understand what’s covered, and explore the allowances for eye examinations, prescription eyewear, and advanced lens technologies. Empower yourself with knowledge, and let the journey to claiming your benefits begin.

Don’t want the hassle of pouring over your health fund fine print?

Just drop into a branch of The Optical Superstore with your health fund card, and we can perform a HICAPS quote on the spot. You’ll know precisely what your optical coverage consists of quicker than you can ask, “Where’s the best coffee near here?”

LOCATE YOUR NEAREST OPTICAL SUPERSTORE BRANCH HERE

Three Reasons To Act Right Now Before The Financial Year Rests

(1) Act Fast, Book Your Eye Examination

Don’t procrastinate when it comes to your eye health. Beat the rush, book online and schedule a comprehensive eye examination today. Medicare rebates are available for all Australian households, ensuring thorough eye tests are provided with little to no out-of-pocket costs. Any further fees regarding ancillary services (such as OCT scans, retinal photography or contact lens education) are discussed well beforehand. Appointments do book out. Remember, time is of the essence!

Take that first step towards clear vision, early detection of eye conditions, and peace of mind knowing your health fund has your back.

(2) Mid-Year Overhaul For Winter and Beyond

Ready to rock a fresh look or experience the latest eyewear styles, lens technology, and innovations? Now’s your chance! Explore the world of eyewear upgrades, from fashion-forward frames to advanced lens technologies. Claim your health fund benefits and unlock a universe of possibilities for your eyes. So embrace the upgrade, and let your style and vision shine!

3) Don’t Compromise on Safety

It’s unbelievable that we’re just about at the midway point of the year already. Your current safety glasses have probably taken a greater beating than you realise—please don’t compromise your vision safety. Therefore, take a moment to inspect your existing PPE equipment, particularly your prescription or non-prescription safety glasses.

  • Are the lenses or frames showing signs of impact and scratches?
  • How are the softer components like the positive seal, rubber trims, and nose pads? Have they started to deteriorate?
  • Are the frames no longer fitting as firmly as they used to?

By assessing for these and other issues, you may complete your most important work this year by getting in and ordering a new set of safety glasses.

Don’t put off to tomorrow, the awesomeness you can accomplish today—take the chance to utilise your health fund to purchase your next pair of prescription safety glasses. Appointments are limited, so it’s imperative to book your bulk-billed eye test ASAP.

BOOK ONLINE HERE

CHECK OUT THE RANGE OF CERTIFIED SAFETY GLASSES HERE

YOUR WEEKEND WARRIOR SELF WILL THANK YOU FOR IT

Raise A Cuppa | Australia’s Biggest Morning Tea

Raise A Cuppa | Australia's Biggest Morning Tea and Eye Test Awareness With Cancer Council

For 30 years, the annual Australia’s Biggest Morning Tea campaign has helped raise much-needed funds to positively impact the lives of Australian households affected by cancer.

What Does Cancer Council Accomplish?

How can you get involved?

What Does Cancer Council Accomplish?

The Cancer Council does an incredible job of raising awareness about cancer and supporting those affected by the disease. They accomplish this in three key ways: through research efforts, support programs, and prevention initiatives.

Firstly, the Cancer Council is dedicated to funding research into cancer. This research aims to find new treatments and cures for the disease and better ways of diagnosing it. Working to raise awareness of the latest research findings, the Cancer Council finances essential research so that healthcare professionals and Australian families are better informed about the disease and treatment progress.

Secondly, the Cancer Council provides a range of support programs for those affected by cancer. This includes support groups, counselling services, and practical assistance like transportation to medical appointments. These programs are crafted to help families face a cancer diagnosis’s practical and emotional demands. Connected to this challenge is providing specific information and targeted resources needed to make informed treatment decisions.

Finally, the Cancer Council is committed to prevention. This includes reducing people’s exposure to cancer-causing substances like tobacco and promoting healthy lifestyle choices like exercise and a healthy diet. The organisation also provides information and resources to help people reduce their risk of cancer, such as information on early detection and screening programs.

Overall, the Cancer Council is doing an incredible job of raising awareness about cancer and supporting those affected by the disease. Through their research, support, and prevention efforts, they strive to effect fundamental differences in the lives of cancer patients and their families.

Here’s Where You Can Get Involved—Hosting A Morning Tea

Hosting an ‘Australia’s Biggest Morning Tea’ event is a great way to support the Cancer Council’s research, prevention, and support programs.

Registering your event is where it all begins here, on the Cancer Council’s website.

The official date is THURSDAY, 25th May 2023.But you can select a time and date anytime in May or June that suits your arrangements.

REGISTER YOUR AUSTRALIAS BIGGEST MORNING TEA HERE.

Once you have officially registered, each host receives a ‘host kit.’ This kit includes everything for planning and promoting your event, such as posters, invitations, donation boxes, and fundraising tips.

Where can you host your event? Anywhere you wish! At home, work, school, or in a community space, invite your friends, family, colleagues, or neighbours to share a cuppa and donate to the cause.

You can also add some fun activities, such as a raffle, a bake sale, a trivia game, or a silent auction, to raise more funds and engage your guests. Remember to follow the Cancer Council’s guidelines for COVID-safe events, such as keeping a record of attendees, providing hand sanitiser and masks, and practising social distancing. By hosting Australia’s Biggest Morning Tea event, you can make a meaningful difference in tackling cancer in Australian families and show your support for those impacted by the disease.

Did You Know? Cancer Awareness Can Start With Sunglasses and Eye Tests.

Often we think about skincare, sunscreen, and sun damage when discussing various cancer, such as skin cancer. However, regular eye tests help detect potential vision or eye problems early on connected to how the sun impacts our eyes, particularly as so many of us enjoy the outdoor, Australian way of life.

Don’t forget the simplicity of wearing a reliable pair of sunglasses with quality lenses. Whether non-prescription or prescription sunglasses, these everyday items play are precious role in preventing eye damage, including cataracts and macular degeneration. Just think of it as sunglasses are like sunscreen for your eyes.

Protecting your sight also includes:

• Wearing a well-fitting hat with a generous brim to shield your eyes.

• Try avoiding excessive sun exposure during peak hours (usually between 10 a.m. and 2 p.m.).

• Using a prescribed eye drop for lubricating the eyes (artificial tears) to keep your eyes moist and comfortable.

By taking these steps, you can assist healthy and strong eyes for years to come.

As we can see, Australia’s Biggest Morning Tea is a great event to participate in. Working together in such a fun and engaging way helps us appreciate the value of healthy living, the work behind the scenes backed by the Cancer Council, and the role we can play in part of it all.

Definitely consider being a part of this fun event this year — someone’s eyes will thank you for it!

Are you interested in continuing the discussion on your eye health with an optometrist?

Then, book an eye test here:
The Optical Superstore: Your Nearest Bulk-Billed Optometrist.

Australian Fashion Week (May 15th – 19th)

Australian Fashion Week (May 15th - 19th)

 

Australian Fashion Week blazes to life on May 15th, and we’re ready to walk the runway.   

At the Optical Superstore, we can’t understand why the appreciation of Australian fashion should be confined to a single week.

Venture in store to find the latest styles in colours to suit every trend, season, mood and daydream. Be introduced to the best of Emilio Pucci, Olivia Vespucci, Kate Spade, and many more. The Optical Superstore stocks a variety of collections, sure to contain the hidden gem to complete your unique look.

Your style should be an unapologetic celebration of your vibrant personality.

Be bold. Be unafraid. Let designer glasses take you from supermarket aisle to catwalk.

Immerse yourself in the best of high-fashion frames everyday by wearing the works of world-renowned designers, available at the Optical Superstore.

Curious? Indulge in a taste of opulence with these designer frames:


Tie back your hair and let your creativity shine from the vibrant burst of red on the temples of this Emilio Pucci 5014 frame. All business at the front, with a deep, sophisticated tortoiseshell rim, this acetate frame embodies the duality of profession and expression.

 

What says ‘fashion’ like fuchsia frames? This round Oroton Odyssey frame is an affordable way to assert confident elegance. As delicate gold metal arms subtly catch the sunlight, the frame’s soft shape and unique colour are sure to generate more than a few inspired compliments.

 

Another intricate design from Olivia Vespucci, the OV-2020 frame provides a deeper shape and richer tone. The boldness of burgundy is balanced with delicate detailing on the temples and adorned by Swarovski crystals to create a small, wearable masterpiece. If you’re looking for a frame to match a multifaceted personality, the OV-2020 might be exactly your speed.

 

Bridging the gap between modern and classic, this Kate Spade Asia frame is uncompromising and refined. A resolutely black frame, some flashes of audaciousness come from its metal nose bridge and restrained detailing. Avoiding flashy embellishments, the decisive colour and reliable round shape make it a worthy staple in the repertoire of fashion enthusiasts.

 

Fashion and sun safety need not be mutually exclusive with the Moira frame from Radley London. Simultaneously protect your eyes and draw the eyes of passersby as the red tortoiseshell rim comes alive at the top with an edgy contour of blue metal, diving around the side to continue down the temples. This pop of colour brings together style and functionality, and is also available in black, with a bronze/red temple combination.

 

Meet Yolande from Radley London. An oval-shaped metal frame, Yolande is a classy way to introduce some colour into your look. The brilliant blue and gold rims provide an unpretentious glamour while, thin, unobtrusive arms lead to subtly pink-accented temple tips. This frame is equally stunning at work, home, or the next Met Gala.

 

Bring a real-life twinkle to your eye with the OV-1022 frame from Olivia Vespucci. Studded with Swarovski crystals and glinting with poise, this rimless frame offers a lighter touch, sitting daintily upon the face so as to enhance rather than obscure. Available in brown, burgundy, and silver, let this frame complement your choice of jewellery or act alone to add that little sparkle.

SOS For Mum This Mother’s Day | Save Our Shades

SOS For Mum This Mother's Day | Save Our Shades

How are you celebrating your mum this Mother’s Day?

For many Aussie families, Mother’s Day is a day to treat hardworking and self-sacrificing mums to something a little special; for breakfast in bed, a phone-call first thing in the morning, a bunch of flowers (traditionally carnations or chrysanthemums due to the Aussie climate), a family picnic, or a meal at her favourite restaurant.

Whatever you’ve got planned, we hope it all comes together nicely for your family; after all, time together is priceless. However, if you’ve got something planned outdoors, have you wondered if your mum’ sunnies are up to scratch?

Helping Your Mum Get The Most Out Of Her Special Day

We’d love to help! FYI, Mother’s Day is held on the second Sunday in May: this year, that will be May 14th (2023). So, how can we assist? Bring your mum’s sunglasses for a complimentary clean and adjustment.

We want your mum to relax and enjoy the plans you’ve lined up for her special day. And whilst we can’t do a whole lot about the weather, we can ensure that she can enjoy the day outside in comfortably fitted sunglasses or prescription eyewear.

Does Your Mum’s Glasses Need A 10,000 Kilometre Service?

Often, commemorating the occasion isn’t about huge gestures of grand opulence (although a bit of opulence and luxury never goes astray); however, a personable and unique touch to your mum’s needs will always be well-appreciated.

So ask your mum if you can ‘borrow’ her sunglasses! Or better yet, invite her to one of our retail|optical stores with you (a great opportunity to shout her a coffee and some morning tea – you can really get the celebrations happening a day or two beforehand!), ensuring she brings along all her prescription glasses and sunglasses.

We’ll ensure nose pads are replaced, hinge screws are tightened, temples are adjusted for a comfortable fit behind the ears, and the lenses and glasses frames are sparkling and shiny. And, of course, this is complimentary – think of it as a 10K service on her essential eyewear!

The hardworking mums at The Optical Superstore can attest to the power of noticing all the little things you need to succeed (that’s why your sandwiches are cut into triangles and not squares). The little things go a long way to show personal care and attention!

Save Our Shades – The SOS Shoutout!

What, though, if you’ve realised that your mum’s trusty ol’ pair of sunnies just don’t cut the mustard (let alone cut the glare effectively) anymore?

Don’t underestimate the power of a gift that solves a crucial need. The gift of comfortable vision will keep on giving!

And Optical Superstore has a wide variety of women’s eyewear and sunglasses for all mums! So whilst you are in the store, getting her current glasses adjusted, feel free to check out the exciting range of sunnies on sale right now.

If you already have a fair idea of the styles and colours that look good on your mum, feel free to check out our sunglass range online here: SUNGLASSES FOR YOUR MUM.

After it’s all said and done, Mother’s Day will come and go quickly. Hopefully, your mum will be able to get into another busy week, having enjoyed a wonderful and relaxing day with some lovely memories with the people she loves most. Therefore, consider the benefits of doing something tailored to her vision and comfort needs at this time, with a little help from us and quality eyewear care from our family to yours.

Come on in – your mum’s eyes will thank you for it!

Macula Month 2023 | Education in Eyecare For A Clearer Tomorrow

Macula Month 2023 | Education in Eyecare For A Clearer Tomorrow

Macular degeneration is a common eye disease impacting millions of people worldwide.

Did You Know?

Approximately 1-in-7 Australians aged 50 and over have some evidence of AMD (Age-related Macular Degeneration).

The prevalence of macular degeneration (MD) will increase as the Australian population grows. Therefore, raising awareness of this disease is critical to help people recognize the symptoms and seek early treatment.

Macular Degeneration: What Is It?

Macular degeneration arises when the macula, a small and centrally positioned part of the retina, begins to deteriorate. The macula is responsible for crisp, central vision. We rely on this aspect of our sight for tasks such as; driving, reading, and recognizing faces – life’s necessities! As the macula degenerates, people may experience blurred or distorted central vision, significantly impacting their quality of life.

For the older members of our community, your GP and eye-health experts will often refer to AMD (age-related macular degeneration) in discussing this eye disease. Still, it can affect anyone at any age.

Wet and Dry Macular Degeneration: What You Need To Know

There are two types of macular degeneration: dry and wet. Dry macular degeneration is the most common form, progressing slowly over time. Wet macular degeneration is less prevalent but more severe. It occurs as abnormal blood vessels develop under the macula, leading to rapid vision loss.

Risk Factors

The risk factors for macular degeneration include age, genetics, smoking, and a poor diet. This disease has no cure, but early detection, treatment, and a healthy and balanced lifestyle can help slow its progression and preserve vision. Treatment options include medication injections, laser therapy, and photodynamic therapy (for wet AMD).

As the population ages, the prevalence of MD is expected to increase. Therefore, raising awareness of this disease is crucial to promote early detection and treatment. Optometrists and ophthalmologists play a critical role in diagnosing and managing MD. They should educate patients on the risk factors for this disease and the importance of regular eye exams.

Completing A Basic Risk Assessment

You may be wondering if you fit into a higher-risk bracket. Take a moment to complete this simple assessment online: MACULAR DISEASE FOUNDATION RISK ASSESSMENT, developed by the Macular Disease Foundation Australia.

This basic questionnaire (5 simple questions) may be the simple starting point you need to get the support you deserve for healthy sight. Next, let’s discuss the key to prevention and ongoing vision care.

Your Key To Success: Regular Eye Tests

Regular eye tests play a crucial role in monitoring the health of your macula, which is responsible for clear and detailed vision. Therefore, it’s critical to detect any changes or abnormalities in the macula as early as possible to prevent or treat potential vision loss. In addition, by getting routine eye exams, you can ensure that your macula is regularly checked and any issues are addressed promptly. So take into account the importance of regular eye tests for maintaining your macula health and overall eye health.

In conclusion, macular degeneration is a prevalent eye disease affecting millions worldwide. Early detection and treatment are crucial to preserving vision and maintaining a good quality of life. Therefore, optometrists and ophthalmologists regularly raise awareness of this disease and educate patients on the available risk factors and treatment options.

We want to do our part this month, too. May we encourage you to get some clarity on the quality of your vision and the health of your eyes – particularly as we continue the discussion in the month ahead for May 2023. Keep an eye on our social media and our blog page as we expand on this subject, too!

Do your part by booking an eye test today at The Optical Superstore.

Your macula will thank you for it!

ANZAC DAY | An Important Piece of Australian History

ANZAC DAY | An Important Piece of Australian History

Anzac Day: a day of great importance for Australians and New Zealanders. This day for remembrance grants us the opportunity to consider the brave soldiers who served and sacrificed their lives for their country.

The Optical Superstore would like to take a moment to reflect on the significance of this day and pay tribute to those who have served.

What Happened and When

Anzac Day is observed on April 25th every year, marking the anniversary of the first notable military action fought by a combined force of Australia and New Zealand during the First World War. It was a battle on the shores of Gallipoli, Turkey, in 1915, where the ANZACs (Australian and New Zealand Army Corps) landed to capture the Ottoman Empire’s capital, Constantinople.

However, the battle was unsuccessful, and the campaign lasted eight months, resulting in heavy casualties on both sides.

The ANZAC Trait

Despite the losses, the ANZACs showed incredible bravery and determination, which has become a defining trait of the Australian and New Zealand spirit. This day is not only a remembrance of those who fought in Gallipoli but also of all soldiers across Australia and New Zealand who have served and sacrificed their lives in conflicts worldwide.

 

Anzac Day is a day to reflect on the meaning of sacrifice, courage, and resilience. It is a day to honour those who have served and to thank the men and women who continue to serve in defence of our country. It is a time for unity, paying tribute to courageous men and women who have served our country and defended our freedoms.

Recognising Courage Takes Humility

At The Optical Superstore, we proudly support our armed forces, both past and present. We acknowledge the sacrifices made by our military personnel and their families and understand the importance of commemorating their service.

On Anzac Day, we encourage everyone to take a moment to remember and reflect on the sacrifices made by those who have served. We can do this by attending a dawn service or visiting a local war memorial. It is also an opportunity to support veterans and their families by donating to organizations that provide support services.

Did You Know?

As many of our former servicemen and women are aging members of our communities, please take the opportunity to check in with these ones. They may be your parent, grandparent, or a much-loved family friend. At this time, general eye health and thorough vision care are more valuable than ever before as these treasured members of the community continue to benefit themselves and others around them.

Bulk-billed eye tests are available through The Optical Superstore. We warmly encourage you to remind them about the value of a regular eye test.

BOOK AN EYE TEST

In conclusion, Anzac Day is a time to honour the courage, spirit, and sacrifice of our servicemen and women.

It is a day to remember the contribution they have made to our country and the sacrifices they have made to protect our way of life. At The Optical Superstore, we are proud to be part of a community that values and respects the service of our military personnel. We will continue to support them in any way we can.

Tomorrow | Your Reward for Working Safely Today

Tomorrow | Your Reward for Working Safely Today

Did you know?

As of March 30th, 34 Australian workers have been killed at work this year. It’s a sad statistic: That’s over 11 lives lost each month! And that’s a big reason why we want to take this vital moment to remind you of the value of safety and health in the workplace or job site.

World Day: Safety and Health at Work

Have you circled April 28th, 2023, on your calendar? Perhaps your workplace is proactive and has already made a point of providing some timely reminders. After all, Australian employees are every business’s most crucial asset!

APRIL 28th ~ World Day for Safety & Health at Work

Toolbox Talk | 3 Things You Can Do To Improve Your Safety In the Workplace Immediately

Greater safety and health at work will primarily stem from practices you implement, often before you even start. It all comes down to having the right mindset. You can enhance your work-safe attitude in these three ways:

Patience In The Workplace

Firstly, recognise that there are no risky tasks worth accomplishing by cutting corners or trying to do things with excessive haste. Instead, take the time to do things correctly and thoroughly – every time.

To quote the well-known words of Safety Expert Eleanor Everet, “For safety is not a gadget but a state of mind,” reinforces the mindset that all workers should employ. Both for themselves and their colleagues’ benefit. And it’s an attitude that should filter down from all levels of management to the workforce.

Sentis has released an excellent blog article on why mindset matters – we encourage you to check it out! For the next attitude-enhancing tip, though, read on!

See Something, Say Something

All too often, improvements and upgrades to safety practices, equipment, and work environments are readily noted but often left for someone to mention. Instead, you should feel empowered to raise concerns over an aspect to work-safety that you notice. After all, you may prevent a catastrophic injury (or worse!) by speaking up and mentioning where an elevated risk is present.

For example, it could be as simple as reminding a workmate to wear a pair of safety glasses when work involves the risk of flying debris is concerned. When you conscientiously react and promote the right actions, you’ll benefit yourself and those who work with you when a safety matter comes to light in the workplace.

Review (and replace) Your Safety Eyewear

We service and maintain our cars regularly to keep us safe on the road; take the opportunity now to assess and replace our P.P.E. (personal protective equipment), keeping us safe in the workplace.

Take the opportunity to review the wear and tear on your current pair of safety glasses, checking for such things as:

  • Wear and tear on nose pads or nose-bridge fixtures. Is the rubber perishing, exposing any metal brackets?
  • Hinge integrity. Are the temples loose; do the temples swing if you shake the frame lightly?
  • Lens clarity/quality. Have your safety glasses already taken a hit? Are scratches or other signs of impact now apparent on the lens surface?

Did you answer yes to any of these three checkpoints? Then, it’s time to consider new safety glasses.

How The Optical Superstore Is the O.G. of P.P.E.

The Optical Superstore offers safety eyewear options in abundance! We are your one-stop shop for prescription safety glasses catering to various industries across Australia!

We provide safety eyewear packages, certified for medium-impact resistance and bundled with prescription lenses available in multifocal, bifocal, and single-vision lens designs. Considering that many workplaces and job sites require outdoor protection, solutions are readily available with photochromatic or polarised lens options, too.

For example, the latest frame range by Bolle and Matador offers the perfect safety eyewear solution featuring frame designs with a replaceable positive seal fitting and an interchangeable temple design, enabling the wearer to alternate between trims and straps, depending on the tasks required.

Check the Matador range here!

Your Safety is in YOUR Hands

Considering that you are working patiently and methodically, you’re aware of the safety of yourself and your workmates. Yet, you think there may be an opportunity to upgrade your safety eyewear – now is the time to act.

You can book an eye test with any branch of The Optical Superstore here, using our online booking program – your eye test is bulk-billed to Medicare, and we can even offer a quote to your employer for new safety glasses if you have a reimbursement option with your place of work.

BOOK A TEST TODAY

Feel free to check out the full range of safety glasses online, and we’re sure we have the ideal frame design for your workplace and prescription needs! If you have any questions about the integrity of your current pair of safety glasses, we’d love to take a look and inspect them, tighten the hinges and screws, offering our specialised care to keep you and your eyes safe!

Stunning Sophistication: Eyewear by Marc Jacobs and The Optical Superstore

Stunning Sophistication: Eyewear by Marc Jacobs and The Optical Superstore

At The Optical Superstore, we are thrilled to offer our customers the latest in high-fashion eyewear, including the iconic designs of Marc Jacobs!

 Who Is Marc Jacobs?

Born in NYC in 1963, Jacobs quickly became a significant player in the fashion world, graduating from Parsons School of Design and receiving the CFDA’s Perry Ellis Award for New Fashion Talent. And the youngest ever to do so! Jacobs made history with a reputation for playful and unique designs with his 1992 grunge collection for Perry Ellis.

In April 1994, he debuted his eponymous collection and has since spearheaded countless successful launches, including ready-to-wear, handbags, fragrances, cosmetics, and books.

Now, his eyewear designs are available at Optical Superstore so that you can add a high-fashion style to your everyday look.

Each of these styles in the Marc Jacobs range available at The Optical Superstore elevates your eyewear game, combining all the classic frame shapes with a subtle addition of colour. With their high-quality materials and unique designs, these frames are perfect for those who want their eyewear choices to carry a contemporary tone, offering elegance and sophistication for a truly unique statement.

In this article, we’ll dive into the new Marc Jacobs eyeglasses range available at The Optical Superstore and how it can elevate your everyday look.

The first style in the Marc Jacobs range is the 123 model: SQUARE GLASSES.

This soft-square frame shape is perfect for adding a touch of edgy style to your look. The MC 123 has two classic colour options: dark tortoiseshell or jet-black. This smart, robust and bold frame design is a perfect statement piece for the business-minded woman. A power broker who wants to make a statement with their eyewear!

The second style to consider is the MC283 model: ROUND GLASSES.

This frame features a classical, deep round shape – not quite perfectly circular. In addition, the MC 283 comes in a lush solid burgundy tone and features a hint of playfulness with rose/tort temples—an exquisite glasses frame choice for those who want to add fun and personality to their look.

The third style is the 428 model: CAT-EYE GLASSES.

This frame features a modern take on the classic cat-eye shape, balanced by the defining colour options of black or tortoiseshell. The MC 428 is sure to turn heads. An ideal frame choice if you like to combine work with pleasure or if you enjoy dressing to impress (even if that’s just for yourself!) – the 428 by Marc Jacobs will likely be a must-have favourite.

These three were shell or acetate frame designs! But we have something for women who need metal frames too! Particularly the control of nose pads and petite face shapes!

The fourth glasses frame style: Marc Jacobs 338: METAL LADIES GLASSES.

The MJ 338 is perfect for those wanting to make a statement while maintaining a sophisticated look. The 338 features a ‘two-tone’ embellishment in a pleasing soft-square shape. Available in a royal blue/gold or velvet red/gold variation, the 338 would absolutely stand up to the rigours of a Zoom meeting, boardroom takeover, or power lunch with the CEO!

The fifth style, and second in the metal frame design, is the MJ 543 model: SEMI-RIMLESS LADIES GLASSES.

This frame features a classic semi-rimless build with a stunning burgundy/gold trim across the frame front and temples. This is a smaller fitting frame, perfect for petite face shapes whilst generous depth for multifocal lenses. So if you’ve been pining for a petite frame style and can’t stand looking through the kid’s frame section, you must see the MJ 543! Finally, the perfect combination of smaller shapes and refined elegance.

See The Marc Jacobs range at The Optical Superstore Today.

If you’re looking for eyewear that blends fashion and function, look no further than the Marc Jacobs range now available at Optical Superstore. Known for his playful and unique designs, Marc Jacobs has created a range of eyewear that combines high-quality materials with statement-making style. Acetate plastics and stainless steel metals – Marc Jacobs has combined subtle flair, sophisticated tones, and craft for a genuinely modern eyewear feel.

So visit us at Optical Superstore to try them on yourself and find your perfect pair. Our friendly team of eyewear experts are ready to assist you in finding the ideal Marc Jacobs frames to suit your style, personality, and visual needs.

You can also book an eye test ahead of time and quickly with our online program here.

BOOK A FREE MEDICARE EYE TEST.

Optical Superstore’s Grand Opening in Yeppoon: A True Blue Aussie Experience!

Optical Superstore’s Grand Opening in Yeppoon: A True Blue Aussie Experience!

G’Day, Yeppoon! We have an announcement…

We couldn’t be more thrilled to announce the long-awaited opening of Optical Superstore’s new location in the beautiful coastal town of Yeppoon.

Yes, you heard it right! The wait is over. We are so excited to bring The Optical Superstore’s SUPER SERVICE | SUPER SAVINGS to Yeppoon.

 

Firstly, let’s explore what The Optical Superstore will bring to Yeppoon and the Capricorn Coast and then share the big Grand Opening sales offer—it’s going to be a ripper of a deal!

 

What Does Optical Superstore Bring To Yeppoon?

That’s a great question! And one that’s simply answered. Our unique point of difference among the optical industry is this: an Optometrist at Optical Superstore operates independently onsite.

In effect, they are your optometrist, not our optometrist. As a result, their role as eye-care professionals isn’t bound by reaching KPIs (the dreaded Key Performance Indicators) or driving sales in the testing room. Therefore, when you visit an optometrist at The Optical Superstore, Yeppoon, you can be assured of clear and transparent vision care for you and your whole family.

We are proud to be the largest “wholly Australian-owned” optical retailer in Australia, offering an extensive range of optical products and services across 60+ locations Australia-wide. And with a new optical retail site in Yeppoon to open shortly, this will give QLD another opportunity to see locals helping locals!

The foundation of our SUPER SERVICE | SUPER SAVINGS motto stabilises our mission: To provide premium quality eyewear, exceptional customer service, and thorough eye-care to our valued customers.

We believe in making eyewear accessible to everyone, so we offer competitive pricing without compromising on quality.

Peace Of Mind With Bulk Bill Eye Tests

The Optical Superstore proudly offers a suite of eye care services, most eye tests are bulk billed to Medicare, ensuring your family’s vision needs are met without worrying about the costs. Everyone deserves healthy vision, and as your eye health can inform previously unrecognised health concerns, peace of mind results as you receive qualified support promptly and without delay – this is what we look forward to bringing to Yeppoon.

 

Monday the 27th of March, 2023 | Grand Opening Deal – Come In And Snag A Bargain

Now, let’s talk about the grand opening offer that will leave you speechless. It will all kick-off as the Yeppoon store opens on the 27th of March, 2023!

For a limited time only, get a whopping 50% OFF on the Frame price when you purchase prescription lenses!

Yes, you read that right.

See better for less and upgrade your prescription needs while saving some cash. However, this offer will only be available for a limited time, so save the date and book your appointment before its too late. If you’ve already had an eye test elsewhere, though, that’s not a problem at all—bring a copy of your current prescription to benefit from this Grand Opening Sale offer great for a spare pair!

 

If you still need to get an eye test with a bulk bill optometrist, you can book an eye-test online at The Optical Superstore for the Yeppoon location too!

RIGHT HERE WITH OUR ONLINE BOOKING PROGRAM.

 

Living That Wonderful Central Queensland Life

Enjoy all that the Yeppoon lifestyle offers with state-of-the-art multifocal and single-vision glasses incorporating polarised lenses and mirror-tinted treatments manufactured purposefully with a wrap-design sunglass frame for those glorious sunny days in Keppel Bay.

Whether you’re enjoying some downtime with the kids down at Keppel Kraken or getting the job done in that glorious sub-tropical climate, consider The Optical Superstore. We know what Aussie eyes need!

Look great and see even better with Quicktint© and Quicktint Extra© lens designs—adaptive prescription lens technology that changes from crisp and clear to comfortably dark as you go about your day, whether boating, fishing, driving, camping, working, or playing—just living! Its great to have one pair of Multifocal Quicktint© Glasses for both inside and the great outdoors! That’s right no more swapping. 

These are just a couple of ways that your vision needs can be exceeded with The Optical Superstore’s support.

 

The Optical Superstore Is SUPER-excited!

And we hope you are too. It’s an inspiring prospect to be part of the Yeppoon community, and we look forward to locals supporting locals every day. The grand opening and the relationships we build in the months and years ahead present a real opportunity where locals support locals. And we definitely want to get your vision off on the right foot.

Being a family-owned business, we appreciate the significance of community support and are committed to giving back to the community. Building strong customer relationships is the key to our success, and we look forward to creating a positive impact. So you won’t have to go hunting for ‘an optometrist near me’ any further: The Optical Superstore will be bringing the support to you! That’s us keeping it local.

Optical Superstore, Yeppoon – Opening Hours

Currently, the trading hours will be as follows:

MON – FRI 9:00 am – 5:30 pm

THUR 9:00 am – 7:00 pm

SAT 9:00 am – 5:00 pm

SUN Closed

In conclusion, the grand opening of our new Optical Superstore location in Yeppoon is not to be missed! With our extensive range of optical products, independent optometrists offering bulk billing eye test services, and a not-to-be-missed grand opening offer of 50% OFF every frame purchase with prescription lenses, we are confident you won’t find a better optical experience anywhere else.

Yeppoon, we are excited to be a part of your community, and we can’t wait to see you soon!

Your Children’s Eyes Are In Great Hands With The Latest Word On MiYOSMART LENSES

Your Children's Eyes Are In Great Hands With The Latest Word On MiYOSMART LENSES

Does your child struggle with distance vision, finding it difficult to see across the classroom or outside? It’s likely your little one is contending with the problems brought about by myopia.

According to recent findings, the World Health Organization expects the number of people with myopic vision issues to increase to nearly 2.5 billion by 2050*. This increase has optometrists searching for refined and improved ways to control myopia progression in their patients, especially children.

HERE’S THE GOOD NEWS!

Myopia treatment methods have become the centre of attention recently. Specifically, such avenues as:

  1. 1. The use of atropine in eye-drop form.
  2. 2. State-of-the-art prescription lens technology
  3. 3. Tailor-purposed contact lenses.

In recent events, five well-known experts in their fields (such as pediatric optometrists) on myopia from Europe and Asia held an advisory meeting. Also discussed was a combination treatment approach with atropine and optical appliances (prescription eyewear) for myopia management.

The experts reached a consensus! By combining the regular wear of MiYOSMART spectacle lenses and the use of atropine drops, experts (working jointly from Europe and Asia) have conferred successful and reliable findings. Furthermore, they note a better control effect with the combination treatment for myopia management in children.

Note what Dr Hakan Kaymak added with his comments on the recent advisory meeting: “The promising early treatment intervention I have seen in my work combining the MiYOSMART spectacle lens and atropine drops is a very exciting development as we continue to seek an evidence-based approach to myopia management in children.”**

In connection to this, no significant changes in binocular vision or visual acuity were reported between using “MiYOSMART spectacle lenses alone or in combination with low dosage atropine.”**

PSST… What is Atropine or Atropine Drops?

Atropine is a medication that has been used for many years to treat conditions like glaucoma and amblyopia (lazy eye). More recently, it is proving to be an effective tool in treating myopia progression in children. Atropine paralyses the ciliary muscles, which are responsible for changing the eyeball’s shape to focus light on the retina. By paralysing these muscles, atropine prevents the eyeball from becoming too elongated. By preventing eyeball shape changes, the progression of myopia is reduced.

Read the full press release here:

CAN YOUR CHILD ACCESS THIS TECHNOLOGY?

Absolutely! At Optical Superstore, we offer the professional services of licensed, independently run optometrists. Moreover, our staff have attained the specific qualifications to dispense the MiYOSMART lens design. Regarding this state-of-the-art technology, we know you need assurance that optical staff have the know-how to ensure your child’s vision is best supported.

There have been impressive strides with the new MiYOSMART lens technology. The reported results show that the future looks bright for young children. So there’s no better time than today to reach out, get in touch, and book a consultation or eye test for the youngest members of your family.

INTERESTED TO READ MORE ABOUT THE PREVIOUS FINDINGS FOR THE MIYOSMART LENS TECHNOLOGY?

CLICK TO READ THE INITIAL MEDIA UPDATE FROM OPTICAL SUPERSTORE.

IN CONCLUSION! The combination treatment of MiYOSMART spectacle lenses and atropine drops produces reliable opportunities for your child! This finding is significant because it provides pediatric optometrists and qualified general consultation optometrists alike with a new tool for slowing myopia progression in their patients.

If you are a parent whose child is affected by myopia, talk to your Optical Superstore optometrist about whether this new treatment option may be right for them.

WE HAVE OVER 60+ PRIME RETAIL OUTLETS/OPTOMETRIST AUSTRALIA LOCATIONS.

Prepare ahead of time and book an appointment online!
Head to our homepage today and click on

BOOK AN EYE TEST

Don’t Leave Healthy Vision To The Luck Of The Irish This St. Patrick’s Day

Don't Leave Healthy Vision To The Luck Of The Irish This St. Patrick's Day

Australia, March 17th, 2023 – As St. Patrick’s Day approaches, the Optical Superstore encourages all Australians to consider the importance of caring for their eye health.

Are You Leaving Your Vision Care To Chance?

This year, while celebrating the Emerald Isle and all things green, it’s important to remember that good vision is essential for enjoying life’s many blessings. So the Optical Superstore urges all Australians to book an eye test and take control of their eye health today rather than leaving it to luck.

Good vision is essential for enjoying life’s big and small experiences. That’s why we’re encouraging all Australians to prioritize their eye health this St. Patrick’s Day and book an eye test with an optometrist.

Think: Optometrist Near Me

Regular eye tests are essential for maintaining good eye health, detecting potential issues early on, and promptly taking corrective measures. The Optical Superstore has a team of experienced and qualified optometrists working on-site across 60+ locations. These trained professionals provide comprehensive eye tests for the whole family. With eye test services bulk-billed to Medicare, The Optical Superstore leaves nothing to chance with your vision.

Low Level On Costs | High Grade Of Support

As a 100% Australian-owned optical provider, we understand the importance of keeping our eyes healthy. And we know what hardworking Australian households need from their sense of sight.

We want to remind Australians that their eye health should never be left to chance. Rather, we encourage everyone to take proactive steps towards ensuring the best possible vision.

THREE Emerald Isle-inspired Frame Options

In addition to providing comprehensive eye tests, the Optical Superstore also offers a wide range of fashionable glasses frames and lenses from some of the world’s leading brands. From classic and timeless designs to the latest fashion trends, there is something to suit every taste and style.

And if you genuinely want to level up your Frame Game, consider THREE Emerald Isle-inspired frame designs:

EMILIO PUCCI 5033

How about a decadent tortoiseshell frame front with a splash of whimsy on the temples for some Irish-inspired flair?

O’NEILL GALA

For something sporty, fresh, and incredibly light for all-day wear, the O’Neill Gala in colour 107 has bags of personality in bright green tones.

STELLAR 21SU1P

The Stellar comes in an array of colours – none other more timely than the colour C5. A deep green tone, accented by tort embellishments. This frame’s bold round shape will indeed have you saying, “to be sure, to be sure!”

An even greater array of frame styles and shapes channel this holiday observance with splendid green tones – restrained and subtle or dominant and proud – available to view through our website and in each store location.

Book Your Eye Test Now | Don’t Leave A Vacant Appointment To Chance

So, whether you are celebrating the occasion with a green beer, or a green milkshake, this St. Patrick’s Day, we want to remind all Australians that good vision is something to celebrate!

By booking an eye test with an optometrist near you, you can take the first step towards ensuring the best possible eye health for yourself and your loved ones.

Don’t leave your eye health to chance – make an appointment today and invest in your future.”

For more information about the Optical Superstore and our range of services, CLICK THROUGH TO OUR HOME PAGE HERE. You can also contact your nearest store by calling the number below.

THE TOLL FREE NUMBER

FOR CHILDREN’S EYE TESTS

1300 626 774

The Optical Superstore Celebrates International Women’s Day for 2023

The Optical Superstore Celebrates International Women's Day for 2023

This year in Australia, March 8th, 2023, will commemorate International Women’s Day.

Encouraging Australian Women to

Prioritize Vision-Health Needs: Think Eye Test

The Optical Superstore wants to remind all Australian women of the importance of prioritizing their health needs, especially regarding their vision. The demands of a busy lifestyle can often make it easy to overlook essential healthcare needs, including regular eye exams and updating prescription glasses.

Hardworking mums, wives, sisters, and daughters are often putting their families’ needs ahead of their own, so The Optical Superstore is urging all Australian women to take a moment to prioritize their vision health and schedule an eye exam today. Today is the day to think ‘Optometrist near me.’

Your vision matters too!

As a wholly-owned Australian business, we recognize women’s vital role in our society and are committed to supporting their health needs in every way possible. For example, regular eye exams are essential for maintaining good eye health and detecting potential issues early on. At The Optical Superstore, we offer a range of services to help women take control of their vision health and ensure they have the best possible eyesight.

The Optical Superstore is a leading provider of premium quality eyewear in Australia, offering prescription glasses, contact lenses, prescription and non-prescription sunglasses, and optical accessories.

DID YOU KNOW?

Qualified optometrists working onsite, at branches of The Optical Superstore, are independent healthcare providers dedicated to providing women with the best possible eye care and personalized advice to meet their individual needs.

We understand that women lead busy lives. Due to time constraints and conflicting priorities within the family or community, you hardworking Aussies may not prioritize the importance of their health needs as necessary. That’s why we offer flexible appointment times and a range of services to help make the process as easy and convenient as possible. Now is the time to think “eye test near me,” and make that important visit to your optometrist. Our trained and qualified staff are on hand to provide personalized advice and guidance to help women make informed decisions about their vision health.

In addition to regular eye exams, the Optical Superstore offers a wide range of fashionable frames from some of the world’s leading brands. From classic and timeless designs to the latest fashion trends, there is something to suit every taste and style. Their range of prescription lenses includes single-vision, bifocal, and progressive lenses, ensuring women have access to the best possible vision correction.

On this International Day of Women for 2023, we want to remind all Australian women that their health and well-being should be of prime focus.

Women’s Eye Health Is Our Focus

We invite all women to book an eye test for the year and take the first step towards prioritizing their vision health today. The Optical Superstore is committed to supporting women’s health needs and helping you achieve the best possible eyesight.

For more information about The Optical Superstore and our range of services, click through to our HOME PAGE to book a bulk billed eye test, explore our VIRTUAL TRY ON software for the latest frame styles, or check out more information about eye health with our curated blog page.

Alternatively, contact your nearest store by calling our

TOLL FREE NATIONAL NUMBER:

1300 626 774

Experience the Art of Italian Fashion with Emilio Pucci’s Stunning Spectacle Frames

Experience the Art of Italian Fashion with Emilio Pucci's Stunning Spectacle Frames, Now at Optical Superstore

Are you seeking bold and colourful eyewear to keep up with your personality and enhance your unique style?

Look no further than the Italian fashion powerhouse and the Emilio Pucci range available at Optical Superstore.

Own Your Look With 5 Vibrant Styles | Emilio Pucci Spectacle Frame Range now at Optical Superstore

The Italian designer brand recently launched a new range of five spectacle frame styles, each featuring its own signature: bold and vibrant print and tones.

Let’s take a closer look at each frame style on offer and how they can elevate your look.

Emilio Pucci—5014

The first style in the Emilio Pucci range is the model 5014. This frame features a sleek, soft-square shape, flattering for many face shapes—making a statement with striking red, black and white patterns offset smartly against a rich tortoiseshell frame front.

The EP 5014 is perfect for those who want to make a statement while maintaining a funky, casual look.

Emilio Pucci—5016

Not to be outdone by the sophistication of the 5014, we are excited to highlight the 5016—taking the 5014 colour palette and introducing a robust, metal frame front. Think of the EP 5016 model as the sophisticated sibling of the 5014. The metal frame build adds to the temple pattern’s detail by softening the frame front’s presentation.

Flawless for those who want to add a touch of glamour to their look but not sacrifice frame-face fitting and everyday comfort.

Emilio Pucci—5031

The third style is the 5031 model. This frame features a classic cat-eye shape with a bold and playful purple and green print. The 5031 channels a touch of retro-inspired style and is perfect for making a statement, whether at work or play.

The deep cat-eye shape naturally lends itself to everyday lens designs such as multifocal or bifocal lenses. Consider asking about Optical Superstore’s range of Quicktint Plus and Quicktint Extra photochromic lens tones—the new green colour change lens design coupled with the cat-eye 5031 shape will have all your friends green with envy this year!

Emilio Pucci—5033

The fourth style is the 5033 model. It channels naturally contrasting green and purple tones while introducing a dark tortoiseshell front embellishment. This inspired rectangular shape adds a touch of oversized excess.

It is perfect for prescription glasses wearers who could be described as having petite face shapes and want to add a playful and fun element to their eyewear choice. Very bold, very stately!

Emilio Pucci—5036

The fifth style in the Emilio Pucci range is the 5036 model. Here, Emilio Pucci channels the universally pursued “little black dress” of the spectacle frame world.

Featuring a black frame front with geometric embellishment across the temples, with a bold black and white print and just a hint of colour, the EP5036 is perfect for those who want to add a touch of distinctive style to their look but often feel out of their comfort zone when pushing the boundaries of colour, shape, and styling all in one frame choice.

If you want your frames to feel new yet familiar, the 5036 is definitely worth some attention.

Discover Emilio Pucci Spectacle Frames Today

Each of these five styles in the Emilio Pucci range available at Optical Superstore offers something different with bold stylings, colourful accents and on-trend temple designs. Their high-quality materials and unique designs are exactly what discerning glasses wearers in Australia have been waiting for! So, make sure to check out Emilio Pucci today – visit us at Optical Superstore to try them on for yourself and find the perfect pair for your style.

Where is Optical Superstore located so I can check out the Emilio Pucci range?

Simply click through on the link below and use the simple store-locator app to find the store nearest you!

FIND MY NEAREST EMILIO PUCCI, EYEWEAR SPECIALIST

We can’t wait to show off the Emilio Pucci range – see you soon!

Introduce Your Eyes to Autumn with The Optical Superstore

Introduce Your Eyes to Autumn with The Optical Superstore

Australia, February 27th, 2023 – As the leaves start to change colour and texture and the temperatures drop, it’s time to embrace the season of Autumn.
 
For many, autumn is THE favourite season! Often, that morning run is a little less humid, the water temperature at our glorious Australian beaches still holds the best of summer’s warmth, and the coffee tastes fresher!
 
It’s true–humidity levels impact the coffee grind and extraction!
Getting back on track though, let’s discuss…
 

THREE REASONS why your vision needs are essential in Autumn.

  • Autumn Fashion Themes
  • Eye-health during Autumn
  • Ideal Lens Choices for Autumn
 

Autumn Fashion Themes

The climate during autumn gets us excited. So out come the lap blankets for those crisp evenings, and many of us reach for our favourite hoodies, jackets, and boots as the temperatures start to drop, too.
 
We invite you to consider autumn an excellent opportunity to update your eyewear look.
 
What colours are on-trend during autumn? All those rich, neutral tones come out to play. We often see deep tans, oranges, reds, and rich browns in the landscape around us. These colours reflect those wonderful Autumn-feels, so we are happy to show off our Autumn Drop—seasonally-inspired eyewear for all your Autumnal vision needs.
 
Our Everyday deals include brands that inspire, channelling the autumn vibe: casual, comfortable and relaxed.
 
We are excited to offer many styles across our No & Low Gap range that channel the change of seasons. Check out a few Autumn-inspired frame styles for each member of the family here:
 
 
The Optical Superstore’s complete glasses range is not to be missed, with a wide selection of designer frames and optical brands offering autumn-themed inspo!
 
 
Of course, we have many more online and in-store brands for you to try on and fall for (leaves-off-trees-style)!
 

Eye-health In Autumn

Have you or your family booked that yearly eye test yet? Consider this time of year an ideal moment to make that appointment.
 
Most families have gotten past the New Year rush now. School and work have returned, and the family routine has started to find its groove. Now that 2023 is well underway, appointment times are available.
 
We encourage you hardworking mums and dads to look at the schedule and to start thinking: “Eye test near me.” Now is the time to plan for these crucial appointments before the EOFY (End Of Financial Year) takes our time and attention, or we start looking towards the back end of the calendar, yet again.
 
A change in season may bring in eye-health concerns, and appointments are easy to make with a local branch of The Optical Superstore.
 
 
You can book appointments for routine eye-health checks, vision screening for school children, and contact lens consultations RIGHT HERE.
 
 
Appointments are bulk-billed to Medicare, ensuring highly affordable eye care is available for all Australians. In addition, the Optical Superstore offers consultations onsite with qualified, independently practising eye care professionals. Optometrists at each store location are ready to introduce your eyes to autumn.
 

Ideal Lens Choices For Autumn

Let’s discuss your visual needs as we fall into autumn!
 
During autumn, you may still enjoy that Aussie outdoor life, and when it comes to lens options, there are tremendous Autumn-specific lens treatments and options to discuss.
 
Consider Sunglasses: Lens colours [whether for UV-Tinted or Polarised options] play a significant role in getting the most out of your outdoor autumn lifestyle.
 
Brown lens colours offer terrific contrast in those overcast or low-light environments. Enjoy clarity and precision with activities like running, driving, fishing, and field sports throughout autumn in brown lens colours.
 
Green lens colours offer comfort with a darker tone and neutral vision contrast on bright autumn days.
Rather than the hard slog of working outdoors in the summer sun, autumn can be a joy working outdoors, and green lens colours will give you that glare-reduction without losing visibility.
 

DID YOU KNOW?

These brown and green colour options are even available with your QuickTint and QuickTint Extra, photochromatic lens choices. All the convenience of colour-change lens choices going from light to dark, performing at their best for autumn environments!
 

Get in Touch with Your Autumn Sunglass Specialist at The Optical Superstore

With 30+ years of experience in the Australian eyewear market, The Optical Superstore has all your eyewear desires covered, sourcing the best in glasses frames and lens options for Australian conditions and climate. The company’s extensive range includes many brands of prescription and non-prescription glasses, sunglasses, and industry-leading brands of contact lenses, solutions, and optical accessories.
 
Therefore, whether you’re looking for a classic and timeless frame or something a little more fashion-forward, we have something for everyone’s Autumn inspiration at the Optical Superstore, ensuring that you find the perfect pair of glasses to complement your style and budget.
 
As the seasons change, there’s never been a better time to update your prescription eyewear. First, visit the Optical Superstore’s website today to browse their latest range of frames and take advantage of their unbeatable prices and expert service. Then, contact your local branch to learn more about your lens treatment options and sunglass colour suggestions for Autumn.
 
For more information about The Optical Superstore and our range of premium eyewear, click through to our HOMEPAGE NOW.
 
Or call our toll-free NATIONAL NUMBER to connect to your area’s closest store for an ‘Optometrist Near Me’!
 

1300 626 774

Your eyes will thank you this autumn at The Optical Superstore.

MULTIFOCAL LENSES | Tailored Prescription Glasses for Every Lifestyle

MULTIFOCAL LENSES | Tailored Prescription Glasses for Every Lifestyle

You are seeking clarity around multifocals—prescription eyewear that you wear every day. Would they suit you and your lifestyle and vision needs? Read on to find out.

Lenses for all-day use… by any other name

They are called many things: Graduated lenses, multifocals, progressives, and varifocals— a prescription lens type designed to give the wearer clear vision through out all activities on a given day. For simplicity, we will use the term ‘multifocal.’

Clarify The Difference

The first thing we want to appreciate is that multifocals are not bifocals. So often, well-meaning customers enquire about bifocals when what they actually want to know about are multifocals!

A Bifocal’s most recognisable feature is the distinct line on the lens design defining two separate prescription powers. These zones are often divided into a distance component at the top, and the smaller segment at the bottom occupies the reading portion of the lenses.

On the other hand, a multifocal lens has a smooth surface with a changing curvature from top to bottom! A precisely calculated layout enables a multifocal lens design to shift from the distance prescription at the top to the reading prescription at the bottom–a shift so precise, in fact–that a ‘corridor of clarity’ is evident through the lens for all vision positions in-between.

Quite simply, multifocals are lenses that cater for multiple positions of focus (hence the name) and have a power change so gradual that we often like to call them graduated Lenses—neat, hey?

Would they suit you and your lifestyle or vision needs?

The value and purpose of multifocal lens designs can be summed up with one word: convenience. Multifocal lenses enable you, the wearer, to keep a single pair of glasses on for all your visual needs through out the day instead of switching between long-distance and near sighted glasses—not to mention that third pair for the computer, laptop or sheet music!?

IN A NUTSHELL

* The power at the top of the lenses corrects distance vision needs.

* At the bottom, they provide the magnification required for close work.

* A smooth corridor of power changes from one point to another without missing anything in-between.

Using one pair of glasses enables you to tell the time on your watch, check the GPS on the car’s dashboard, and then look as far as the horizon. That’s what multifocals do. 

“How awesome do they look? They are just sitting quietly, correcting vision at every focus point between here and there.”

DID YOU KNOW—Multifocal glasses can be tailored to your SPECIFIC lifestyle and needs?

Does this sound like you?
Your daily tasks have you out on the road every day. Your work takes you out of doors, and you’re active from the moment you leave the house. You need distance vision glasses that provide broad peripheral vision zones, yet you need to see the dashboard, the GPS, and your watch. Not to mention the other incidental reading tasks you must accomplish throughout the day.

Or perhaps this best describes your needs?
There’s the short daily commute (maybe; from the kitchen to the study?), but the 8-10 hours of screen time takes it out of you. But that’s not all— after all the Zoom meetings—you love to wind down with a good book. Yes, you spend the bulk of your daily grind on concentrated tasks. Still, you can’t stand repeatedly taking spectacles on and off throughout the day.

We Will Curate Multifocals Ideal for You.

Yes—multifocal lenses, graduated glasses—whatever name feels suitable can be designed for your unique lifestyle and vision needs. That’s what makes them so Lifechangingly Super!

Don’t let standard glasses govern how much satisfaction you get from living life. Instead, click on the links below and explore the range of HT Lenses the Optical Superstore proudly stands by. And let us show you how we tailor a lens design to YOUR needs, using the latest in Freeform Digital Technologies.

Our lens design portfolio consists of several lens templates that can be tailored to your lifestyle needs and visual requirements. We list them briefly here, below.

* HT Panorama – The “Can’t Stop/Won’t Stop” Active Wearer
* HT Defined – The “Multitasking Read-aholic” Wearer
* HT Indoor Plus – The Screen Time Master
* HT Ease – The Eye Strain Anti-Fatigue Care Package

You are warmly welcome to visit any of the 60+ Optical Superstore retail outlets across Australia to discuss which specific multifocal lens design suits your unique needs.

Get in touch today–our national number will automatically connect you to your closest Optical|Retail location.

OPTICAL SUPERSTORE | AUSTRALIA CALL NOW 1300 626 774

9 Tips to Get Kids into Children’s Sunglasses

9 Tips to Get Kids into Children's Sunglasses

No doubt you enjoy sunglasses and see the value in wearing them. So how do you get kids to put them on—and keep them on? Keep reading for nine great tips to help your family get into sunglasses.

Get kids involved at a young age—create the routine early:

As with most things, you are building great habits for life. This means starting early and being consistent. There are some excellent brands of children’s sunglasses on the market. By connecting a child’s interests with the style, function, and purpose of sunglasses, you’ll be able to introduce them to the world of comfortable vision and glare-free comfort.

Ensure comfortable fit:

As adults, we can be very discerning regarding the comfort of eyewear for ourselves and rightly so! However, petite facial features and head shapes require correctly-fitting eyewear too. Often, it takes even more legwork to find an ideal range of children’s sunglasses—make sure you enlist the help of eyewear professionals who are passionate about the perfect fit from the outset.

Frame designs with adjustable straps:

For the very young—toddlers and preschool-aged children—you may have to consider a range of frame designs for children’s sunglasses that include adjustable straps. These styles of frames ensure the right fit every day, all day.

Employ positive reinforcement every time they wear them—looking cool!

Let’s face it, we all like to know when we’re looking good. It’s no different with the younger members of our family. Unfortunately, many young ones may view sunglasses and their wearing as an obligatory item or task, like brushing their teeth, hair or cleaning their room. Reinforcing positive feedback and commendation, ensuring that your child can pursue their look and style with sunglasses helps lower the barrier. Remember: Wearing sunglasses works for young ones when it doesn’t feel like yet another chore.

Allow them to see and express themselves:

In harmony with selecting children’s sunglasses, get your young ones in front of the mirror—guide them certainly—but allow them to experiment with different frame styles. This is a great way to get to know your kids, too, watching their personalities emerge as they explore how they want to present themselves to the world around them.

No pressure—wear them for a few minutes—work up to it:

Exploring the world of children’s sunglasses (amongst other clothing and fashion items) can be exciting for some young ones and a challenge for others. The immediate effect of sun glare reduction is instantaneous with a great pair of sunglasses. However, what we call a refreshing and comfortable way of seeing the world around us may be overs timulating for young eyes.

It’s natural to expect many children to work up to wearing sunnies every time they head outside. So you may need to interpret when your child wants to take them off—at the very least. Then, of course, they’ll probably make it known! But that’s okay.

Allow them to work up to wearing them. Then, demonstrate what different environments feel like with and without them—reflective glare off the water and metallic surfaces. Invite children to compare the comfort factors with and without them as you head off on a long drive, for example. Attentive optical staff worth their salt should also assist with this kind of exploratory comparison in-store.

Take the mystery away—make sunglasses an everyday item:

Once a purchase has been made, and there are things to see and places to go, you may find that your role isn’t quite over as a parent. Sure, your child felt part of the process in-store, and it may have even surprised you how assertive and discerning they became once they got into the swing of trying on different sunglasses frames, comparing different lens colours, and so forth. But, you’ll likely find that to overcome the novelty aspect of sunglasses, they’ll have to become an everyday component—you may even be the one that needs to ensure they’ve been packed and brought along for the day at the beach or a play in the park. And that’s okay; once the mystery of new children’s sunglasses wears off, your child will likely remember more often than not to bring them along for that next big day out.

If you wear them, so will they!

This tip is big—young children love to imitate others, particularly parents or older siblings. Unfortunately, it’s not until kids get into the teen years that you start seeing them explore independence more fully—this is good, though! If you wear your sunglasses confidently, express how enjoyable and beneficial they are, and make it fun and simple for young ones to imitate, you’ll have the whole tribe enjoying glare-free UV protection with their own pair of slick shades!

A comfortable hat may help, too:

Not all kids take to sunglasses with gusto. Pairing the look with a cap for playing in the park can help children feel like they aren’t so apparent to everyone around them. With an added layer of glare protection and preventing sunburn, kids may feel much more confident once they have a ‘complete outfit’ for a day at play.

To sum it all up…

We can see that a few factors are involved in getting kids excited about sunglasses. But rest assured, building up confidence in eyewear choices can be done!

Getting young ones into a comfortable pair of sunglasses that offer clear, glare-free vision is nothing like trying to get your little loved ones excited about spinach or brussel sprouts! But, by implementing some of, if not all, of these nine tips, children’s sunglasses may be the hot new item in the household!

Pairing sunglasses with comfortable hats or caps and promoting a little flair and individuality whilst wearing your sunglasses also help make valuable sunglasses feel like the everyday element they should be in Aussie households!

The Optical Superstore gets super excited about kids’ vision needs—we want your young ones to live their best life too! So get in touch with a location nearest you today. We would be happy to show you and your family the range of children’s sunglasses we offer.

Optical Superstore
Where Super Service and Super Savings happen every day.

Let’s Talk Local | Five Reasons Optical Superstore Loves Being Australian-owned and Operated

Let's Talk Local | Five Reasons Optical Superstore Loves Being Australian-owned and Operated

Optical Superstore is proud of the fact that they remain a wholly Australian-owned and operated business in the Retail | Optical space.

What Does it Mean to Be An Australian-Owned Business?

It’s all about keeping it local. Being Australian-owned and operated means that all day-to-day operations and business activity occur within Australia. From the hard-working teams at each level of management to the front-of-house staff you meet in any Optical Superstore location, everyone is working towards providing the highest level of vision care for Australian families.

DID YOU KNOW?

There are many benefits to being a wholly Australian-owned and operated business, both for our customers and the Australian economy.

Here Are Five Reasons Optical Superstore Loves Keeping it Local!

(1) Vision Care For Australians: First and foremost, by keeping all of their operations within Australia, they can provide their customers with high-quality products and services tailored to the Australian market’s unique needs. Independently operating optometrists work onsite, trained to understand the specific eye care needs of Australians. Optometrists qualified in Australia meet some of the highest skilled requirements globally.

(2) Optical Appliances That Meet Australian Needs: Optical Superstore aims to deliver prescription glasses that stand up to the Australian climate. That’s whether your purchase is for that outdoor life: sun, surf and sand, or work at home or on the road. The Optical Superstore family strongly believe that Prescription glasses must be as tailored to your conditions as our Aussie lifestyles require.

(3) Keeping Business Management Operations within Australia: The opportunities to create jobs and boost the economy are intrinsic to the way Optical Superstore does business in Australia. There is something to be said for playing a role in the bigger picture as far as the economy goes (both locally and nationally). So, Optical Superstore is proud to employ local staff and do a little bit to help stimulate the Australian economy.

When you support Optical Superstore, it has a far-reaching effect. Couriers, optical staff including optometrists, dispensers, technicians, mechanics, and admin teams — your support positively impacts many others. Optical Superstore also supports local suppliers of wholesale items (cases, lens cloths, spectacle nose pads, and the list goes on), keeping money local.

Not to mention baristas! Of course, every SUPER optical outlet runs on coffee.

(4)The Highest Standards Maintained: Optical Superstores are eager to focus on Australian-based production processes for the manufacturing, fitting, glazing, and quality control elements of prescription eyewear harness the strict quality control standards of the nationally recognised optical standards. As a result, an Optical Superstore customer can trust that all products and items are safe to use and meet all relevant Australian regulations. So whether you’re after non-prescription sunglasses, safety glasses for P.P.E. purposes, the latest in digital multifocals, or something in between, everything is designed and provided to the Australian public with these standards and principles in mind.

(5) Customer Service is Key: Being wholly Australian-owned and operated also allows us to provide exceptional customer service. We get the needs of Australian families because we are locals, too! Our team members are passionate about delivering the best possible service, ensuring customers have a positive experience at every visit.

As a wholly Australian-owned and operated business, Optical Superstore takes great pride in community involvement and supporting local causes and events. We are committed to being active community members and giving back wherever and however needed.

In conclusion, Optical Superstore is proud to be YOUR wholly Australian-owned and operated Optical | Retail business. They value their role in the Australian allied-health services landscape. And when it comes to the unique needs of Aussie families, customer service, and a standard of eye care, you can depend on, Optical Superstore loves keeping it local!

5 Sunglass Styles That Will Have Your Eyes Summer-Ready

5 Sunglass Styles That Will Have Your Eyes Summer-Ready

Yay! It’s summer time—finally! And as we step into 2023 there are brand new opportunities to use your health fund with optical benefits, book in for a bulk-billed eye test, and get summer ready!

Considering spending a lot of time in the sun with the kids, before school goes back? You’re likely in the market for a new pair of prescription sunglass. From classic aviators to on-trend cat-eyes, we’ve got you covered.

Check out our list of five must-have sunglasses styles for summer.

Aviator Sunglasses

A timeless and always trendy style, Aviators are the perfect choice for both men and women. DID YOU KNOW? Originally designed for pilots in the early 20th century, aviators have become a fashion staple in recent years thanks to their effortless cool. After something ‘style-proof?’ Aviators are definitely the way to go!

CHECK OUT THE BILL BASS POMPEY HERE

Or for a fresh take on Aviator styling?

CHECK OUT THE BILL BASS RAYMOND HERE

Cats-Eye Sunglasses

Looking to make a splash this summer with sunglass styling? Look no further than the cats-eye for that big statement piece. Retro-inspired stylesare having a moment right now. So whether you opt for a classic black frame or something more colourful, cats-eye sunglasses are sure to turn heads. Radley London brings sleek, feminine whimsy with the ‘Anna.’

CHECK OUT THE RADLEY LONDON ANNA HERE

Round Shapes in Sunglasses

Would something with a contemporary vibe be more to your tastes?Think bold and modern chic! This style has been popularized by celebrities like Kendall Jenner and Harry Styles—think the coolest of the cool. The contemporary round shape in sunglass styles can freshen your look, regardless of age, too! So if you want to add some personality to your sunglass collection, consider picking up a pair (or two) of round shape frames.

CHECK OUT THE RAYBAN 3447 HERE

Mirrored Lenses in Sunglasses

One sunglass trend that shows no signs of dying down anytime soon is mirrored lenses. DID YOU KNOW? Mirrored sunglasses not only look great but also provide an extra level of protection from the sun’s harmful rays. Particularly when dealing with blinding glare from positions you can’t turn away from—think of blind spots over water directly in front, or as you drive, and the need to keep your eyes on the road as you drive into the hot, summer sun!

So whether you choose a vibrant colour like Blue or Gold or stick with a classic Silver mirror finish, mirrored sunglasses are guaranteed to upgrade your summer look.

Need some mirrored-lens inspo?

CHECK OUT THE AMY SHERBROOKE AS19L4P BY OPTICAL SUPERSTORE HERE

CHECK OUT THE BILL BASS BETSY FOR MIRROR TINT COMFORT WITH CATS-EYE STYLINGS!

Ask about our range of graduated mirror tints, too! Paired with a fashionable and effective tint tone, a graduated mirror tint means your sunglass choice can be designed to reflect who YOU are!

ATTENTION! ATTENTION! ALL THE SUN LOVING TECH USERS OUT THERE!

CONSIDER THIS: You are outside, yet you are on a digital device, constantly! Do you find traditional polarized lenses make it difficult to watch your movies, read or relax?

We have you covered – Get in touch with Optical Superstore to discuss UV-TINTED lenses. All the health protection from the sun’s harmful rays without the loss of clarity when watching YouTube, TikTok, or using your Kindle or E-Reader. Even if you are out there for work and not play—we can help you get comfortable whilst working with your digital devices.

Polarized Sunglasses

Would you agree that function should be just as important as fashion? Polarized lenses are a must if you’ve decided to step away from the laptopand get back out there! Not only do Polarized lenses reduce glare and eyestrain, but they also provide 100% UV protection from the sun’s harmful rays. They eliminate the troublesome blinding glare we get from the sun—both directly or indirectly as it reflects of surfaces such as metal or the water. Whether you’re hitting the beach or hiking through the woods, polarized sunglasses will help you enjoy your time outdoors even more.

LEVEL-UP WITH A STRONG WEATHER FORECAST GAME

The sun will be out, the weather will be warm (well, warmer), and everyone will be looking on point in the perfect pair of sunglasses. You won’t miss out if you check in with Optical Superstore’s latest sunglass frame range.

We have access to superior lens design technology. This means that the vast majority of sunglass frames in our range are suitable for prescription sunglasses. Even wrap designed frames! Knowing which style is right for you can take a lot of work. But don’t worry! From classic Aviators to contemporary round shapes and everything in between, we’ve got you covered, no matter your personal style. This is part of our SUPER SERVICE | SUPER SAVINGS motto. We’d love to help find your next favorite pair of summer-time specs!

So grab your sunscreen and your favourite pair of shades from Optical Superstore and enjoy all that summer has to offer! We’ve started off the royal tour by showing you 5 styles that come to mind… But, Optical Superstore offer so much more variety and brands. Want to see EVERYTHING on offer?

CHECK OUT THE ENTIRE RANGE OF SUNGLASSES WE OFFER HERE!

From Ray-Ban, Oroton, Bill Bass, Radley London, Guess, Fila, Spotters, and many more across the entire range online and in-store, there is something for every pair of eyes.

To book an eye test, get in touch online, over the phone, or drop into any one of our retail stores across Australia!

Protecting your vision this summer has never been more affordable and your eyes will thank you for it!

5 Things Your Parents Need to Know About Glaucoma

5 Things Your Parents Need to Know About Glaucoma

Glaucoma is a complex eye disease that affects millions of people around the world—unfortunately, as our parents get older, glaucoma awareness becomes an important topic to discuss. Whilst it can be challenging to understand and manage at first, your parent’s health can be monitored and managed effectively with the proper knowledge and support. To get the conversation started, here are five key things to know about glaucoma that can help you and your parents better understand the condition. Glaucoma has no early warning signs.

1. Symptoms Can Be Subtle.

or symptoms. That’s why regular eye exams are so important—your eye care practitioner can detect any changes in vision or pressure that

2. Risk Factors Include Age & Family History

are more likely to develop glaucoma due to age-related changes in their eyes. Consider, too those with a family history of glaucoma or other eye diseases, along with diabetes, high blood pressure, or heart disease. Unfortunately, this group may also be at higher risk for

3. Treatment Options Vary.

monitoring and assessment-based treatments are available to help manage the condition and slow its progression. Options include medication (eye drops), laser treatments, and surgery. However, a critical aspect in all of this is ‘Lifestyle!’ Lifestyle changes such as quitting smoking and eating a healthy diet rich in fruits and vegetables assist

4. Regular Follow-Up Appointments Are Vital.

up appointments are vital for effective glaucoma management. A thorough eye care practitioner/optometrist will assess your eye health as part of a routine, comprehensive eye test consultation. They can then direct you to specialists for further support or suggest a short-term review. Most glaucoma patients require their condition to be reviewed once every three to six months. Regular follow-up is suggested as ‘best practice’ because the intra-ocular pressure of the eyes is a beneficial

5. Early Detection Is Key.

detection is key for the successful treatment of glaucoma since damage caused by this progressive disease is irreversible once it occurs–that’s why regular check-ups are so important! In the optical industry, we often talk of glaucoma as “the silent thief.” A disease that systematically causes blindness as the eye’s optic nerve deteriorates. If you’re concerned about anyone you love having an increased risk of developing this disease, we encourage you to ask them about making

What Should YOU Do Now?

single most beneficial thing you can do for your parents right now is to start a conversation. Are your parents familiar with the risk of glaucoma? Have they had a discussion already with their GP or optometrist? How long ago was that? Consider reviewing lifestyle factors and any vision issues they may curretntly experience and encourage them to be proactive about making changes and visiting with a qualified optometrist. Unfortunately, the ‘silent thief,’ glaucoma, doesn’t announce itself. And you can’t rely on physical discomfort or pain as an indicator, and once vision loss deteriorates, glaucoma is already prevalent. Therefore, consider organising a routine of regular visits to an optometrist—once a year is a perfect starting point! It’s never too early to look ahead, concerning your eye health. At Optical Superstore, we are passionate about eye health. We offer a thorough and systematic consultation service by providing testing rooms where optometrists operate independently, onsite. Eye tests are readily available in over 60 locations, Australia-wide, and are bulk-billed to Medicare. Why not have a chat with your mum or dad today? You can jump online right now and book a comprehensive eye test at

Six Years In And The Results For MiYOSMART Lenses Are Looking Good

Six Years In And The Results For MiYOSMART Lenses Are Looking Good

DID YOU KNOW? 

This week is MIYOPIA AWARENESS WEEK: 23rd—28th  May, 2022. There is simply no better time to focus on your family’s vision needs!

Recently, Hoya Vision Care—a leader in optical technology innovation—released the results of a six-year MiYOSMART Spectacle lens follow-up clinical study.

The results provided strong evidence that the award-winning MiYOSMART spectacle lens with D.I.M.S. Technology demonstrates long-term effectiveness with continued use in slowing down the progression of myopia (near-sightedness) in children.

“This six-year follow-up clinical study on the MiYOSMART spectacle lens, the longest study conducted on a myopia management spectacle lens ever, shows the myopia control effects are sustainable over time which is very exciting news,” said Natalia Vlasak. As Global Head of Medical and Scientific Affairs at HOYA Vision Care, Natalia continued: “This study also answered another key question from eye care professionals, which was about the rebound effect of the lens. We are very pleased that this clinical study proves that there is no rebound effect if lens use is stopped.”

The benefits of the six-year mark findings extend a previous three-year follow-up study1. In addition, they are part of a continuation of a two-year randomised control trial (R.C.T.)2, as published in the British Journal of Ophthalmology.

The future for your child’s eye health and quality of vision is looking bright!

It is state-of-the-art optical technology and findings like these that excited us here at the Optical Superstore. We love sharing SUPER developments, such as the innovative MiYOSMART spectacle lens technology!

Are you interested to know more?

Please get in touch with our trained staff and qualified professionals at any of our 60+ locations Australia-wide and bookings can now easily be made online.

 

1 Lam CS, Tang WC, Lee PH, et al. Myopia control effect of defocus incorporated multiple segments (DIMS) spectacle lens in Chinese children: results of a 3-year follow-up study. British Journal of Ophthalmology Published Online First: 17 March 2021. doi: 10.1136/bjophthalmol-2020-317664

2 Lam CSY, Tang WC, Tse DY, Lee RPK, Chun RKM, Hasegawa K, Qi H, Hatanaka T, To CH. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a 2-year randomized clinical trial. British Journal of Ophthalmology. Published Online First: 29 May 2019. doi: 10.1136/bjophthalmol-2018-313739

 

Producing Prescription Lenses: Through Thick & Thin

Producing Prescription Lenses: Through Thick & Thin

Have you ever wondered why your pair of lenses are thicker than a previous pair?

Perhaps your lenses have gotten heavier over the years, and you often wonder why?

Let us provide a little background behind the result you see with your new prescription glasses. Optical Superstore can offer ideas and suggestions so that your next pair of glasses may be thinner and lighter as a result.

~ Let’s get into the THICK of it ~

Firstly, the stronger the power of correction required, the thicker the lenses need to be. WHY? An increase in the curvature of the lenses is required to provide that increase in magnification.

Remember the rule of thumb: For EVERY prescription increase required, an increase in curvature and thickness is necessary. Even a slight change in prescription can result in noticeable differences from one pair of glasses to the next.

Can anything be done to improve the look of my lenses?

Indeed! At Optical Superstore, we are happy to discuss all the available options to provide thinner and lighter lenses for your next pair of glasses.

Several elements can be factored into your next eyewear purchase:

  • Lens Material: Not all lens materials are the same. Most prescriptions are available in various materials, designed to provide the exact prescription you require, with flatter lens designs, hence thinner and lighter results!
  • Stock versus Grind: Perhaps you have had a friend rave over their new glasses recently? They may have mentioned that their optical professional suggested that they should ‘grind the lenses to be thinner?‘ An effective way to improve the look of your new optical purchase!
  • Frame Choices: Picking the ideal frame for your prescription can help your glasses look their best. Optical Superstore staff at any one of our retail locations are there to help with choosing the right frame for your prescription.

Optical Superstore removes the guesswork for you. We take great-looking eyewear seriously. Many of our customers can attest to the attention to detail we deliver to their eyewear needs. Of course, lens choice is a big part of getting that right. We would love for you to experience this, too.

Did you know; Quality lens options aren’t just available to the select few, those with extra money to throw at the problem?

We include several ‘thinner, lighter’ lens choices across our ‘No Or Low Gap’ offerings for Health Fund members!

Check out the options on offer here

The staff at Optical Superstore and our on-site independent eye-care professionals are here to support your vision needs and provide SUPER solutions through thick and thin.

Get in touch with Optical Superstore to discuss your prescription needs or booking an eye test online, today.

Get an A+ with Your Next Visit to The Optical Superstore.

Get an A+ with Your Next Visit to The Optical Superstore

MiYOSMART© lenses

It’s no secret we live in a digital age. For years, students around Australia have spent many hours each day in front of electronic hand-held devices and computer screens. However, the formal classroom is now in many households due to the pandemic. As a result, online learning is becoming a mainstream component of children’s education—around Australia, screen-time is increasing.

The link between increased indoor time, near work and myopia is now well established.1

Myopia is blurry long-distance vision, often referred to as short sightedness, and it is already on the rise in children worldwide. Current projections estimate half of the world’s population will be short-sighted by 2050. In Australia, we have seen the number of 12-year-olds with myopia double over a 6-year period.2

The comforting news for concerned parents and children is the body of research, information, and optical treatments to help prevent and slow-down myopia progression are now well established and continues to expand.

With the start of school in sight, now is a great time to see an optometrist to ensure your child has great vision for the year ahead. Some common eye conditions can be treated with simple eye exercises, eye drops or by changing visual habits, whilst others may need optical correction.

Please be assured; at The Optical Superstore, we’re here for you and your family’s vision needs.

Across the approximate 60 locations of Optical Superstore retail outlets, Optometrists working as independent practitioners are equipped and ready to assist and support your childrens’ school-life journey.

We are eager to share the latest technology from HOYA© in this regard! A newly developed spectacle lens design called: MiYOSMART© is an easy-to-use, effective, and non-invasive way to manage myopia in your child.

The MiYOSMART technology has been found to slow down myopia progression by 60% on average2.

The Optical Superstore is now an accredited provider of this new lens technology.

MiYOSMART by Hoya is in a Class of Its Own.

* For the wearer, MiYOSMART© lenses fit just like standard Single-Vision lenses making them easy to get use to. Come in and see a demonstration pair of glasses fitted with a MiYOSMART lens.

* MiYOSMART© uses the award-winning D.I.M.S technology to combine clear optical correction of the myopia with multiple treatment segments to curb the myopia progression.

* MiYOSMART© lenses are made from a patented impact-resistant material—safety for young children being a key benefit.

* MiYOSMART© lenses come with a durable anti-reflective coating and in-built protection for young eyes from harmful UV light, with its Eye Shield©.

Are you interested to know more?

Please, don’t hesitate to reach out to your nearest Optical Superstore today or or speak with one of the many MiYOSMART© accredited optometrists working as independent practitioners within the Optical Superstore and dispensing team. They can discuss which myopia control options are best for your child and talk to you about handy tips for managing indoor- time and screen-time.

Need to book an eye test for your child?

You can now book online for most of our locations.

The Optical Superstore stands proudly alongside you and your family. Discuss whether the exciting new MiYOSMART© lens will provide full marks for your child’s vision!

References

1 https://www.childmyopia.com/wp-content/uploads/COO0678-Myopia-Report_FA-WEB-SINGLES.pdf

2 *Lam CSY, Tang WC, Tse DY, Lee RPK, Chun RKM, Hasegawa K, Qi H, Hatanaka T, To CH. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a 2-year randomised clinical trial. British Journal of Ophthalmology. Published Online First: 29 May 2019. The 2-year randomized clinical trial involved 160 children aged 8 to 13.

3 https://doi.org/10.1016/j.ophtha.2016.01.006. 2 years of data show a 60% slowdown of myopia progression on average—myopia progression (SER) slowed by 59% and axial elongation (AL) decreased by 60% compared with those wearing single vision lenses. Myopia progression was completely stopped in 21.5% of those wearing MiYOSMART. The 2-year randomized controlled trial involved 160 children aged 8 to 13.

Did you know—Optical Superstore STILL calls Australia, Home?

Did you know—Optical Superstore STILL calls Australia, Home?

Yes, Optical Superstore is 100% Australian-owned and operated. A fact our brand is very proud to share. Since 1989, Optical Superstore has maintained a steady foothold in the Australian optical/retail space for over three decades.

It’s all in the motto we stand by.

SUPER SERVICE | SUPER SAVINGS.

What does that mean for you? Everything!

OUR INDUSTRY KNOWLEDGE: We love questions because we have answers.

Do you have a question regarding:

  • What are the brands of glasses and sunglass frames for you to choose from? Can I use my own glasses frames?
  • Who makes the prescription lenses, and where are they made? Do you make your own brand of lenses?
  • The up-to-date technology used in the testing room or the qualified optometrists operating as independent practitioners on-site?

We’ve got your back, Jack.

We love what we do. But we love demonstrating that with clarity even more. It’s like the best day of Show-&-Tell ever!

That is the beginning of our SUPER SERVICE promise at the Optical Superstore.

OUR COMPETITIVE PRICES: Optical Superstore has 55 retail stores Australia-wide, giving us buying power. However, we ensure that those savings are passed on to you—every day. You don’t have to wait, anticipating some ‘never to be repeated’ sale. Do you need a new pair of prescription glasses now? You can get it now at our best price.

That is the beginning of our SUPER SAVINGS promise to you at the Optical Superstore.

The Optical Superstore | Your One-Stop Optical Retail Shop

 

We aim to deliver on three critical areas for Australian households regarding premium eyewear and eyecare: Thorough Bulk Bill eye testing and generous Health Fund rebates with your optical extras benefits.

  • Aiming for affordable eyecare: We strive for your Aussie dollar to stretch further, ensuring your eye test experience is supportive and thorough.
  • Eyewear options in abundance: We focus on providing a complete range of lens choices and options within our No & Low Gap Range for glasses frames, prescription lenses, sunglass lenses, and lens treatments, ensuring your optical extras benefits truly have your eyes covered. However, we confidently cater to even the most discerning eyeglasses wearers and offer a range of some of the most respected and trusted international brands in the optical industry—all at SUPER competitive pricing!
  • Online eye test bookings: The Optical Superstore’s real-time online appointment program makes booking an eye test easy. From your home, the office, or on the run with your mobile phone, booking an eye test is so convenient.

The Optical Superstore website is easy to navigate—check it out today.

If you haven’t had the pleasure of experiencing our SUPER SERVICE | SUPER SAVINGS motto in action, we invite you to get in touch, and if you are one of our treasured clients and customers who already love what we do, we can’t wait to see you again.

Yes, Optical Superstore still proudly calls Australia home, and we support you and your family for all your eyewear and eye care needs.

Stop by one of our stores: we would love to service your prescription eyewear by checking the nose pads, tightening any loose screws, and a complementary glasses frame clean and straighten—entirely free and with a smile.

BOOK AN EYE TESTFIND A STORE

Multifocal glasses

Multifocal glasses

Multifocal lenses are different from regular lenses as they allow you to see at multiple distances. Multifocals are great for accommodating various vision needs at once, including viewing objects far away, to those very close, and all the ranges in between.

They are very convenient and enable the wearer to keep a single pair of glasses on, instead of switching between long-distance and nearsighted glasses. The multiple lens powers help you see at all distances.

The upper section of progressive multifocal lenses is designed to view objects at a distance, whereas the lower section provides assistance for seeing clearly up close. The middle section helps you see objects at intermediate distances.

Multifocals work when you move your eyes up and down the lens. At different spots, your vision will be enhanced for whichever specific need you require. The lens zones can be altered for optimal positioning by your optometrist.

The need for a progressive lens escalates as aging continues. By midlife, around the age of 40, many people need aid in focusing their eyes.

Types of digital multifocals

Optical Superstore have specifically designed multifocal lenses to cater to every need. Trueform and Trueform plus are digitally-designed lenses that are suitable for all prescriptions and are a great choice for basic entry-level glasses.

Precision multifocals are designed for general use and everyday tasks. They have wide zones of distance for viewing far objects, landscapes and general views, as well as near vision for tasks like reading.

Digital Plus Panorama

Digital Plus Panorama multifocals are a great choice for those who are active and outdoorsy. They offer less distortion and, paired with a wide distance zone, are ideal for external adventures. Their generous intermediate and near zones are perfect for computer work or reading. Digital Plus Panorama multifocals boast clean, unobstructed vision and are ideal for driving, cycling and studying.

Digital Plus Defined

The seamless distribution of prescription over the lens results in an effortless adaptation for wearers that choose to go with this option. They are a great choice for everyday use, with their wide intermediate zone, along with a near zone for closer viewing.

Benefits of multifocals

Multifocals are aesthetically pleasing and can provide a youthful look with the right frames. The visible lines characteristic of bifocal lenses are often associated with aging. However, many multifocal designs do not include this feature. Many people opt to wear multifocals for the reason that they look like regular glasses.

Additionally, bifocals and trifocals are known for their irritating ‘image jump’. This happens when objects change in position and clarity when you look through the lens line. This can be extremely annoying and multifocals are often chosen for the fact they don’t have this feature.

It is important to note that a qualified optical dispenser is imperative to help you choose the right lens. If you are looking for multifocals – or want to discuss if they’re the right option for you – Optical Superstore can help.

Designer glasses

Designer glasses

Eyeglasses are items you wear every day, all day, so finding ones that are comfortable and suit you is very important. There is a huge variety of frames to choose from, with options to suit all preferences.

Designer glasses are made to cater to a diverse customer base. If you are looking for a sturdy frame or one that rests lightly on your face, there are designer glasses made from a variety of materials, including metal, plastic, or a mixture of both.

When choosing a frame for your designer glasses, it’s important to make sure you like their aesthetics. Glasses make a statement and influence people’s impressions of you so it’s important to pick frames that suit your personality and the image you want to portray.

Designer glasses are carefully designed to be proportionally balanced and aesthetically pleasing to match your facial features, whereas cheaper frames and knock offs don’t have the same degree of craftsmanship.

Choose designer glasses from a trusted brand

One of the main reasons to choose designer glasses is that they have a trusted and established name behind them. This means the brand cares about the quality of their products. A genuine designer glasses brand will usually come with a warranty that offers you peace of mind. Plus, the frames are made from high-quality materials that will last.

The Optical Superstore offers a wide range of designer glasses at affordable prices, so you have plenty of options to choose from. It’s never been easier to choose durable, fashionable and functional frames to suit your look and lifestyle.

If you want to stand out from the crowd, designer glasses are the ideal choice. By wearing well-known brand names you’ll instantly be identified as having style and class and you’ll subconsciously be associated with the high esteem the designer glasses brand offers.

Designer glasses are also a great conversation starter, as people often notice the name on the frame and comment about it. On the other hand, if standing out is not your ideal, then choosing a sleek, well-made pair of designer frames with a discreet, or hidden, brand name is the right choice.

Designer glasses make a statement

Whether you want to appear serious, sophisticated, or youthful, designer glasses can convey this well. The right eyewear will make a clear statement about your lifestyle and personality. And, with designer glasses from Optical Superstore, there are plenty to choose from.

Designer glasses come in a wide range of shapes and sizes, from classic and traditional to modern and bespoke. Ovals, rectangles and almonds are shapes that convey professionalism and they appear more conservative. Whereas bright colours and frames with a high gloss finish convey youthfulness and fun.

Creative people can show off their fun side with larger frames and eye-catching contrast colours, while vintage style frames are perfect to convey an aloof, edgy look.

Choose designer glasses from the Optical Superstore and create the image you want.

What is a cataract?

What is a cataract?

A cataract affects the lens of the eye, which is nestled behind the iris. The lens is responsible for generating sharp images on the retina, by using and focusing the light that passes into the eye.

During youth, the lenses in the eye are transparent, flexible and in good shape. As the body begins to age, however, the lenses begin to thicken and the tissues within them break down and clump together. This produces clouding in small areas, which is known as a cataract.

Cataracts keep developing over time and, as they do, more of the lens gets covered with this clouding. A cataract inhibits light and stops the lens from creating a crisp, sharp image on the retina, resulting in blurry vision.

How do I know if I have a cataract?

There are a few signs that will help you identify if you have developed a cataract. Faded or yellow-tinged colours, increased sensitivity to glare and lights and a continual increase in lens prescription are a few symptoms.


If you find yourself needing brighter light when performing activities such as reading or writing, you may be experiencing light distortion as a result of cataracts. Other indications of cataract development include clouded, blurred or dimmed vision and seeing ‘halos’ around sources of light.


Often, the symptoms begin gradually, with only a small part of the eye’s lens being affected. You may not even be aware of the cataract at the beginning. However, as the manifestation grows larger and distorts the light you may begin to have more noticeable indicators.

Are there different types of cataract?

There are four different cataract types, which have slightly different indicators:

1. Posterior subcapsular cataracts
This type of cataract often experiences the fastest progression and affects the eye almost immediately to some degree. Vision impairment may occur with bright light and cause ‘halos’ to appear around lights when in dim surroundings. A posterior subcapsular cataract tends to form directly in the path of light, near the back of the eye’s lens.

2. Nuclear cataracts
Most often associated with aging, nuclear cataracts are normal with the progression of life. At first, this type of cataract will impede distance vision and cause nearsightedness. However, with time, cloudy vision is slowly introduced. This is due to the lens turning yellow, or even brown, which results in clouded vision and difficulty distinguishing between various colour shades.

3. Cortical cataracts
Cortical cataracts are detected on the outer edge of the lens cortex as white or creamy-coloured streaks. As the condition develops, these streaks elongate to the centre of the lens, which impedes the light that passes through the lens’s centre.

4. Congenital cataracts
A congenital cataract is a condition that people are born with, or develop during childhood. Genetics is usually the cause, although these cataracts can also arise through trauma, infection, or conditions such as rubella, myotonic dystrophy, and galactosemia. Unlike other forms of cataracts, congenital cataracts don’t affect vision in every single case.

Contact lenses

Contact lenses

Many people today require eyesight aid, in the form of lenses. Some prefer to use traditional eyeglasses, which become a staple part of their everyday wear, while others prefer the seamless and inconspicuous design of contact lenses.

Contact lenses are very thin, often transparent, pieces of material that contain a custom prescription. They are very handy for those who work in particular professions or play sports where glasses are impractical or uncomfortable. This is because contact lenses sit gently and unobtrusively in the eye.

Contact lenses come in many different brands, with variations of materials that cater for the comfort, needs and preferences of the user. Most prescription contact lenses are categorised into three unique types: daily, fortnightly, and monthly.

Three categories of contact lenses

Daily contact lenses are hassle-free and don’t require cleaning. They are disposed of at the end of each day and are made to be worn for a single day only. For this reason, if you wear daily contact lenses you don’t need to carry contact lens solution or cases with you. For those with sensitive eyes, dailies are a great option, as a fresh pair of contacts each day can be softer and gentler on the eye than reusable contact lenses.

Fortnightly lenses are a great option for those looking to save more money compared with daily disposable contact lenses. You can wear these every day for up to two weeks, providing they are cleaned daily and don’t have scratches or nicks in them. Fortnightly contact lenses mean you only need to purchase 26 lenses a year, which offers good value.

Monthly contact lenses are ideal for those who are looking for a cost-effective solution and who are prepared to take care of their contact lenses. These contact lenses can be worn every day for a month, except for at night time when they need to be cleaned with solution. Twelve lenses are ample for the whole year, providing you don’t lose or tear them.

Traditional style contact lenses are deemed reusable lenses. These can often last for six months or more. If you are travelling somewhere where contact lenses are unobtainable, for example, then these contact lenses are a good option.

When to replace your contact lenses

Even with good care, contact lenses should be replaced relatively frequently and according to the manufacturer’s advice. This is because your eyes are very sensitive and a build-up of contamination and lens deposits can harm your eye and increase the chances of you getting an eye infection.

Contact lens designs

Soft contact lenses can be made out of silicone, or hydrogel, which fits the eye comfortably. These are available in many different designs, depending on the user’s needs.
Cosmetic contact lenses are designed for changing your eye colour, or to add dramatic effects to the eye. Often used for costume, special effects contacts are also considered cosmetic lenses. These lenses are often used without prescriptions by the general public, however, prescription cosmetic contact lenses can be made for those with eyesight that needs correction.

Spherical contact lenses are designed for those with myopia and hyperopia. These maintain the same lens power throughout the lens to allow for everyday, general eyesight correction. Toric soft contact lenses have different lens powers in the meridians of the lens. This enables astigmatism to be corrected, as well as far and nearsightedness.

To find out which contact lenses are right for you, contact Optical Superstore and our helpful staff will be glad to help.

Blue light filter glasses

Blue light filter glasses

Blue light is the natural light that makes up some of the light we get from the sun. When the sun is at its highest point in the middle of the day, we receive the most blue light and we get the least during sunset and sunrise. Blue light helps humans align our body clocks with our environment in order to strike the balance between wakefulness and sleep.

Aside from natural blue light, there is also man-made blue light. This is generated by technology such as lighting, phones and computer screens.

Is blue light bad?

Most light colours have different wavelengths and therefore different effects on our bodies. Blue wavelengths are beneficial during the hours we need to be awake, for example, while working or going about daily activities. This is because they they increase our reaction times and attention and boost our mood.

However, during the evening, when our bodies are meant to be winding down to rest, blue light can throw our circadian rhythm off. A disrupted body clock can result in poor sleep, anxiety, depression and even obesity.

How to counter the negative effects of blue light

During the day, the sun provides us with enough blue light to develop the melanin for when we need to go to sleep. Issues arise when we work in bright LED lighting at night, or use digital devices that emit blue light wavelengths. There are ways you can protect yourself at night, however, by using methods like blue light filter glasses and by changing your light bulbs.

If your home or workspace lighting emits cool-white, or blue-white light, replace the bulbs with those of warmer colour temperature, to give your body the best chance for a good night’s sleep. Another way to help yourself is to put your phone or device on to a night shift setting during later hours. This will reduce the amount of blue light you’re exposed to.

Perhaps the easiest way to keep your biological clock ticking correctly is to purchase and wear a pair of blue light filter glasses.

Benefits of blue light filter glasses

You may have heard of these glasses through friends or co-workers, or read about them, as these glasses are growing in popularity. Blue light filter glasses usually have clear lenses and are worn during the day – for example, while at work – and before bed to negate the negative effects of blue light.

It is common for people to complain of strained eyes, blurry vision and headaches from prolonged blue light exposure. Blue light filter glasses improve these symptoms using anti-glare lenses which help to alleviate eye discomfort.

These anti-glare lenses help reduce eye strain and counteract poor sleep habits caused by using electronic devices at night. Wearing blue light filter glasses is a great way to help you wake up feeling refreshed and rested from a good’s night sleep.

Prescription safety glasses

Prescription safety glasses

Eye injuries are common when working in many different occupations. From construction and carpentry to machine working and science, protective safety glasses are essential for avoiding debilitating trauma. The cost of prescription safety glasses is incomparable when weighed against maintaining good vision. Your eyes are invaluable and anything that safeguards them is a wise investment.

Choosing the right level of eye protection

Wearing the correct eye protection for the activity you are doing is very important. There are many different types of eye protection, such as face shields, welding helmets and goggles, safety glasses, splash-resistant goggles, and gas resistant goggles.

Safety glasses designed for medium impact, such as those offered at Optical Superstore, are suitable for protection from sun glare, ultraviolet radiation, horticulture and gardening, lawn mowing, riveting, hammering, manual chipping and small flying particles.

Just as it is important to have the correct prescription safety glasses rating for each job, it is equally critical to ensure they are comfortable enough that you will wear them while on the job.

For those with regular glasses, wearing safety glasses over prescription lenses can be uncomfortable and wearing glasses on top of glasses can cause light reflections and glare. Along with the discomfort, this distraction can also be dangerous in different work scenarios.

Another problem is that regular prescription glasses may cause improper placement of regular safety glasses, which can be dangerous in a hazardous situation. To prevent this, the best solution is to wear prescription safety glasses.

Prescription safety glasses

Regular prescription eyeglasses do not qualify as safety glasses regardless of their frame size or durability. In fact, they could pose even more of a risk. If the lens shatters from impact, for example, your eye could be irreparably damaged. This is why prescription safety glasses are essential when working in potentially hazardous situations.

Most prescription safety glasses and Plano (without a prescription) safety glasses are made of polycarbonate, a very tough but not brittle material. This means that, if struck, the lens will not shatter as easily but instead, ‘give’.

Another benefit to polycarbonate prescription safety glass lenses is that they block out both UVA and UVB ultraviolet light. Exposure to UVB and UVB damages skin cells by impairing the DNA within them. This can result in cell mutations that can lead to premature aging and even cancer.

Without protection, these ultraviolet rays can cause eye damage, such as cataracts. Prescription safety glasses made from polycarbonate are impact-resistant and are what space shuttle window shields and astronaut helmet visors are usually made from. You couldn’t ask for more protection than that!

The Optical Superstore offers SAI global accreditation on medium impact lenses. This means that the frames and lenses are tested in a certified NATA laboratory to ensure complete safety.

Prescription safety glasses are very affordable and tailor-made for each customer. This custom creation takes into account individual prescription needs and formulates the perfect safety glasses for each requirement.

Many people take their eyesight for granted but it is one of the most precious gifts we have. Protect your eyes with prescription safety glasses from Optical Superstore and make sure you stay safe in style and comfort.